Yanks, Sony agree to HD pact for new stadium
ByThe Yankees and Sony have agreed to a deal in which the electronics giant will outfit the new Yankee Stadium with state-of-the-art HD screens. As part of the deal, Sony becomes, according to Bryan Hoch, the official LCD television, HD television and consumer electronics manufacturer of the Yankees. In return, the Yanks’ new digs will feature 550 BRAVIA and LCD HD TV sets as well as PS 3 consoles and some VAIO notebooks. According to the press release announcing the deal, Sony will air a 30-second promo prior to each game and sponsor the Yankee highlight reel.
For better or worse, this attention to screens is a part of the Yanks’ plan to bring fans the most up-to-date stadium experience possible. The old Yankee Stadium was equipped with old CRT TVs, and those sets were few and far between. “Integrating Sony products into Yankee Stadium is very important to us as we near completion of what will certainly be among the most modern and technologically advanced sports venues in the world,” Lonn Trost, team COO, said.
21 Comments»
RAB Info
The Founders
Mike Axisa, Ben Kabak, Joe Pawlikowski
Editor-In-Chief
Mike Axisa Archives | Email
Managing Editors
Ben Kabak Archives | E-mail
Joe Pawlikowski Archives | E-mail
Contributing Editors
Larry Koestler (Archives)
Moshe Mandel (Archives)
Stephen Rhoads (Archives)
Weekend Writers
Hannah Ehrlich (Archives)
Matthew Warden (Archives)
Special Contributor
J.R. O'Grady (Archives)
Technical Consultant
Jay Gordon
Subscribe to RAB by RSS and Twitter
Follow @RiverAveBlues Search RAB
Banner Design By
The Mason Williams Watch
Neat!
Heyman said that part of the deal includes giving CC a brand new 60 inch plasma for the new house.
Seriously?
Nah man.. Sorry, I should of made it more sarcastic I guess. (Ya lame attempt at humor)
http://blogoehlert.typepad.com.....llible.gif
Hah! There have been more outlandish perks in contracts before. A 60-inch TV is nothing compared with, say, the Dodgers’ extending Kevin Brown and his family 12 round-trip flights per year.
Ya I remember reading that. He got to use the team plane right? Remember during the 07 season “analysts” were saying how A-Rod was going to get shares of the Yankees as part of his contract. That is some funny stuff.
Or Johan Santana getting 15 person suites for home games.
Heyman said that part of the deal includes giving CC a brand new 60 inch plasma for the new house that cooks 60-inch cheesburgers.
Fixed.
Is there anything the new stadium won’t have? Can we maybe include a strip club in the basement? Seriously, that is about the only thing missing.
lmaooooooo
When we run the world, Tom Zig. When we run the world.
But why put it in the basement? Can’t see the field from there.
Put it in the bleachers?
forget the bar out in center, just stick em right there
How about a baseball stadium inside the baseball stadium so we can watch ballgames while we’re watching the ballgame.
Lisa, I want to buy your rock.
A 30 second commercial on TV, or a 30 second promo in the stadium? Neither sounds appetizing.
Promo in the stadium. And the recaps of “last night’s action” that Sterling does prior to the start of each home game will be sponsored by Sony.
Clay Buchholz is lurking outside the new stadium as we speak. Anxious with thoughts of getting one of those VAIO notebooks.
Lock ‘em down when the Beaneaters come to town.
Clay Buchholz loves laptops!