A funny thing happened on the way to the Stadium this weekend: The secondary ticket market for Yankee tickets has crashed. According to the AP, Yankee fans scouring the Internet for tickets can find them at prices well below face value. In fact, some seats are selling for as little as 15 cents on the dollar. “We’re seeing an unprecedented number of season-ticket holders selling. The market has been flooded. It is a buyer’s market for baseball fans,” Mike Janes, CEO of FanSnap.com, a ticket-market search engine, said.
Right now, it’s tough to say why this turnabout has occurred. It may have something to do with the obscene ticket prices at the new Yankee Stadium, and it may have come about as a result of the Yanks’ plans to give free tickets away to folks in the Legends Suites. Season-ticket holders simply want a return on some part of their gaudy investments. Perhaps the bad weather and bad economy are contributing as well. No matter the cause, now is a great time to find cheap Yankee tickets on the secondary market. Once the dust settles around this ticket pricing issue, I hope someone writes the definitive economic account of the Yanks’ intriguing experiment in ticket pricing known as the new Yankee Stadium.