Cano lands first endorsement deal since signing with Jay-Z

2013 Midseason Review: Grade C's
Granderson resumes hitting in the batting cage

Via Darren Rovell: Robinson Cano has signed a multi-year deal with Pepsi to be the face of their national MLB marketing campaign. Pepsi been the league’s official soft drink sponsor for nearly two decades now. Cano will be a featured in an advertisement at some point during tonight’s All-Star Game.

“He represents the kind of athlete who is in the moment, has a great personality and connects with consumers,” said Heidi Sandreuter, Pepsi’s senior director of sports marketing. The deal is Cano’s first endorsement contract since hooking on with CAA Sports and Jay-Z’s Roc Nation back in April. In a statement released at that time, Robbie basically said he was looking for better off-the-field opportunities. Landing multiple years with Pepsi is a great first step, I’d say.

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2013 Midseason Review: Grade C's
Granderson resumes hitting in the batting cage
  • mike myers

    this is great for the Yankees. Jayz is really going to push him to stay in NY where as Boras would just look for $$$. This could save them a year + on the contract and possible dollars per year.

    • http://Leaguelineup.com/simusketeers Israel Detres

      This is amazing how a millionaire keeps getting paid. I have a basketball program that serves 108 boys in the community. Cooperate sponsors need to start helping programs like my own. I can’t even get small commercial companies to help sponsor our boys. Jay z and Pepsi need to start reaching out to programs that give back to their communities. I can’t believe how hard it is to have these millionaire give back. MONEY GOES TO MONEY… SMH!!

  • vicki

    please tell me what products i should buy.

  • jsbrendog

    he will sign with LA so he can get his own reality show…..or marry a kardashian…are there any of those left?

    • Need Pitching & Hitting (but mostly hitting)

      They can always be recycled.

    • Cliff

      Since gay marriage is legal, yes

    • Robinson Tilapia

      I’d watch a Robbie reality show.

      I’d be downright fanatical for a Robbie AND Melky “buddies” reality show.

      They can film those in NYC as well, though.

    • Bo Knows

      There is but sadly she’s the exact opposite of her siblings. Smart, pretty, ambitious, non-drama and not a complete whore (both media wise, and romance wise) ….also she’s like 18, so she’s not old either

  • JJ

    Weak. News came out days ago

    • I’m One

      Yeah, your blog is so much more up to date.

      ::rolls eyes::

      • Robinson Tilapia

        JJ = Chad Jennings

        • jjyank

          Clearly, there’s only room for one JJ in this town.

          • jsbrendog

            yeah, when does JJ Barea get here?

            oh…hey jjyank…didnt see you there….awwwwwkwaaaaaard

          • Robinson Tilapia

            About time you showed up. You may, or may not, have been called an “azz” below.

            • jjyank

              I saw. Very classy. I guess misspelling words on purpose is cool these days. Kids these days.

              • jsbrendog

                pfffffffft obviously you know nothing about beisbol

  • Peter R

    Beyonce is the national face of Pepsi. Beyonce is married to Jay-Z. Jay-Z is Cano’s agent. Coincidence? I think not!

  • Jim James

    β€œHe represents the kind of athlete who is in the moment has a great personality and connects with consumers,”

    Gee I wonder what advertising buzz words we should expect from this campaign.

    • dkidd

      that quote makes me want to weep

      can you imagine saying that with a straight face?

  • MannyGeee – Failed Starter

    Robbie’s the New Generation

    • jsbrendog

      generation next-er-est

  • Robinson Tilapia

    Matt Harvey will just have to settle for shilling for RC Cola.

    • SeventhAce

      I wonder whose going to be the face of Aztec Cola?

      • Robinson Tilapia

        Shelley Duncan for Jolt Cola.

  • dkidd

    who cares about this?

    seriously. i’m genuinely curious. if you care about this, can you explain why?

    • Robinson Tilapia

      Maybe he’ll start banging the T-Mobile girl.

      • dkidd

        blech

        too skinny!

        • Robinson Tilapia

          I love me some Carly.

        • I’m One

          I would not kick her out of bed!! Definitely my type.

          • Vincent Vega

            You like ‘em skinny with hardly any female features?

            Yikes

            • BFDeal

              A million Internet dollars says you’ve never gotten close to a woman that hot.

        • Kabak’s Hat

          Seriously. 2/10, would not bang.

    • Who cares

      I don’t. Most of the people, like Tilapia, are a bunch of dumb azzs that know little or nothing about baseball. They could not explain why they care about the Cano deal, and it’s the same bunch of dumb azzs that think A-wrong is going to save the Yanees this year.

      Just look at the dumb comments. LOL!

      • Robinson Tilapia

        *looks at dumb comment*

      • trr

        People are just having a little fun with it, man.
        It’s how we roll here, no need for name calling

        • Robinson Tilapia

          Does “azz” count as a name?

          • trr

            I guess in his mind. I’m not trying to be the behaviour monitor, but a little civility is always nice

            • Robinson Tilapia

              I appreciate the Queen’s English spelling of “behavior.”

              • jsbrendog

                agreed.

                • trr

                  tut, tut, ’twas nothing

                  • jsbrendog

                    cheerio

          • Who cares

            In your case, yes. And all of you have done your share of name calling in these blogs. And I wrote :Just look at the dumb comments. Obviously you can’t read.

            • Robinson Tilapia

              I always appreciate someone pulling out an insult from song titles on the back cover of 2Pac’s “All Eyez on Me” back in ’97. California, no doubt about it…..in the city of LA…..in the city of good ol’ Watts….

              • Who cares

                Insult? I was paying you a compliment. Do you really want me to insult you?

                • jjyank

                  I’d say yes, but you’d probably just hurt yourself in the process.

            • jsbrendog

              Ladies and gentlemen, the internet!!

            • jjyank

              And obviously, you can’t spell.

      • jsbrendog

        I care about this Cano deal because

    • pat

      You don’t think our best player signing a huge endorsement deal is newsworthy?

    • I’m One

      Only because I can now go out of my way to look for these advertisements. And say “Yeah, I knew about them”. No other reason at all. And even what I stated is a stretch. Not sure I really care, just another trivial piece of information I can store away in my already overloaded brain.

      • Robinson Tilapia

        If Robbie Cano’s giant grin is suddenly going to pop out at me on a life-size billboard when I’m driving, I’d like some advance notice.

  • Brian in MA

    Hey i got an idea…lets have world class athletes pitch obesity inducing sugar water!!

    Side note, i went to a baseball game in NYC for the first time a couple weeks ago. At most places a “small” soda is like 24-32 ounces, and I usually split it with my wife. When I was at Citi field they only offered the measly 16 ounce cup. I had completely forgotten. THANKS NANNY BLOOMBERG.

  • dude

    If this were posted elsewhere there would be at least 25 “illuminati” comments by now