The Yanks may not be selling the naming rights to their new stadium for hundreds of millions of dollars, but they are going to sell, well, everything else. Via Tyler Kepner in today’s Times: “Since the All-Star break, every time a Yankees pitcher records a strikeout, the P.C. Richard whistle plays over the loudspeakers as part of a sponsorship deal.” I haven’t been to a game post-All Star Break yet to experience this joy, but I believe that this move — the selling of a play on the field — may be a first. TV and radio broadcasts engage in this practice, but no team that I know of has sold plays before.
River Ave. Blues » Everything — except the name — is for sale