Update: Yankees join Ticketmaster to form Yankees Ticket ExchangeBy
Tuesday: According to Neil Best, Yankees Ticket Exchange will have price floors of some sort. “Right now, we’re experimenting,” said Yankees COO Lonn Trost. “We’ll use this year to make a determination. Certain games may have it; certain games may not. Certain sections may have it; certain sections may not.”
Apparently StubHub is looking to open an office close to the Stadium that will allow fans to pick-up their tickets on-site, but the Yankees will try to prevent that. The team seems to be going to great lengths to make purchasing tickets a pain in the ass just for the sake of resale value.
Monday: Back in December we heard that the Yankees were opting out of MLB’s agreement with StubHub in favor of a partnership with Ticketmaster, a partnership that is now in place. Darren Rovell says the two sides have formed Yankees Ticket Exchange, which allows fans to safely and easily sell their tickets — with no price floor — to others who can then download them immediately.
“The Yankees Ticket Exchange will be a safe, convenient, reliable and expedient way to purchase and sell guaranteed authentic Yankees tickets … It is unfortunate that unscrupulous resellers utilize deceptive practices and tactics and employ unofficial websites, all of which give rise to counterfeit tickets,” said Hal Steinbrenner in a statement/shot at StubHub. Yankees Ticket Exchange may be convenient, but it will be expensive thanks to all sorts of handling fees and per ticket service charges. You’ll still be able to purchase tickets on StubHub, but you won’t be able to download them instantly. What a pain.