As reported at the Biz of Baseball, Derek Jeter is set to join Tiger Woods, Roger Federer and Thierry Henry (a soccer player) in the Gillette Champions ad campaign. As Chip Bergh, the vice president for global personal care at Proctor & Gamble, Gillette’s parent company put it, the shaving product giant chose Derek as their first baseball rep “not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values.” I guess that means Derek, as a bachelor, is being rewarded for his efforts at dating every starlet around. As long as he stays away from Madonna, he should be a-OK.
Update: Jimmy Traina of SI.com caught up with Jeter at the Gillette announcement. Jeter talks about “hanging out” with Minka Kelly and that whole parking incident in Florida. (Hat tip to Mr. Belth at the Banter.)