Update: Yankees join Ticketmaster to form Yankees Ticket Exchange

Open Thread: 2/12 Camp Notes
David Aardsma: The Bullpen Wildcard

Tuesday: According to Neil Best, Yankees Ticket Exchange will have price floors of some sort. “Right now, we’re experimenting,” said Yankees COO Lonn Trost. “We’ll use this year to make a determination. Certain games may have it; certain games may not. Certain sections may have it; certain sections may not.”

Apparently StubHub is looking to open an office close to the Stadium that will allow fans to pick-up their tickets on-site, but the Yankees will try to prevent that. The team seems to be going to great lengths to make purchasing tickets a pain in the ass just for the sake of resale value.

Monday: Back in December we heard that the Yankees were opting out of MLB’s agreement with StubHub in favor of a partnership with Ticketmaster, a partnership that is now in place. Darren Rovell says the two sides have formed Yankees Ticket Exchange, which allows fans to safely and easily sell their tickets — with no price floor — to others who can then download them immediately.

“The Yankees Ticket Exchange will be a safe, convenient, reliable and expedient way to purchase and sell guaranteed authentic Yankees tickets … It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial websites, all of which give rise to counterfeit tickets,” said Hal Steinbrenner in a statement/shot at StubHub. Yankees Ticket Exchange may be convenient, but it will be expensive thanks to all sorts of handling fees and per ticket service charges. You’ll still be able to purchase tickets on StubHub, but you won’t be able to download them instantly. What a pain.

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Open Thread: 2/12 Camp Notes
David Aardsma: The Bullpen Wildcard
  • http://www.twitter.com/_swarlesbarkley Mark Teixeira – Ghostbuster (formerly Drew)

    Well this sucks.

    • Jim Is Bored

      You only add one of two comments.

      “Well this sucks” or “Well this is depressing”

      How sad must it be to be you.

      • Brian Paul

        He’s not wrong. It does suck and it’s sad for all of us.

        • Manny’s Banwagon

          This

        • Jim Is Bored

          If that were the only time he’d posted that comment, fine.

          He’s done it on like 8 threads.

  • Legendary

    How will it be expensive? 5% fees are better than stubhub

  • The fax

    Doing a quick comparison of the two I found that stubhub is still cheaper to buy seats. Idk what Hal is smoking.

    • Countryclub

      Right. It’s 10% for the buyers and 5% for the sellers(it’s 15% for sellers on stub hub).

      • CountryClub

        Sorry, replied to the wrong post.

    • CountryClub

      I’m curious how it’s more expensive? They both charge a 10% service fee to the buyer. Or are you talking about prices? I haven’t compared yet.

      • The fax

        New stubhub agreement I believe has the fees now included in the price.

  • Robinson Tilapia

    Just tell me where to click. I’ll buy them from wherever as long as I’m able to get to the game.

    • RetroRob

      A few extra percent fee won’t bother me. It’s the convenience. So if it goes through Yankee Ticket Exchange and I can still download them immediately, I’ll be fine. Well, in future years. I’ll be living in the Netherlands most of the summer, so don’t expect I’ll be going to too many games!

  • chriskeo

    As long as in the end prices are about the same as they were last season for last minute tickets I don’t care. But Stubhub not having instant stings.

  • trr

    not sure if like…

  • Gonzo

    I used to love to buy scalped tickets at the park. Last time I bought scalped tickets though was a Cubs game, I think.

    • Brian in MA (formerly NH)

      Can you still get scalped tickets outside the stadium? I was thinking of heading to NY for a Yankees game and a Mets game. I know you can get scalped tickets outside of Camden Yards, but its been 10 years since i made it to Yankee Stadium.

      • JRod

        Last year I wound up with two extra tickets to a game, decent seats I was offering for half of face value. I figured I’d get beer money. It was the late season series against Oakland, a significant game. I walked all over in front of the stadium, to the subway gate & back, waving the tickets and yelling. The only guy that showed interest was looking to sell too. After half an hour, I had to literally give them away since the game was starting. Virtually nobody shows up to a game without tickets any more. So yeah, you should be able to buy outside the stadium, but the selection might not be that good. Stubhub has crushed the market so much for live scalping that I think a lot of them got discouraged and are out of the game. Fewer live buyers, fewer live sellers, a market correction. It will be interesting to see what happens with the new setup this year.

        • lightSABR

          I’ve only tried buying outside the park on game night once–and I got $1400 of Yankee tickets for $70. Three seats, ground level, ten rows back from home plate.

          Your mileage may vary. ;)

          • lightSABR

            Of course, that was the second time in a year that I got to watch them lose to the Royals… Worse tickets and a better game might have been more fun.

  • Who hates bunts more? Axisa or Earl Weaver? (formerly Aunelowitzky)

    I don’t understand the shot Hal is taking at Stubhub. WTF is he talking about?

  • RetroRob

    Let me guess. This new venture with TicketMaster will exist as part of Yankee Global Enterprises, where the bulk of the TV money hides as well as the concessions business, far from the prying revenue sharing eyes of MLB?

  • LK

    Not sure how much this will actually matter, but my initial reaction is LAME.

  • Mister D

    Just a guess, but I don’t think we’ll be able to fairly evaluate this until we’ve actually had a chance to use it for a month or two. Now I don’t ever underestimate the Yankees’ ability to screw up fan relations, but stranger things have happened.

  • http://www.twitter.com/mattpat11 Matt DiBari

    Was there really a problem with counterfeit tickets on Stubhub?

    • pat

      Considering they were official partners with the Yankees the past few years, no.

    • Massparking

      Never was a problem w counterfeit tix on stubhub. Seller AND buyer had to have a credit card on file with them to prevent abuse/fraud. Almost every word Trost uttered on WFAN was a lie (he may have said “hello”.)
      Funny how Francesa loves to call people out (Jets for instance) but when he gets a Yankee suit on he’s deferential until they are off the air.

  • pat

    So the Yankees are moving from Stubhub to Ticket Exchange because Stubhub was undercutting the primary market place? How is this going to be avoided by going to Tickets Exchange where there is also no floor? I find it very hard to believe there won’t end up being one because that’s why they split from StubHub because they wanted to institute floors and SH told them to shove it.

    I don’t think the blurb about counterfeits was a shot at Stubhub. When SH was the official reseller of Yankees tickets they were integrated with people’s MyYankees account(the same integration Ticket Exchange will have) and all season tickets that were sold first had to have their bar codes individually validated making the sale of counterfeit tickets impossible through SH. The unscrupulous websites are sites like YankeesTickets.com that are in no way affiliated with the Yanks, MLB or TicketMaster.

    I will be very surprised if this turns out as benign as Lonn and Co. are describing. If there’s no floor, then they’ll institute a 6 or 8 hour blackout rule before games where you can’t buy from TicketExchange only directly from TicketMaster (aka The Yankees).

    What will end up happening is similar to what happened at Barclays Center in Brooklyn. The Nets use TicketsNow as their official reseller and do not offer customer service to people who bought from StubHub. If there is an issue with the ticket or if they need a reprint or something they will be turned away by Yankees customer service. As a result Stubhub will buy a storefront 1501 feet away up the block by the bars where customers who purchase StubHub tickets will be directed to seek assistance. For Nets tickets, people upload PDF copies to Stubhub and when you make a purchase they are immediately emailed to you, avoiding having to have them FedEx’d. I wouldn’t be surprised if the Yankees implemented a 1$ fee to print out tickets from your MyYankees account so if you want to upload to StubHub they get a dollar each time you make a PDF.

    There will be much more to this story than is being let on.

    • RetroRob

      My guess is the Yankees will get a bigger piece of the action on the resale with TicketMaster than they did with StubHub. That’s the only reason they’re doing this.

      I have no problem with the Yankees making more money. In fact, in the past, I fully supported anything like this under the belief they will then drive that additional revenue into the on-field product, which in turn would bring in more revenue, which in turn would be directed back to the on-field product, etc. That no longer appears to be the case, at least based on this offseason.

    • LK

      Well, you pretty much totally called it.

  • Mark

    Do the Yanks not allow ticket forwarding for there season ticket holders? For my NY Rangers season tickets I forward them to myself from my account, save the PDF to my computer, and upload the tickets to Stubhub.

    • A.D.

      They did last year

  • Eric S

    Greedy Hal – put an inferior product on the field and charge more for it – what a guy!

  • http://www.twitter.com/matt__harris Matt :: Sec110
  • http://www.blueseatblogs.com Dave

    The Knicks/Rangers have had this for a while. It’s not terrible, but Stubhub and others have made it relatively obsolete. You may still be able to find face value tickets there though.

  • umbrelladoc

    The floor would hurt the Yankees too. I have Jets season tickets, and the floor hurts us. When the Jets stink and the weather is cold, and we can only sell them at face value, the tickets wind up getting eaten. In some sense, though, we are stuck, with our PSL money invested. Football with only eight games is a different proposition than baseball. But, I think the Yankees would lose a lot more season ticket holders if they found themselves getting stuck with unsold tickets. There are a lot more games, and there is probably more of an expectation that some games will be sold. So, they may have calculated a floor might actually hurt them.
    What really hurts the Yankees isn’t the price floor, but the transparency of the market. If I am contemplating bringing visiting relatives to a weekend game against the Angels in June, I can check stubhub and see that there are several thousand tickets available, and a few thousand in my price range. I can look for the best deal, wait a few weeks – secure in the knowledge that I will get into that game.
    I suspect that to buy tickets on their Ticket Exchange, it will be like buying tickets from TicketMaster, the same lousy system. You will enter a section, or even a price level for a given date and it will serve up a set of tickets. You can search again if you don’t like it, but you won’t have a sense of what tickets are available or how many at that price are available.

  • RetroRob

    Trost’s plan might work is the Yankees had a very compelling team. This may not have been the best year to bring financial reduction, weaker team and new TicketMaster system together.

  • joe

    at what point do we just say fuck the yankees.. they have the most money by far, they are refusing to spend it, they only invest in old men at 1 year contracts to try to win a world series without earning it without building an actual team, yet they also want you to pay top dollar for their product, not even letting the fair market determine the pricing. guys i love the yankees as much as you all do, I’ve watched every game for the past 15 years I’m not even kidding, but I’m sick and tired of this bullshit

    • Massparking

      Truth spoken.

    • RetroRob

      Door’s to the left.

      • Robinson Tilapia

        That’s the restroom.

    • Iron Horse

      I’ll always watch ‘em & love ‘em, but you nailed it! We fans were willing to pay, and be treated like crap a lot of the time because the team was committed to spending the money to put the best team on the field. All things being equal, is there any reason to be outbid by the Red Sox for Victorino? He’s no Roger Maris, he’ll is not even Swisher, but don’t they need an outfielder?
      You could see the fan enthusiasm waning last year. After Jeter gets hurt the best player on/off the field is Ibanez? And they don’t re- sign him? And they don’t make Mattin an offer? You would really have had to swallow hard to offer Martin 3 years, but what’s the back-up plan? We gonna rotate catchers like we did 1st basemen when Giambi left? That was a stroke of GM genius!
      Don’t mean to rehash and ramble, but things are unravelling very slowly, but inevitably; and they’ll still have plenty of money…

    • Jim Is Bored

      I’m not sure I’m really that irritated.

      But then again, I don’t live in NYC, so going to games isn’t really an option most of the time. And I can’t really blame the Yanks alone for costs of TV.

  • joe

    at what point do we just say f*ck the yankees.. they have the most money by far, they are refusing to spend it, they only invest in old men at 1 year contracts to try to win a world series without earning it without building an actual team, yet they also want you to pay top dollar for their product, not even letting the fair market determine the pricing. guys i love the yankees as much as you all do, I’ve watched every game for the past 15 years I’m not even kidding, but I’m sick and tired of this bullshit

    • LK

      This is probably going a little too far, but there’s definitely a chance I make it to fewer games this season if this makes getting tickets more of a pain in the ass/more expensive.

    • Robinson Tilapia

      There’s the door. Need a push?

    • Jim Is Bored

      Say it right now, just go ahead and say it. You’ll feel better, and so will we, but for very different reasons.

  • upstateJake

    Yankees overplayed their hand with new stadium ticket prices. Forcing season ticket holders to basically eat the aftermarket price for tickets at initial purchase. Which then leads to dumping glut of unusable tickets on stub hub and now Ticket Master to recoup some of their cash outlay
    The problem for the Yankees was perception of tickets being sold for less than face value, hurting walk up and individual game ticket sales. Solution was to make it harder\more expensive to get a ticket below or at face value from anywhere other than ticket office. Stub hub would not play ball with floor price so they found a new partner willing to set a floor price with fees tacked on. Desired outcome: Yanks sell more tickets before value can be found in secondary market.
    I just gave up season tickets(Saturday 15 game plan) I have had for 12 years because I can get tickets as needed, for any game, without huge upfront season package cash outlay. That won’t change with new arrangement with Ticket Master, and even with fees it’s still less of a hit than being stuck with tickets I can’t use. I will miss opportunity to get Post season tickets that’s the only down side right now to giving up the tickets.

    • Massparking

      Same story for me, but I withdrew 2 years ago and agree I am MUCH better off, especially considering that the NYY wanted me out. They told me so by cutting down my postseason option. I really enjoyed the phone calls from them last year and the year before asking if I’d consider buying back in. HAHAHAHAHA.
      Now they want the team, the network, the ticket sales, the secondary market sales, the merchandise, and if they could they’d sell the dirt. Hey, wait.
      But “the pit” and the new Stadium have run their course and this year you will be seeing empty seats distributed around the ballpark. The next downside for them will be that more people will withdraw from season ticket plans when they can’t recoup even a clawback price for their outlay for games they choose not to attend due to the “floor” prices. Then prices will fall.
      Stay with stubhub and other resellers in order to control the market. It’s something the Yankees allegedly support — supply and demand capitalism!

  • EndlessJose

    If the Yankees had made a better TV deal than the crappy one they have now than they wouldn’t be so desperate with the lengths there going with with these tickets.

  • lightSABR

    This only confirms further what I have suspected all offseason–Hal and Co. have decided they can’t substantially increase revenue by investing more in the team, so now they’re going to cut costs, exploit fan loyalty, and milk this cash cow ’til she’s bone-dry.

  • barry

    Yankees are going to asshole this up

  • BigLoving

    Maybe my pops Archie Bunkerism’s are rubbing off on me but I may be the oldest 27 year old on the planet. I might be in the minority that misses walking up to the ticket booth to buy my tickets or haggling with a scalper. Dam internet is ruining everything! (but here I am complaining on RAB).

  • John23

    I guess the bowling alley will become a stubhu

    • vicki

      no! that’s where i check my bag.

    • Iron Horse

      Is the bowling alley open again?

  • Robinson Tilapia

    StubHub’s opening up a storefront near the Barclays Center, so it’s definitely a model they’re exploring.

    I suppose the Yanks could try to block them from opening up across the block, but it’d be pretty hard to stop them altogether from giving fans that option.

    Again, tell me where to fucking click. What the name on the banner is doesn’t matter.

    • RetroRob

      Not sure how the Yankees can stop StubHub from opening up a site. It’s not as if they own all the land and store fronts. Or do they? There is the Randy Levine dark overlord to take into consideration.

      • http://www.riveraveblues.com Mike Axisa

        NYY will argue that being so close to the Stadium violates anti-scalping laws. StubHub will argue that the transaction takes place elsewhere and the office is for pick-up only.

        • pat

          Stubhub will lose if that’s their argument. The laws are that you can’t resell tickets within 1500 feet of the venue. Even if they’re only distributing tickets purchased online that is still a violation of the law because the transaction is not considered complete until the money and goods are exchanged. StubHub will likely skirt the law by opening a pop up shop somewhere on the Grand Concourse 1501 feet away like they did at Barclays.

          • http://www.secondavenuesagas.com Benjamin Kabak

            Distributing tickets purchased elsewhere is not a violation of law, and in fact, StubHub has already taken out a lease for 68 E. 161st Street.

            • jsbrendog

              /lawyer’d

          • A.D.

            StubHub has done this in many locations including Fenway

  • http://none Favrest

    Lonn Trost can go fuck himself. The tickets are worth what people are willing to pay. And Cleveland in April on a Tuesday, ain’t worth shit.

  • vicki

    i’m guessing this wipes out my day-of single tickets in premium sections for 1/4 face value. sometimes less.

    sure i had to sit between corporate douches innings 3 through 7.5, but it’s sweet being so close. plus the hot waitress and all.

  • forensic

    As long as we can get 3 nice tickets for a game or two of the Padres series in August, I don’t really care right now. :-)

  • bigBadFrAn

    I’m taking the year off going to that mall in he Bronx they call Yankee Stadium.

    • jjyank

      Good for you.

    • Robinson Tilapia

      Take five.

  • http://www.mises.org The Economist

    I never understood price floors. Let the market work itself out naturally. I don’t get it. What if your bad tickets aren’t worth the forced bottom prices? You wind up with more empty seats and $0 instead of whatever you might have gotten for the seats on the market.

    • A.D.

      Agreed, this can generally only mean more empty seats at the stadium, not less.