On attendance, temperatures and April gamesBy
As I sat in the Terrace section of Yankee Stadium three weeks ago, I pondered the scene around me. For the second year in a row, I nabbed some tickets to the home opener, and while last year’s crowd celebrated the World Series ring ceremony on a sunny day in early spring, this year’s sparse crowd seemed more focused on huddling together to stay warm. With rain falling and highs reaching only 43 degrees, the weather seemed better suited to football than Opening Day.
Now, over the years, I’ve spent many a cold night at Yankee Stadium. I’ve sat through blistering winds in early May and chilly but crisp nights in late October. I’ve seen snow fall early in the season and have worn more layers than I care to count to the stadium. But on Opening Day, sitting there in three shirts, a sweater, a winter jacket and with a wool hat and gloves on, I said to myself, “No more.” Unless it’s Opening Day, I’d rather just wait until the weather is warmer.
Yet, last Friday and Saturday, when game-time temperatures were in the upper 40s, I again found myself at Yankee Stadium, bundled up to brave the cold. By the time the Yanks had won Saturday afternoon’s affair against the Rangers, I had spent around seven of the previous 22 hours in the cold at Yankee Stadium. I realize that was my choice, but it was a tough one. By the end of the second game, my friend Jay who also went to both games said he wasn’t sure he could keep going to these freezing games. It’s impossible to deny that the dog days of summer are much, much better for baseball than the rainy days of early April.
Somehow, though, the Yankees were scheduled for home games throughout April. Already, they’ve had 13 home games scheduled. Two have been rained out, and for two others, the team has offered to give fans make-goods for a future date because the weather was just that miserable. They end the month with six month home games, and luckily, temperatures may actually be in the upper 50s or low 60s then.
Meanwhile, baseball has been wringing its collective hands over attendance woes. CNBC’s Darren Rovell noted this week that attendance was down slightly across the board, but that a few teams — including the Yankees — had seen steep declines. Even though the Yanks are third in home attendance in the Majors right now, the current average — 41,685 — is nine percent lower than 2010′s per-game average.
The Yankees are blaming the weather, and I’m inclined to agree, at least in part. “The fact that we’ve had this early April schedule has hurt us,” Randy Levine said to ESPN New York. “Over the course of the season, we expect everything to equalize. But early on, the fact that the weather has been so bad [and] we’ve had so many games in April has hurt.”
On the other hand, though, a good number of partial season ticket holders have dropped their plans. The Yankees either cut benefits and postseason access from the plans or the costs became too high. The attendance issues too are reflected on the secondary market. It’s now possible to buy reasonably good seasons for well under $10 a pop. With markdowns so far below face value, supply is outstripping demand.
As we can’t yet draw too many statistical conclusions from the Yanks’ play, it’s also early to condemn the attendance numbers. But I’m comfortable saying the Yanks shouldn’t have 19 home games — or nearly 25 percent of their home slate scheduled — for before May 1. It’s not a secret that spring is a cold, wet time in the northeast, and baseball has plenty of warm-weather teams and domed stadiums to play host to most April games.
Despite my promises to myself, I’ll keep going to games, and I’ll keep bringing layers and gloves. I know we’ll be complaining about the heat in New York come mid-July, but these early April home games are a bit brutal. I don’t blame anyone for staying home. It’s much warmer on my couch, after all.