The post-George still-Steinbrenner Era begins

A few fish on the Yanks's radar
Mitre starting tonight for Triple-A Scranton

George Steinbrenner always had impeccable timing. He knew when to hire and fire managers in such a way that would generate the most publicity for the Yankees. He knew which free agents his team should have; he knew when his incendiary statements would garner the most outrageous coverage on New York’s back pages. And whether he realized it or not, he knew when to die.

As callous as that sounds, George Steinbrenner’s death could not have come during a better year for the Yankees than in 2010 for this is the year the estate tax has lapsed. Prior to 2010, those with estates of over $3.5 million were taxed at a rate of 45 percent. After 2010, those with estates over $1 million will be taxed at a rate of 55 percent. This year, though, Congress allowed the estate tax to go uncollected, and although some Senators wish to restore the tax retroactively to January 1, for now the Yankees are off the hook.

For the post-George Era, it’s hard to understate the impact this good luck has on the Yankees. Estimates from Forbes Magazine pegged Steinbrenner’s worth at over $1 billion, and the Yankee heirs would have had to liquidate some of his holdings to raise the money for a $450-$500 million government bill. Despite the value of the Yankees, the family apparently doesn’t have that much cash on hand, and the Steinbrenners may have had to sell a large chunk of the team to do so.

The point though is moot. As Forbes’ William Barrett wrote, the family has spent a lot of lately working to avoid that reality. The team is controlled by a variety of holding companies of which the various Steinbrenner children are the controlling shareholders. Major League Baseball officially recognized Hank and Hal Steinbrenner as the team’s day-to-day operations heads in 2008, a move made to protect the family’s control over the club. The family, says the Associated Press, wants to avoid falling into the same trap that plagued the Wrigley’s when then-Cubs owner P.K. Wrigley died in 1977.

But questions surrounding club ownership remain. Do the Steinbrenners want to cash in on their billion-dollar gem? Do the sons want to be as involved as the father was? So far, the family has given every indication that they will not be selling the Yankees, as Joel Sherman wrote on Friday. The Post scribe, well-connected in the upper echelons of the Yankee Front Office, offers up this revealing take about life after George initially stepped down:

Hank Steinbrenner — think a combination of hot-headed Sonny and underwhelming Fredo — briefly oversaw baseball operations after the 2007 season. He quickly burned out, not fully understanding the time and scrutiny that came with the job, especially if you were going to try to be Boss Jr. with loud proclamations.

Hal stepped into the breach, though it felt more out of responsibility to the family business than love for the job. So there was an assumption that whenever George died, so to would the Steinbrenner obligation to owning the franchise. It was not hard to imagine a frenzy of the super-rich bidding to buy the Yankees after George’s death.

Reserved and protective of his privacy, Hal projected the wrong fit for the job. Except Hal did a funny thing: He changed the way the Yankees Boss operates. Over the past few years, he learned he actually could run the Yankees under the radar. He has managed leadership without bluster or much inspection of his private life. He rarely speaks in public, offering almost none of the state of the Yankees messages that his father could deliver multiple times a day, especially in bad times. Does Hal burn to run the Yankees like his father? No. However, he has learned to like this job, and — as it turns out — the Yankees are in the Steinbrenner family blood now; George’s four children all having grown up in pinstripes.

Randy Levine, current team president, succinctly summed up the family’s thinking. “They have no plans to sell. There are no succession issues,” he said to Sherman.

Hal is, as Sherman puts it, the “cautious” version of George Steinbrenner. Whereas George’s brashness made baseball popular and rich off the field, Hal plans to own the game on the field. He’s a quiet and collected individual who knows when to delegate and knows when to step in. He’s willing to support a high-payroll team and understands that victories equals dollars in the world where Yankees and the YES Network dominate New York.

In one of the better business columns written about the Yankees post-George, Joe Nocera of The Times explains how George got lucky. The Yankees became so valuable because of their preeminent place in the country’s number one media market and because they started winning at the right time in the nation’s economic path. George happened to be the guy holding the reins, and although he made a lot of good decisions, he made some bad ones too. He didn’t sell when the chance arrived, and good fortune smiled down upon him. In a smaller market — had he bought the Indians as he so desired — George Steinbrenner might just be another irascible owner lost to the pages of baseball business history.

With a history of sports ownership in tow, the next generation of Steinbrenners will look to build on their wealth through wise investments. Luck always plays a part of the capitalist market, but so too does diversifying and smart management. According to one British tabloid, the family may bid £450 million on the Totteham Hotspurs with Hank taking his turn atop that Premier League team. Baseball owners have a mixed track record within the EPL, but it’s a start. The club reportedly has no interest in buying into the NFL, NBA or NHL.

For now, fans should see nothing new. The Steinbrenner family will invest and try to win those championships. The looming axe won’t be there to fall, but the pressures of a high payroll will remain. It is, after all, always beneficial to be in the business of winning. That’s what George was, and that is what his children should be.

A few fish on the Yanks's radar
Mitre starting tonight for Triple-A Scranton
  • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder
  • Tampa Yankee

    Randy Levine, current team president, succinctly summed up the family’s thinking. “They have no plans to sell. There are no succession issues,” he said to Sherman.

    I heard rumors they were going to sell the team to the Dolans though.

    • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

      It’s an RAB post. That means it’s GOTTA BE true.

      • Tampa Yankee

        I’ll admit that got me with that post.

        /April Fool’d

  • Ross in Jersey

    It’s scary (in a good way) to think how the Yankees might be if Hal projects to be a more reserved, intelligent version of George. Big free agents, along with a strong farm system? Making trades, but being smart about not overpaying?

    Everyone knows the Yankees are the richest. But if Hal turns them into one of the smartest? The “Yankees are bad for baseball” murmurs will get a lot louder.

  • losjanks

    I realize I’m picking nits here, but the EPL team is usually referred to as “Tottenham Hotspur” not “The Tottenham Hotspurs”. Please don’t ask me to explain.

    • Matt Imbrogno

      Please don’t ask me to explain.

      It’s England; there is no explanation.

      • Andy in NYC aka the Other Oofys

        Wasn’t it George Bernard Shaw who described England and the U.S. as “…two countries divided by a common language”?

      • Chris

        They’re so arrogant in England. Just because they invented the language, they think they own it.

    • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

      Stupid Brits with their stupid naming conventions.

      GO BACK TO RUSSIA!!!!!!

      • theyankeewarrior

        This isn’t Russia, is it Danny?

        Is this Russia?

        I didn’t think so.

        • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

          Milbarge: Well, you know what they say about this type of operation… Chem men’she znaesh’, tem lushche!
          Russian Double Agent: Da, da, da!

    • Andy In Sunny Daytona

      I would love to see Big Bank Hank running Tottenham. He could forget about Jennifer Love Hewitt and put his entire focus on someone like Katie Price.

      • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

        They don’t use dollars over there, they use pounds.


        • Andy In Sunny Daytona

          You have to admit, they would be the perfect couple.

          • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder


            Wait, were you talking about Hank as well? My bad, I thought we were just discussing Katie Price.

            • Andy In Sunny Daytona

              You have to admit, they would be the perfect couple threesome.


  • A.D.

    The club reportedly has no interest in buying into the NFL, NBA or NHL.

    Shame, would be nice to see someone sane own the Knicks.

    • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

      Yeah, and it might be nice to see the Steinbrenners own the NHL. Probably only cost them 50 or 60 bucks to buy the whole league, no?

      • Tampa Yankee

        I’m not so sure. I mean, The Devils would not be handing out 17-yr deals if they weren’t flush with money, right?

        • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

          That’s ridiculous.

          It’s also ridiculous that it’s going to take Kovalchuk 17 years to get 100M from his NHL franchise while Amar’e only has to play for the Knicks for 5 years to get that same 100M.

          • Chris

            Amar’e doesn’t need to play for 5 years. At most he’ll play for 4 years before his expiring contract is traded to get some extra cap space.

            • Moshe Mandel

              And why is that, exactly?

              • Rob H.

                probably expecting a career-ending knee injury.

                • Moshe Mandel

                  Considering the knee hasnt been an issue at all in 4 seasons, and that Amare is still just 27, that seems more than a bit silly.

                  • Rivera Venue Blues (formerly Spaceman.Spiff)

                    Microfracture is not necessarily a one-and-done procedure.

          • Rob H.

            While I know you don’t like the NHL, you might want to know that it won’t take 17 years to get his 100 million as the contract is front loaded. He’ll have all his money within the first 10 years at the most. The 17 years is for cap hit reasons.

            And the NHL is actually doing pretty well. You may not like the sport but it’s making money unlike the NBA from what I have read.

            • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

              And the NHL is actually doing pretty well. You may not like the sport but it’s making money unlike the NBA from what I have read.

              I think the stories of NBA teams losing massive amounts of money is largely bluster in preparation of the next round of CBA negotiations.

              If the figures the teams release were 100% accurate, half of those teams would have folded years ago. Most of those teams that are “losing money” are doing so thanks to creative accounting, and they’re actually operating either in the black or much closer to it than they let on.

              • Rob H.

                Oh, I wouldn’t doubt that. But I’m sure there are teams that are losing money consistently, just like most leagues have teams who lose money for whatever reasons. But I just wanted to point out that the NHL isn’t doing badly at all just to give you some factual info. You may resume making fun of the league. haha

                • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

                  No doubt.

      • theyankeewarrior

        What is the NHL?

  • Brien Jackson

    Even if the estate tax gets applied retroactively, it shouldn’t make that big of a difference for ownership, as there’s a fairly long window to pay the tax as long as it remains in the family. Somewhere around 15 years, I believe.

    • CS Yankee

      $400-500 M$ is still big coin…

      but I believe that all the ultra-wealthy use the living will trusts that go into affect (fully funded) once they pass away whereas the family are paid “managers” for the trust. Heck Bill Gates estate won’t pay nothing but some lawyer fees when he passes.

      However, i thought George was still married and estate taxes wouldn’t kick in until after the spouse is deceased.

      • Sweet Dick Willie

        George was married when he died. However, the unlimited marital deduction to which you refer applies only to assets left to the surviving spouse.

        Assets left to children receive no such favorable tax treatment. So any assets left to Hal, Hank, Jessica & Jennifer would be subject to the estate tax, if there was one, which there isn’t, but there might (soon) be (retroactively).

        • CS Yankee

          I would bet a dollar to a donut that a trust is in place to avoid any estate taxes.

          The spouse would have control of all assets unless she previously signed off on his will affecting the children (getting some transfered to the heirs).

          Courts protect the spouse interests over the kids (see Torri Spelling).

  • steve s

    One interesting aspect of how Hal and family will handle things going forward is to monitor how much influence Reggie Jackson will continue to have with the family. Reggie still was one of the few members of whatever was left of George’s inner circle up to the end. Reggie has also previously put together well-financed consortiums to purchase other major league teams (most notably the A’s). It wouldn’t surprise me that if the kids decide to sell within the next 5 years Reggie will be prominently involved with the acquisition group.

    • tommiesmithjohncarlos a/k/a Ridiculous Upside the Elder

      It wouldn’t surprise me that if the kids decide to sell within the next 5 years Reggie will be prominently involved with the acquisition group.

      I hope Reggie’s not waiting for the kids to sell, because they’re not going to. There’s a far greater chance that the kids tell Reggie to go ahead and pursue ownership opportunities elsewhere and wish him godspeed.

    • Andy In Sunny Daytona

      I think the 1998 Yankees, as a group, should buy the team. Everyone would be so happy.

      • vin

        I’d love to see Homer Bush have a bigger place in the day to day operation of the New York Yankees. He was such an instrumental player for the team – stolen bases, runs scored, extremely high batting average. The man was a legend, and needs to be at the forefront of the organization.


  • Rafael

    so, how long until someone start to say that George is not dead and he’s just faking it to avoid this tax?

    • B-Rando

      I believe you just said it.

      • Rafael

        yeah, but i don’t belive it

        I mean, people who really believe that

    • A.D.

      not the first I’ve heard of this theory

      • gc

        Hmm, that would explain the private funeral! :)

    • 28 in ’10

      Nice. Hal is so shrewd.
      Great article, Ben. I had no idea George was looking to buy the Indians.

  • Reggie C.

    Are there any Russian oligarchs sitting in 1 billion euros who might make a run at buying out the Steinbrenners?

    Imagine Vodka shooters instead of Budweiser being given out in the stands!

  • Poopy Pants

    Hopefully, they are students of history and know to butt out of baseball operations.

  • phughesisgod

    Thankfully, the team will stay in Steinbrenner hands. They are the only owners in sports that seem to have the win at all costs mentality. All owners of sports teams really would be wise to adhere to George’s quote about winning. “Winning is the most important thing in my life, after breathing. Breathing first, winning second.”

  • Plank

    The city of New York just gave the Yankees hundreds of millions of dollars to build a new stadium. The Steinbrenners are using the money they saved to buy a soccer team.

    Democracy in action.