Nov
20

What Went Wrong: Attendance and Ratings

By

The 2013 season is over and now it’s time to review all aspects of the year that was, continuing today with two big signs fans are losing interest in the Yankees.

Where is everyone? (The Big Lead)

Where is everyone? (The Big Lead)

For the first time in five years and only the second time in 19 years, the Yankees missed the postseason in 2013. They didn’t just miss the postseason, they missed the postseason because so many of their best players either got hurt or underperformed. I’m not talking about minor injuries either — Derek Jeter, Alex Rodriguez, and Mark Teixeira combined for 76 games (44 by A-Rod) while Curtis Granderson missed over 100 himself. CC Sabathia had the worst season of his career and Andy Pettitte battled injury and ineffectiveness for a long stretch of time. The only star-caliber constants were Robinson Cano and Mariano Rivera.

As a result, fan interest was the lowest it’s been in years. Certainly the lowest since the new Yankee Stadium opened in 2009. I don’t think the Yankees do a very good job of cultivating fans with caravan events and stuff like that — get to the Stadium early and Chris Stewart might shake your hand at the gate! — and their in-game entertainment at the ballpark is older than half the roster. The Subway Race is still pretty cool but the YMCA and the Match Game and Cotton-Eyed Joey are all outdated. Dammit do I hate Cotton-Eyed Joey. The giveaways* are pretty lame as well.

* Special shout out to the Yankees for the awful Mariano Rivera Bobblehead Day experience as well. Yes I’m still bitter.

When the Yankees aren’t winning, it’s not all that fun to go to Yankee Stadium. It’s too expensive and the non-baseball stuff isn’t worth it. When the Yankees aren’t winning and half their star players are hurt or playing poorly, they’re barely worth your time. That lack of fan interest showed this season in more ways than one.

Attendance

Attendance across baseball was down slightly this season, an average of 333 fans per game*. That’s 1.08%. The Yankees, on the other hand, saw their average attendance drop 3,245 fans per game from 2012 to 2013, or 7.4%. It would have dropped even more if not for the Mariano Rivera retirement tour boost in September — three of their four highest attended non-Opening Day games were in late September. Attendance has dropped 5,429 fans per game since the first season of the new Stadium back in 2009, or 11.8%. Obviously the team’s attendance has trended downward quite a bit the last three years, especially relative to the league average. I don’t think you needed the above graph to see that.

* Attendance data courtesy of Baseball Reference.

Ratings
Unfortunately, information on network ratings is hard to find, or at least I don’t know where to look. According to Joel Sherman, the YES Network saw ratings fall a whopping 33% this past season. Neil Best said it was roughly 39% back in late-May, so Sherman’s number passes the sniff test. The network’s highest rated game of the season was Alex Rodriguez’s return and I’m sure there was a boost for the Rivera/Pettitte retirement tour in September as well. The exact percentage of the decline really isn’t important. We know there was a significant decline in ratings in 2013 and that’s all that matters. If the numbers reported by Sherman and Best are true, that’s staggering.

* * *

So, clearly attendance and ratings were a problem this year, and they are one representation of fan interest. If people aren’t interested in the team, they won’t watch and they sure as hell won’t spend a boatload of money to attend a game. Thankfully I’m not the one who has the figure out the solution to this problem, that’s on the Yankees. The declining attendance and ratings is the result of many, many things I’m sure. Ticket prices and the economy, fan apathy, lack of star players in 2013, ownership talking about slashing payroll at every opportunity,  a team that isn’t all that exciting on the field … all of that and more is playing a part here. It’s a problem and, based on all the talk this winter, the club seems to think adding several big name players will be the way to fix it. Maybe it’ll work. They have to hope it will.

Categories : Yankee Stadium
  • Darren

    What Went Wrong: The new Stadium is a soulless shitbox.

    • Slu

      So much this. Also, this just in, people come when you win. The MAIN product is baseball. All the other stuff is nice, but when you win people come no matter what. But this doesn’t change that fact that the secondary product does kinda suck.

    • anon_coward

      i actually like Citi Field better than the new yankee stadium

      • Mike HC

        Same.

      • Robinson Tilapia

        But could you imagine the Yankees playing there? I sort of can’t.

        I very much like Citifield as a structure for sure. I also think YS3 could made into a much better and more fitting place for the Yankees.

  • Robinson Tilapia

    With these “Attendance” and “Ratings” guys, I guess there’s 42 guys on the 40 man. What position do they play anyway? Did we grab them from the Mexican league or something?

    • Deep Thoughts

      If you can’t afford the best players, then go for the *most* players.

      • Havok9120

        The true purpose of that second GCL team is finally revealed!

    • Poconos Adam

      Gotta love it. Yesterday you said attendance doesn’t matter — today your fav blog runs an article on it.

      The Yankees strength comes from money — money comes from attendance and ratings — so you keep worrying about the 40 man roster and forget the money machine and soon the years of 1.7 million will return.

      It ALL matters. Trust me, the baseball purists in Montreal stopped debating the strength of their 40 man roster quite some time ago.

      • Robinson Tilapia

        When did I say it doesn’t matter? What I said what that it doesn’t concern me much. I don’t get paid to run the New York Yankees. I can choose to write about whatever the hell I want to write about.

        How was the morning “shift” at the lodge today?

        • Jim Is A (Bored) Peckerhead

          No, RT, you parrot everything your “fav blog” says, so obviously you were logically inconsistent. No one is allowed to have different opinions than those on your “fav blog”.

          • Robinson Tilapia

            Except when I don’t agree with Mike, like on the very next post.

            • Mike HC

              Recently you have been Axisa’s biggest critic. That is until that brand new, never been seen before poster “Mac” showed up a few weeks ago and took the crown.

              The pollyanna insults are lightweight. You defend the team a bit more than others here, so you are gonna get some flack.

              • Robinson Tilapia

                People confuse the fact that I try to remain curious and neutral about things for which there could be multiple outcomes in my comments. If I were to just stick to opinion, it’d be butting heads all the time, although I think the folks who throw “Pollyanna” out would be quite surprised. I let opinions seep through pretty often.

                Mac’s been around, on and off, for a while now. I appreciate what him, OhioYanks, and Ted are/were trying to do, but they need to pick their audience. A lot of wasted effort arguing with folks who aren’t going to give the same level of argument back, I think.

        • Poconos Adam

          Yesterday…

          Robinson Tilapia says:
          November 20, 2013 at 10:32 am

          “The stands” really don’t matter to me when having these discussions.

          —————————————-

          Baseball is a business — business is about money — fans in seats generates money — money pays players…..you’re welcome to ignore it, but then you’re talking about fantasy baseball. Real baseball is about money.

          Hey — of course you can write whatever you want — it’s just mind boggling that you and your pals here attack every contrary opinion in sight and infer all sorts of things from one line comments — but if anyone fires back, or discusses what you’ve actually written….you whine, say you’re being misquoted, get very touchy, etc.

          Keep the lodge jokes coming — they’re pretty good. Of course I don’t work there, or live within 50 miles of there, but whatever….

          End of discourse (from this end) — I’m sure both of us have better things to do.

          • Havok9120

            It’s amazing how able you are to take someone’s point, miss it completely, and construct an argument that doesn’t work well against either what you think he said or what he actually said.

            Plus personal attacks.

            • Poconos Adam

              Let RT and I whack each other around — it’s our little spat.

              • Jim Is A (Bored) Peckerhead

                Public forum, anyone can join in.

              • Robinson Tilapia

                Just to clarify, this isn’t a “spat.” This is me stepping on dog shit and trying to get it out, only there’s that rotten little nugget stuck in between a crease.

                You mess-a wit me, you mess-a wit dee ROVP.

          • Robinson Tilapia

            Great that you chose to repeat my quote from yesterday, which says exactly what I said above.

            Money seeps into every conversation on here. That I choose to not put attendance front and….ah, just go fuck yourself.

            O:S

          • Pat D

            Are you seriously that dense? He said the attendance doesn’t matter to him, not that the attendance doesn’t matter to the franchise.

            Then you try to use his own words against him, and his own words reveal……EXACTLY WHAT HE SAID! That the attendance doesn’t matter to him.

            As far as a spat goes, this isn’t a competition. You’re wearing a truck driver’s hat, in blue jeans and a funky t-shirt. He’s wearing alligator shoes and Rolex watches, decked out in Armani.

            • Robinson Tilapia

              If I’m ever wearing any of that, just fucking shoot me.

            • Poconos Adam

              Too funny. You guys are a hoot.

              I think this is how National Socialism started….

              Patty: really? That’s good stuff.

              I’m betting the Rolex is a fake personally.

              • Pat D

                Oh, for the love of……

                You’re not worth it. Equating opinions on a baseball blog with Nazism? You need therapy.

              • Poconos Adam

                Yeah Patty…I was really serious about the Nazi thing….

                Don’t worry, I’ll eventually learn to goose-step with the rest of you stooges.

  • Captain Turbo

    Build a winning team and all your attendance problems will be solved.

    • Havok9120

      Given the drop in 2009, that does not appear to be the case.

      • RetroRob

        New Yankee Stadium (2009 version) has a smaller seating capacity than old Yankee Stadium (2008 version). The Yankees sacrificed extra seats for luxury suites, which are more profitable.

        In other words, the Yankees could pack the current stadium to 100% capacity and will never approach 2008 numbers. That is a record that will stand forever unless they reconstruct the seating capacity. Over the course of a full season, there is more than a 500,000 seat reduction compared to the prior stadium. That is the reason for the decline in 2009. The recent decline, however is based on the on-field product.

        • I’m One

          However, what we don’t know by looking only at quantity (attendance figures) is how profitable the new stadium is. It’s possible that even with lower attendance, the Yankees are making as much or more money from fan attendance at the stadium. That can’t be said about viewship. More people watching the games on YES directly translates into higher advertising revenue.

          I agree about the on-field product driving all of this. Who are the current/future stars the “average” fan is following? With CC having an off year, it all fell on Cano. While he’s a terrific player, he’s not really an exciting player (at least the average fan probably doesn’t think so; lack of hustle, too smooth, etc.).

          While a winning product will help, star players are needed. Young star players, such as Tanaka if he becomes a #2 or #1 would be the type they should be targeting.

  • Kevin G.

    Wait, why did attendance drop so dramatically in 2009? I know the new stadium hold less, but it can still fill up to 50k I believe? And wouldn’t you expect sellouts everyday with the new stadium and the best team in the league?

    • Need Pitching & Hitting

      Not with too many overpriced seats combined with a bad economy.

    • Dalek Jeter

      As NPH (ha, just noticed that) pointed out 1. The Economy was even deeper in the tank than it is now, 2. Seats were(and remain) ludicrously over priced, 3. The stadium, while aesthetically beautiful…is lacking. Food is sparse and overpriced as well. For the price of a single ticket at YSIII I could most likely get 2 tickets of equal quality, Shake Shack burgers, and some beers across town at Citi. All that plus missing the playoffs in 2008 probably created the perfect storm to lower ticket sales.

      • RetroRob

        There’s an element missing here.

        As I noted above, the new Stadium sits over 500,000 less people over 81 games. Now even the 2008 Stadium wasn’t sold out every night, but it was close. Regardless, even if the new Stadium sold out every game (and that wasn’t going to happen either), there was going to be a minimum 350-400K drop in attendance from 2008 to 2009.

        The last couple years of Yankee Stadium, and especially the last year, were artificially spiked because it was the final year of the old Stadium.

        Not much mystery for the drop.

        • Robinson Tilapia

          He’s right, though. It really is too expensive for even someone with the means to go to several games a year to really dive in and do 10-15 games a season, even when the economy is on the upturn. I don’t get too upset over it because, in the end, it’s a larger reflection of what the city the team plays in is becoming, and that’s a rich man’s town.

          • Bill DiBlasio

            Patience,

          • anon_coward

            yanks do a lot of corporate discounting as well as middle of the week discounts. i paid $90 or so for two tickets in section 230 or so back in june
            the weekend games are too expensive to go to once you bring the kids.

            and in the summer its too hot to sit and bake in the sun. a lot better to watch it at home on TV

      • Robinson Tilapia

        You also get to learn about the history of the Brooklyn Dodgers and get a handy every half inning from Seaver.

      • Robinson Tilapia

        Also, while it has it’s faults as well, no NYC venue got food selection right on the nose more than the Barclays Center did.

        • Mike HC

          I haven’t been to Barclays yet (heard it was great from just about everyone), but the new MSG has great food selection now too. Also a great atmosphere in the concourses in general.

          • Robinson Tilapia

            Citifield is just as corporate as YS3, but they were smart enough to put most of the food in the hands of Danny Meyer, who is one of the most prominent NYC restauranteurs around. Yeah, there’s Shake Shacks all over the place now, but it’s an NYC business through and through.

            Barclays really does quite the amazing job of going a step further and actually giving an impressive Brooklyn experience. Almost all the concessions are local brands and offshoots of smaller restaurants and brands. Even on the other end, Elbow Room, the mac and cheese place which started at the arena, just opened a separate take-out counter a few blocks away for locals. Good stuff. The drawback is prices, of course. There’s an offshoot of the legendary L&B Spumoni Gardens inside the arena, but a slice of sicilian pizza is going to cost you about double than if you just wait and drive to Gravesend on a weekend.

            I rarely go to MSG other than concerts. I should take a closer look next time I’m there.

      • botz

        I don’t even find the new stadium aesthetically pleasing. All the exposed piping and wiring are really ugly. As well as all of the bright video advertisements along each level of the field which make my eyes hurt after an hour or two.

  • blow

    What went wrong – Fierlding a team of scraps.

  • TWTR

    Dynamic young offense sells, imo.

    • The Big City of Dreams

      Dynamic offenses sell period. If they had a couple of young exciting kids to pair with Cano, Jeter, Tex, and even A-rod then it could get the fans interested.

      • TWTR

        True, and we know A-Rod tends to draw a crowd. ;)

        • The Big City of Dreams

          lol yes he does whether they are there to boo or cheer they will come :)

  • Yankeefan91

    Is it only me that gets annoyed looking at The New Yankee Stadium bleachers, it looks so plain its been bothering me for years its to gray needs more color out there like the old Yankee Stadium maybe they fix that in the future.

  • Nathan

    Put out a better product, Hal.

  • qwerty

    When you have two players as handsome as Arod and Jeter missing from the lineup you’re attendance is going to take a major dip.

  • qwerty

    Seriously, an empty stadium reminds me of the good old days. Nothing wrong here.

    • RetroRob

      True, that picture above reminds me of the old Stadium on a Tuesday night in the early 80s when the Minnesota Twins were in town!

      • qwerty

        Except the picture above was from opening day against the Red Sox! LOL.

  • Havok9120

    I have a hard time buying into “a winning team will sell” and similar arguments when the 2009-2012 teams were having issues similar to the 2013 team. There wasn’t a lot more winning those teams could have done. What’s more, those teams were largely doing their winning in the most exciting way: stars, scoring, and homers.

  • Robinson Tilapia

    Didn’t they get rid of Cotton Eyed Joe several seasons ago? I don’t even recall ever seeing it at YS3.

    • http://www.riveraveblues.com Mike Axisa

      They stopped playing it regularly when the new Stadium opened, but it still shows up once in a while. Saw it at least once this year for sure because I remember the guy sitting next to me saying how much he hated it.

      • Robinson Tilapia

        Oh wow. Had no idea.

  • Baked McBride

    Randy Levine spent over $100k on consultants to figure out why fans won’t spend five grand on box seats to see the DP combo of Cruz to Nix to Overbay

    • Poconos Adam

      Isn’t that the truth….

    • I’m One

      Well, if it was Penelope Cruz involved in that DP combo … Oh wait, you’re speaking about baseball.

      • Nathan

        I’m sure Jeter has already explored that possibility.

    • Jim Is A (Bored) Peckerhead

      Because he thought they’d be the guys out there every day in 2013.

      Not Jeter, Tex or A-rod. Nope.

      • Steve

        If he thought Jeter and ARod coming off of major injuries that the team knew about in October and December respectively were going to be out there every day, we have bigger fucking problems.

        • Jim Is A (Bored) Peckerhead

          u mad, bro?

          What reasonably starting SS or 3B is going to come to NY given even a 35% chance that they play 1 out of every 3 games behind Arod or Jeter?

          This is the list:

          • Steve

            And that’s miles different than the first asinine statement you wrote. Had you written this the first time instead of your stupid point about expecting ARod and Jeter to be out there every day, I wouldn’t have said anything.

            • Jim Is A (Bored) Peckerhead

              You apparently aren’t very good at making simple jumps in logic.

              • Steve

                Yes, please break it down for me. First statement “Levine spent money on consultants to figure out fans won’t watch Cruz, Overbay, Nunez.”

                Your absurd statement about him expecting Jeter and ARod out there.

                I respond by pointing out that those guys were already injured and that if he expected them to be out there every day, he’s an idiot.

                You respond to some made up point by pointing out that no starting caliber players were available. So we know that ARod and Jeter weren’t going to be out there. And you pointed out, out of left field, that there were no good replacements available. So we’re back to the original point.

                So please, vaunted regular, explain the leap in logic I was supposed to have made from this conversation?

  • Baked McBride

    Yanks should allow different local amateur comedians to give a 60 second standup routine on the big board after every fifth inning

  • nsalem

    I think it stopped being played on a gegular basis after 2007.

  • Mike HC

    Nice write up. Unfortunately the substance was kind of depressing, but well done nonetheless.

  • Jimmy

    A major problem they have is that the experience at YSIII for the schlubs up in the grandstands is not as good as it was in YSII. The old stadium had the history, the tunnels leading to the seats, all of the nostalgia. They were also about 75-100′ closer to the field and on average cheaper. The FO built this stadium almost as if the regular fans were a secondary/tertiary thought. That monstrosity restaurant jutting out into the bleachers and obstructing the view tells it all. This won’t prevent them from selling out when the team does well but it does make people less likely to pay top dollar to go see a mediocre team when they don’t play well.

    • monkeypants

      Yes!

      I don’t like the new stadium despite the perdy frieze, and made the decision a couple years ago not to waste my time and money going there. I don’t care about “non-baseball entertainment” one bit. Get rid of all of it. Frankly, I was already tired in the old stadium of the sonic assault, which (from my experience at the new park) has only been ramped up. I don’t care about the overpriced food choices. I was basically happy with a hot dog and some peanuts. And God yes, the mere sight of that hideous, Rogers Centre/SkyDome knock-off restaurant infuriates me. Forget it, I’ll watch from home.

    • Robinson Tilapia

      I can’t stand the 400 level at YS3. It’s a complete energy suck. I’m usually out of those seats, and just standing behind the 100 level in the concourse, by the third inning every time I wind up up there.

      I also do think the fans sitting up there are partially to blame, though.

  • losealot101

    they priced out the people that might actually come to watch the onfield product, so who cares what kind of team they field. as long as they provide lots of meaningless entertainment and distractions, the attendance issues should work themselves out. i hear they’re adding more luxury seats for 2014, so that’s great! maybe they should take out some bleacher seats and replace them with a high-end spa to bring in the ladies.

  • WFAN Caller

    It’s weird that people don’t want to go and enjoy the beautiful sights of the South Bronx on a Tuesday night when the legendary David Huff is on the bump and Yankees blue chipper David Adams is at the hot corner (did you know he was ALMOST traded as part of the deal for Cliff Lee????).

    I personally love the smell of hot garbage and piss, as it goes perfectly with the overall “dangerous” vibe the Yankees have cultivated around the stadium. Linger too long outside Fenway Park and you might end up having a few cold ones and some laughs. Linger too long outside of YSIII and you might end up at New York Presbyterian with a lacerated kidney.

  • Baseball Guy

    I have been a fan since 1977 and a season ticket holder since 2005 (Upper Deck, behind home plate). No longer. I won’t renew for 2014.

    It comes down to the fact that the new YS does not have the “feel” of YS II. It was always magical to go to the old Stadium. Going to the new stadium, while exciting at first, has lost that appeal. The ONLY thing to see in the New Stadium is the action on the field…BUT..

    The ownership has made clear, for the last several years, they they are more interested in their $189 mandate than putting the best possible team on the field.

    When the Yankees “mission statement” was WIN, I was happy to pay my fair share.

    Now the Yankees “mission statement” is SAVE MONEY, I feel, if the Yankees wish to save their money, then so should I.

    (And I’m not saying they don’t spend money – which is the argument to the SAVE MONEY theme, people say, “They still have a huge payroll…” Yes, true. But that is because they have made poor choices with contracts – and those big contracts have precluded them from getting other players of caliber or retaining some of the good players they have. That never used to be the case…)

    • Robinson Tilapia

      “When the Yankees “mission statement” was WIN, I was happy to pay my fair share.”

      So, being that you were a fan since ’77, it didn’t take very long for the team to stop doing all that winning stuff that’s not getting you to the stadium now. Took them eighteen years, as a matter of fact. I was there too.

      • Baseball Guy

        I was nine years old in 1977. I couldn’t afford Season Tickets.

        ***

        To clarify – Yes, all Yankee fans suffered through the 1980′s and early 1990′s. BUT, even then, winter was exciting because the effort, the desire, seemed to be, “Let’s get the best players.”

        I remember Thanksgiving 1987 when the Daily News headline read JACKPOT!!! as the Yankees landed Jack Clark.

        The deals didn’t all work out. In fact, for a long time, many of them didn’t… but there was a true desire to field the best team and to bring the best players to the Yankees.

        Once that philosophy was joined with the smart baseball decisions of Gene Michael (and others), a championship dynasty was born that continued until the last few years.

        Until the last few years, I never heard the Yankee organization say statements about a financial bottom line (or, if they did, they immediately broke that when a Mark Tiexiera or CC Sabathia was available).

        The last few years, the Yankees have not been IN on most players – even the international free agents – and have made decisions (Russell Martin) not based on how that player might help them win, but more on how much that player will cost.

        They have made it VERY clear they care more about the budget than a winning team.

        For most of my life, the Hot Stove league was just as fun as the regular season. “Which stars are the Yankees getting?”

        The last few winters, the question has been , “What spare parts can the Yankees grab?”

        Again, in the 1980′s this philosophy didn’t work. I’m not saying they should get every star nor pay Robinson Cano 300 million dollars. BUT, they should portray through their actions and statements that WINNING is the priority…that putting a great team on the field is a priority.

        They have not said that for years. And with a stadium that lacks the intimacy and vive of the Old Stadium (at least from the Upper Deck)…that is why I am not attending as many games as I had in the past and why I am not renewing my Season Tickets.

        • Pat D

          The Yankees didn’t sign Jack Clark until January of 1988.

        • Jim Is A (Bored) Peckerhead

          We won the world series in 2009.

          • Jim Is A (Bored) Peckerhead

            And we made the playoffs in 2010, 2011, and 2012.

            Ownership failed at not caring about winning, I guess.

        • Robinson Tilapia

          “To clarify – Yes, all Yankee fans suffered through the 1980?s and early 1990?s. BUT, even then, winter was’Let’s get the best players.’”

          I spent the majority of the 1980′s looking at young players on the Yankees and wondering what .500 pitcher they were going to be traded for. Doug Drabek? Buh-bye. Bob Tewksbury? Said my goodbyes the moment I met him.

          You’re six year older than me. Maybe that has something to do with it. Other than the Henderson trade, there was no point in the 80′s where I had that “jackpot” moment. It was quite the opposite, watching Righetti leave, Guidry get hurt, witnessing the relationship between the boss and Winfield, watching the boss think career .500 pitchers would become aces once they got here, etc. This may be why we likes Mattingly so much. He was always above the fray.

          I prefer this over the 80′s. By a longshot.

        • Slu

          Good post. I agree with your opinion and the fact that you are voting with your dollars. Too bad Tilapia already told you the “facts” and what the correct opinion should be. He is always right you know.

          • Slu

            That was perfect.

          • Robinson Tilapia

            So that was your experience of the 80′s? You sat there in excitement because you knew Joe Niekro would be underneath the Christmas tree?

            Tell me, other than Dave Winfield, who the Yankees brought in as an FA during the 80′s that excited you. Go.

            I’m not always right. I’m damn right here.

            • Baseball Guy

              Robinson,

              I don’t post a lot because I don’t have the time, but I figured I’d respond one last time.

              You are not “damn right.” In fact you are wrong.

              The Yankees won more games in the 1980′s than any other baseball team. For a kid growing up from elementary school through the college years, the team was fun to watch…at least until the late 1980′s. But through 1987, and maybe 1988, the fans always always had hope that they would be in it.

              And they usually were close.

              But, what you misunderstood about my post was not the results, but the desire from the Yankees to try to build a winner. They might not have signed every big name guy, but they were seemingly in on everyone. And that was exciting. When they’d land a player like Jack Clark, coming off a HUGE year for the Cardinals, that was exciting. Every year, the Yankees seemed to have a new BIG NAME player that brought hope. The chase, the “Will be get _____?” was exciting. Even when they didn’t get the players, it was exciting.

              In recent years, I am thrilled the Yankees keep winning, but it seems until this year, the last few years they were winning in spite of themselves…actually this has been true since they stopped spending after 2009.

              In short, the feeling I had as a Yankee fan, the feeling I had, not your feeling, my feeling, was that the Yankees franchise wanted to do whatever they could to field a winner. I found that exciting.

              The last few years, they have not operated in that fashion. They have said “The budget is more important” or “We will win as best as we can while keeping our spending down to stay within a cap that is coming…”

              The Yankees have said that about their team. That is their new philosophy. They have not been “in” on anyone the last few years. Every major international sensation has NOT gone to the Yankees. They have said publicly that almost every big name player is NOT on their radar.

              They have said, “Our money matters to us.”

              I am saying the same thing to them. “My money matters to me.”

              The post was on why attendance is down. I shared why my attendance went down.

  • ClayDavis

    The Yankees are a global brand so it doesn’t surprise me they decided to incorporate the Hard Rock Cafe and Ruby Tuesdays (or whatever the hamburger place is). But as has been mentioned, it really annoys me that there is real no local NY flavor (please don’t say that Brother Jimmys is some sort of NY institution). I wish they had more Arthur Avenue type places and pour some Bronx Brewery beers. At least pretend you like to embrace the locals.

    It would never happen, but god would I love for them to tear down that stupid moat. The thing is literally a wall that divides the Average Joe from the upper class. My company has seats in the area and I’ve sat there. Just felt like an a-hole the entire time.

    • Robinson Tilapia

      Ruby Tuesdays isn’t the worst mall chain I’ve ever been at. It’s Johnny Rockets, though, and I’d rather eat a hockey puck.

      YS2 and, for a year, YS3 had Mike’s of Arthur Ave. with a booth on the first level. They left YS3 after 2009. Really good stuff. Parm is there now, but only really selling meatball subs. Just not the same.

      There actually IS a Bronx Brewery now. Haven’t had the Pale Ale yet but, yes, that should be all over YS3. I’d settle for Sixpoint. No reason Brooklyn Brewery can’t support both stadiums.

  • ClayDavis

    I also wish the would treat sitting in the bleachers like a PG-13 movie. Make younger kids be accompanied by adults. Perhaps I’m crass but the bleachers at old Yankee Stadium used to crack me up. The off color chants and the behavior in general was really entertaining. Now if someone yells “You Suck” to a Red Sox player, a security person is in their face a minute later.

    • Robinson Tilapia

      Totally agree. I think we’ve all grown past some stuff, but it’s definitely gone a bit too far in the other direction.

  • Bobby

    What bothers me isn’t just the lack of total attendance, it’s the lack of density in the seats. I hate looking at a bunch of empty seats filled in by a person here and there that scream “this place is boring and quiet, it’s not worth it to come here and spend your money.”

  • toad

    Gee. It’s almost as if attendance and ratings are related to having an exciting, winning team.

    This is what bothers me most about management and their budget obsession. I think it’s stupid. The way to make money with the Yankees is to win games. An incremental win is probably worth more to the Yankees than to any other team besides the Dodgers and Mets, just because of the market size. The “secret” is drawing interest from marginal fans, and you do that by winning, and having an interesting player or two.

    So spend some money and make more. Jake Ruppert understood that. So did George. When you have a huge market to draw on you make money by turning out a product people want, not by pinching pennies.

  • http://stevearts.com SteveH

    Grew up in Jersey. Have attended many many Yankee games over my 54 years of being a Pinstripe fan. Been living in LA for the last 20 years or so. Still attend 2 Yankee games a year on trips in the spring/summer to the city. Costs me about $225 per ticket to sit in a decent section in the second deck. Lets compare that with Dodger Stadium which draws close to 4 million fans per year… I get to sit right behind the plate in the second row (not the Dugout Club), for $90!!! Sorry New Yorkers but as they say “the rents too damn high!”. Oh, and love from the left coast – Go Yanks!

    • qwerty

      You’re talking about the dodgers, this is the yankees. If you want to get a closer view of jason nix, lyle overbay or chris stewart on the field you’re going to pay extra, that’s just how it is.

  • Legend of 23

    Didn’t Levine blame Stub Hub for the attendance drop?