Popular in merchandise sales; popular in ticker tapeBy
As the afterglow of the Yankees World Series win still burns bright amongst New Yorkers, two stories today prove just how popular the Bombers are. First, the Gotham Gazette reports that Yankee fans dumped 56.5 tons of ticker tape on Lower Manhattan last Friday. That’s 20 tons more than the Giants enjoyed when they won the Super Bowl in 2008. Included in that great weight of paper were some unshredded personal documents. Oops.
From an economic perspective, the Yanks’ World Series win has been great for merchandise sales. According to the Biz of Baseball, sales from World Series merch are trending at second-best all time. The Red Sox are, of course, on top of that list. Fans flocked to buy Boston gear after an 86-year drought. Yankee fans had to wait only nine season between titles and are rewarding themselves with championship t-shirts galore. Of course, as Modell’s president Seth Horowitz noted, numerous fans may be either of the fair weather variety or the world title-or-bust persuasion. “Sales were relatively soft going into the World Series, and then they exploded,” he said. “It was almost as if the fans wanted the championship and nothing else.”