Yanks, MLB set to capitalize on All Star GameBy
We already know that 2008 All Star Game tickets are going to be the most expensive ever. Today, we can see just how much the Yanks, MLB and the various businesses involved are going to capitalize on New York’s Mid-Summer Classic. Maury Brown’s Biz of Baseball site notes that the 2008 ASG will be the largest revenue-making All Star Game in baseball history. Ticket prices are off the charts for everything from the Fan Fest to the Derby to the game itself; the networks are selling out their ad inventory for levels rarely seen in baseball; and a recent StubHub deal saw field level seats go for $14,500 each. Somewhere, the U.S. economy is struggling, but baseball in New York is doing some brisk business.