The rivalry between the Boston Red Sox and New York Yankees is one of the best in sports. Even though the Red Sox and Yankees both missed the playoffs in 2014, the archrivals are sure to draw huge crowds when they face each other for the first time this season on April 10-12 at Yankee Stadium in the Bronx. Fans wanting to score tickets for those games might think their best bet is the secondary market, but they should think again.
Many of the tickets for those three games currently available for purchase directly from the Yankees ticket office are considerably less expensive than the same or comparable seats on the secondary market. This seems unusual as fans often believe tickets cost less on the secondary market, where ticket buyers and season ticket holders try to resell their tickets, than on the primary market.
While fans have been trained to target resellers first to get the best deal on tickets, Yankees fans who want to see their team play the Red Sox in the first homestand of the year should reconsider.
For example, at the time of this writing, Field Level seats (Section 130, Row 21) for the opener of the three-game Yankees vs. Red Sox series are available for $100 apiece directly from the Yankees box office. Meanwhile, a Field Level seat for the same game on the secondary market is currently listed at $118 for comparable seats.
200-Level seats (Section 234, Row 2) for the same game can be purchased from the team for $55. Tickets are listed for 55% more ($85) from ticket resellers in Rows 1 and 2.
Fans wanting to sit in the Terrace Level (Section 333, Row 7) would be looking at a price of $32 per ticket from the Yankees. The secondary market has prices at $32 on the low end, but most are $40 and up.
Finally, seats in the Grandstand Level (Section 431B, Row 1) offered by resellers are going for $35, which is more than 50% more for the the same tickets being offered by the team ($22). Similar deals are available for the Saturday Yankees-Red Sox game as well.
The difference in price between the primary and secondary markets does not only apply to the upcoming games the Yankees will play against the Red Sox. These deals are consistently available throughout the Yankees home schedule in April and May.
Derek Jeter has retired and the Yankees missed the postseason the last two years, a rarity for them. Similarly, the Red Sox are without an ace pitcher and they are coming off a last-place finish in 2014. Still, fans can expect big crowds when these two teams meet in the Bronx in April. For those wanting to be among them, then buying tickets directly from the Yankees is the way to go.