Who’s sponsoring the Yankees?

How about something a little lighthearted to combat the 208 Johan Santana-related comments covering four posts and 24 hours around here? Ok? Ok.

Last season during some of the YES Network telecasts, I tried to keep track of what aspect of the game is brought to you by which company. No longer do we get the Yankees starting lineup; rather, we get the Richo Yankees Starting Lineup. Calls to the bullpen — which are not on my list below — are sponsored by Verizon or AT&T or some phone company. (Get it? Because it’s a call to the bullpen.)

So here’s the list I concocted over a few games in the middle of summer. It’s far from complete and doesn’t cover the John Sterling/Suzyn Waldman “Whore Ourselves Out To The Highest Bidder” Radio Broadcasting from the Lowe’s broadcast booth. But it’s a start. Feel free to add. Or make you own. I’m sure someone could sponsor Kyle Farnsworth’s outings.

Bigelow Weather
New York Lottery Pitching Matchup
Ricoh Yankees Starting Lineup
Land Rover Scouting Report (Away)
Land Rover Scouting Report (Home)
Coors Light Scoreboard in between innings
AFLAC Trivia Question
Bacardi Scouting Reports
Hertz Out of Town Scoreboard
Chevy Player of the Game
Hummer In-Game Box Score
LoJack Caught Stealing — This one is the best. It’s a themed sponsorship that makes perfect sense.
Nissan Post Game Show