Record low attendances at Yankee Stadium this weekendBy
The Yankees previous low attendance at the new Stadium isn’t much of a surprise. On May 3, 2010, the Yankees drew only 41,751 against the Orioles. An early season games against a non-contender will always draw fewer people, so this is to be expected. What’s surprising is that it is now the former low. Both of the games this weekend against the Tigers drew fewer fans. Ross at Stadium Insider examines the trend. While I don’t agree that “casual fans got their first chance to catch the 2011 Yankees live” on Saturday — countless casual fans made it out for Opening Day — Ross does bring up some interesting information about the weekend games.
Of particular note is his point about dynamic ticket pricing. On the primary market, tickets cost the same whether you’re going to a July game against the Rays or an April game against the Indians. The secondary market helps correct for this, but the tickets hit the primary market before the secondary. In other words, someone’s taking a loss here. Maybe it was just the ominous weather forecasts that had everyone staying home — after all, snow was originally predicted for Friday/Saturday. But it’s still a bit of a disturbing trend.