The Yankees and Sony have agreed to a deal in which the electronics giant will outfit the new Yankee Stadium with state-of-the-art HD screens. As part of the deal, Sony becomes, according to Bryan Hoch, the official LCD television, HD television and consumer electronics manufacturer of the Yankees. In return, the Yanks’ new digs will feature 550 BRAVIA and LCD HD TV sets as well as PS 3 consoles and some VAIO notebooks. According to the press release announcing the deal, Sony will air a 30-second promo prior to each game and sponsor the Yankee highlight reel.
For better or worse, this attention to screens is a part of the Yanks’ plan to bring fans the most up-to-date stadium experience possible. The old Yankee Stadium was equipped with old CRT TVs, and those sets were few and far between. “Integrating Sony products into Yankee Stadium is very important to us as we near completion of what will certainly be among the most modern and technologically advanced sports venues in the world,” Lonn Trost, team COO, said.