Introducing the Official Guacamole of the Yankees
By
That's the Official Salsa, Queso Dip and Guacamole of the Yankees. (Photo via Wholly Guacamole)
A flavorful guacamole, I find, is one of the easiest things to make. Grab a ripe avocado, a little bit of red onion and tomato, some jalapeno and garlic, a touch of salt, a few cilantro sprigs, a dash of cumin and lime juice. Voila, guacamole. For some, though, this simple bit of dicing and mashing requires too much effort, and when the urge for guacamole strikes, the supermarket should have Wholly Guacamole in a bag from Fresherized Foods. The things I didn’t know we needed…
Anyway, this week, Wholly Guacamole and the Yankees announced a parternship. The “Wholly” line of dips are now the Official Dips of the Yankees, a title I thought belonged to John Sterling. The guacamole is the Official Guacamole of the team, and the Wholly Salsa and Wholly Queso are the official salsa and queso dip of the Yanks, respectively.
According to a report on the deal, the sponsorship agreement is valued in the “low six figures,” and Wholly will market its products in the New York area with Yankee branding. At this point, is there anything for which the Yanks don’t have an official sponsor?
36 Comments»
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The Mason Williams Watch
Awesome. Did you bring the guac?
No?
THAT’S BUSH LEAGUE, BRO!
pass that guacamooooooooooooooleeeeeeee
Homemade guacamole is so much better than any sort of prepackaged stuff
also that line about Sterling was hysterical
agreed. it made me chuckle
+10
As Ben mentioned, I agree.
/total kissass
wanna bet????
At this point, is there anything for which the Yanks don’t have an official sponsor?
Yes: Hookers.
… for now.
pussytubing: the official celebration of the new york yankees and randy levine.
Skank-banging: The official celebration of Tiger Woods.
I’m pretty sure that Skank-Banging happens with Tiger win or lose. It’s not just for celebrations.
If you look closely, you’ll see I never said it was the official victory celebration of Tiger. Just the official celebration.
There’s lots of potential things to celebrate. Coming in 4th, or 19th, or dead last in a PGA event is still pretty awesome, if you think about it.
Wouldn’t that be a tie between “Sin City” or anywhere in Hunts Point?
sucka got lime juice!!!
/rosenthal’d
(golf clap)
We now need official strippers (or do we have them?) Just kidding but this should be a new sponsorship:
Major League Baseball, the official bitch of the New York Yankees.
That would be awesome.
Cowboy Joe West, the official official of the New York Yankees.
I hope that I can pick up Wholly Guacamole, the Official Guacamole of the New York Yankees, in my local supermarket. Hopefully it’s not expensive.
http://www.youtube.com/watch?v.....r_embedded (safe)
Am I the only one who thinks that recipe didn’t sound so easy.
Does your partnership with YES lean on you to report these marketing deals?
Nope. They don’t have any control whatsoever over content. I like to report on them from a business of baseball perspective.
Ok, just curious. It seemed to me like there were a lot more recently, but I know you are interested in that side of things.
There have been more recently because more have been announced. I think that’s the ebb and flow of the sponsorship business though. Companies want to be in the door come Opening Day.
I am awaiting the announcement of Introducing Benjamin Kabak, the Official Lawyer of the New York Yankees.
Bullshit. You’re a cheap pimp, Kabak. We all know who greases your pockets: the high-ups in the Yankee Politburo.
You capitalist swine make me sick!
Either the site is socialist or capitalist.
Please get your story straight.
The site is socialist. I’m complaining about the lack of TRUE socialism in the site. Those fat cats at the top are socialists in name only; they’re corrupting the glorious spirit of our worker’s revolution.
How do we get this before a HOLY COW! line of beef and beef by-products?
Did Chan Ho Park make this stuff?
ugh thats effed up
Kim Chee!!!!!
how about a line of michael kay inspired “SEE-yah salt”
/probably shouldn’t have added this comment’d
Or perhaps theeeeee Yankees WIN!-dex glass and multi-surface cleaner?
/really shouldn’t have added this comment’d
Reply fail…
i just got home from the stadium, and it was awful nachos. you got 10 chips, and the salsa was frozen. the ladies working took 15mins to prepare it.. I wan’t Moe’s back