Over the past two-plus years, Ben, Mike, and I have done everything we can to bring the very best in Yankees coverage to our readers. We’ve identified opportunities and have pounced on ones we thought would bring a better experience to RAB. So when the YES Network approached us about a possible content partnership, we were all ears. Fast forward a few months, and we’re ready to officially announce our participation in the YES Network blogging network.
What does this mean for the future of the site? In terms of content, nothing will change. It will still be the three of us developing and producing every post on the site (with the exception of an occasional guest post). The only difference is that now some of that content will be featured on YESNetwork.com, alongside material from Jim Kaat, David Cone, and John Flaherty. It should make for an interesting juxtaposition: three former ballplayers and three schlubs who love the hell out of the game.
For some of you, this might not be news at all. Sports Business Journal spilled the beans a few weeks ago. Then Jason picked up the story, spreading it a bit further. So perhaps many of you knew this was coming, but were just waiting for us to actually say something about it. Our lips are not loose, thank you very much, and our ships are not sunk. Truth told, it was actually pretty exciting to see the word start to get out. We’re really looking forward to exploring how YES can help us and we can help YES.
To close out, we’ll share a bit of the press release, which should hit YES this morning:
Since its inception, River Avenue Blues has experienced great growth, including a 100 percent traffic increase from December 2007 to December 2008.
“Their consistent climb in traffic clearly impressed us,” said YESNetwork.com managing editor Kevin Sullivan, “but in the end, it was their quality of content that proved most valuable to us. We really think that incorporating their point of view with that of our experts like Jim Kaat, David Cone and John Flaherty will really round out our baseball offering.”
Have I mentioned yet that Kevin is a great guy?