Oct
26

It’s the Yankees’ world. Everyone else is just living in it.

By

So the World Series is going on. The Red Sox seem to be well on their way toward their second World Series championship in the last four years, but based on the coverage of the Yankees, you would hardly know it.

The Yankees, you see, have found a way to stay not only relevant but on top of the baseball world after being eliminated from the playoffs. I noted this phenomenon last week when half of the top baseball new stories of the day focused around the Yankees, and it’s still true 10 days later. The team has taken to creating a big deal out of nothing, and it’s worked.

First, the Yankees induced stalking-style reporting during their double-secret probation meeting in Tampa about the future of Joe Torre. For days, nothing happened, and that, folks, was the news. “Nothing happens yet,” the headlines screamed as beat writers texted updates to their loyal readers who were breathlessly awaiting news of Joe Torre’s fates. It seemed like the Yankees brass were hammering out a solution to the Israel-Palestine conflict, and it captivated everyone.

Now, they’re back at it again. The Yankees have turned the hunt for a manager into a media circus. They are interviewing three fairly boring candidates, but each other has been ushered through the same process. Arrive in Florida; interview with everyone; and then get turned loose on the media to see how the candidate in question handles the New York sports writers. Rinse. Repeat.

With the interviews over, the Yankees have once again sequestered themselves away in Tampa, and beat writers are waiting for word of the new Yankee manager. Will the name be released tomorrow during the World Series? Will the Yankees adhere to Bud Selig’s gag request and just leak the name instead?

This evening, though, the reports from Yankee-land have trumped everything we’ve witnessed. Black smoke arose from Tampa, and Howard Rubenstein poked his head out to say: “There has been widespread speculation about who the next manager of The New York Yankees will be. The evaluation process is continuing and there will be no immediate decision or announcement.”

That is, he poked his head out to make news by saying there is no news. And that — not the Red Sox’s 2-1 win — will dominate the New York sports pages.

Welcome to Major League Baseball: It’s the Yankees’ world, and everyone else just plays in it.

Categories : NYC Sports Media
  • jakesn

    Well, at this point it’s like watching the bad news bears. Highly entertaining and slightly comical.

    One can’t escape britney spears news either. Similarly, she’s a mess.

  • http://redmindbluestate.blogspot.com/ Tony Iovino

    I see Joe Torre and I flash on Louie Carneseca. I went to St. John’s for law school in the early 80′s, the heyday of Big East basketball and the St. John’s program. Year in and year out Louie got the Redmen into the postseason, yet always seemed to lose the big one. Even the year he made it to the Final Four, we were left with the feeling that if only we had a better floor coach, the team would have been much better off.
    The Yankees have parted ways with Torre, despite 12 consecutive playoff appearances. Most Yankee fans will tell you they think the Yankees would have won more World Series with a better manager.
    Be careful what you wish for.
    Louie retired and we have had a series of “genius” coaches. Unfortunately the St. John’s program has sunk to the point that if they can finish a season without someone being arrested, it’s a victory. Long gone are the days of NCAA bids– even NIT berths have been elusive.
    Louie’s successors may have better game plans, and maybe they can manage the clock better, but they haven’t been able to recruit good kids, and they haven’t been able to win.
    I wonder if in five years Yankee fans will be wistfully looking back at the Torre years as calm, successful ones. Two things that can be said of Torre– he kept a lot of rich players with huge egos in check, and he made the playoffs.
    Think his successor(s) will do as well?

  • Cam

    As much as I hate the Sox, obviously the focus should be soley on the series at this point. The Yanks are just doing their own job and going about thier own business finding a new manager as quickly as they can so they can get to the other important issues surrounding the team. If this were any other team interviewing managers, there would be no headlines until one was hired. The Yanks are doing the right thing to see how each of these guys handle the media, it comes with the job description. The Yanks often create stories where there aren’t any, but in this case, they are just doing what they need to do and it’s the media making it worse for the whole country. No wonder why people hate the Yanks. The Rox are in the Series for the first time and the only thing people in Colorodo have to read are stories about the Yankees. (Sorry, this was extremely coffee fueled).

    • Jersey

      Agreed. I don’t think the media’s oversaturation with Yankee news is a good thing. It’s one thing if it’s NY media covering NY sports, but media elsewhere? It’s almost embarrassing.