Once upon a time, Yankee fan used to be able to walk up to the stadium and buy day-of-game tickets in reasonably priced areas of the season. Since the arrival of Alex Rodriguez, though, day-of-game ticket sales in the Bronx have all but dried up. Today, the Yankees and Modell’s announced that the two companies are teaming up to bring back that tradition but with a hitch.
Beginning this Monday, the Modell’s flagship store at 234 W. 42nd St. between 7th and 8th Avenues will sell a limited number of discounted day-of-game tickets. These seats will go on sale at noon for night games and 8 a.m. for day games and will be limited to four per person, per game. While the two companies did not say what seats will be available, the Mo Saver tickets will be offered at up to 50 percent off face value.
The Yankees have already sold 3.7 million tickets this year — or an average of approximately 46,000 per game — and this discount booth may be a great way for fans who are priced out of the secondary market to find good seats available for cheap. “This is a great opportunity and service that we are thrilled to offer to New York Yankees fans. Whether you are visiting and looking to take in a game at the world-famous Yankee Stadium or a New Yorker making last-minute plans on a game day, the new ticket booth is conveniently located at Modell’s Times Square to offer amazing deals on game tickets,” Mitchell Modell, CEO of the eponymously named store, said. “We expect the new service to be an instant hit with local fans and tourists alike.”
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