TiqIQ: Tickets Still Available for Old-Timers’ Day This Sunday

The Yankees will celebrate the 70th anniversary of Old-Timers’ Day at the Stadium on Sunday, bringing together many of the franchise’s most established players for a pre-game ceremony. While Hall of Famers Reggie Jackson, Whitey Ford, Goose Gossage, Rickey Henderson and Joe Torre highlight the bill, more than three dozen other greats and close family members will also take part in the festivities.

With the Detroit Tigers in town for a three-game weekend series, Sunday will be one of the most anticipated days of the year in the Bronx, and those making plans to go can still find Yankees tickets for Old-Timers’ Day on the primary market.

Outfield bleacher seats are the cheapest tickets still available when searching Ticketmaster. Fans looking to observe the festivities from afar can find outfield bleachers tickets starting at just $17 each. If hoping to take in the action from a bit closer to home plate, upper level seating on the first and third base lines can be found from $22 per ticket.

Making their first Old-Timers’ Day appearances this year include 1996 World Series MVP and former closer John Wetteland as well as fellow teammate Mariano Duncan. Bubba Crosby and Eddie Robinson, who is perhaps best known as the Yankees’ initial starting center fielder before they traded for Johnny Damon, will also be making their debut on Sunday.

The turn of the century dynasty team will also be well-represented this weekend. Paul O’ Neill, Bernie Williams, David Cone, Ramiro Mendoza, Jeff Nelson and Homer Bush will all be on hand, each responsible in their own right for bringing four World Series to the Bronx  between 1996 and 2000.

Honoring several late Yankees and their impact within the organization, the widows of Billy Martin, Catfish Hunter, Elston Howard and Thurman Munson will be in attendance. Last year’s ceremony honored former player Willie Randolph’s accomplishments in pinstripes, culminating with his plaque bearing in Monument Park. Mel Stottlemyre,  who pitched for 11 seasons with the Yankees and went on to serve as pitching coach of the team for another 10 years, was also recognized in 2015.

Gates will open at 10 a.m. and the ceremony is expected to begin at 11:30 a.m. First pitch between the Yankees and Tigers will commence at 2:05 p.m.

TiqIQ: As Struggles Continue, Yankees Will Roll Out Notable Promotional Schedule in June

The summer is nearly here, and for the first time in recent memory, the Yankees are clinging to relevancy in the AL East. Despite a strong May for the struggling Bombers, who went 18-13 and led an eight-game winning streak through the later weeks of the month, offensive and pitching woes have stunted any climb out of the bottom half of the division. The Yankees own the fourth-worst batting average in the league (.231) and a middling team ERA (4.15), two factors that have directly influenced their sub-.500 record through the first 52 games of 2016.

The on-field production has come at a frustrating pace, but there is reason to believe June will be a bounce-back month for the Pinstripes. The Yankees will play 19 games against teams currently below the .500 mark, including seven meetings with the league-worst Minnesota Twins. The Detroit Tigers, Los Angeles Angels of Anaheim and Colorado Rockies are also on the ledger, setting the pace for a memorable stretch that may catapult them back into contention as the calendar flips to July.

For those interested in attending an upcoming game at Yankee Stadium, the team’s June schedule at home will include a number of marquee fan promotions. Yankees tickets in June will be in considerable demand for the 70th Annual Old-Timers’ Day, Mickey Mantle Triple Crown Bobblehead Night, Brian McCann Figurine Night and, perhaps the most simple-yet-effective promotion, Cap Night on June 29.

Old-Timers’ Day will occur on Sunday, June 12, when the Yankees host the Tigers for a weekend matinee game. Headlined by former Yankee greats and Hall of Famers Whitey Ford, Rich “Goose” Gossage, Rickey Henderson, Reggie Jackson and Joe Torre, Old-Timers’ Day will likely be the hottest ticket in the Bronx this month. However, fans won’t have to break the bank to attend, as Yankees tickets on Ticketmaster start from just $17 in the outfield bleachers. If looking for a legitimate seat in the Stadium, upper-level seating can be found from $21 per ticket.

Stadium giveaways are always a big commodity, and the Yankees are packing a punch later this month. The team will honor the late Mickey Mantle’s 1956 Triple Crown season with a celebratory bobblehead on Friday, June 24 against the Twins. The first 18,000 guests in attendance will receive the collectible, which fittingly portrays Mantle with a crown and bats in arms. Tickets for the game also start at $17 in the outfield bleachers.

It hasn’t been the smoothest transition into pinstripes for catcher Brian McCann, who posted a .232 batting average in each of his first two seasons as a Yankee in 2014 and 2015. The 32-year-old’s production at the plate has dropped off further this season, though fans will pack the Stadium for his Figurine Day on Sunday, June 26 against the Twins. The first 18,000 guests will receive the action-posed figurine that expresses McCann in a throwing motion with catcher’s gear on. Like the previous two giveaways earlier in the month, tickets can be found starting from $17 on the primary market.

Cap Day will be the final giveaway at Yankee Stadium on Wednesday, June 29 against the Texas Rangers. Presented by Pepsi, the Yankees hat will be handed out to the first 18,000 fans in attendance. $17 tickets are still available while outfield seating starts from $21.

The Yankees will need a big month if they hope to hang onto their postseason hopes. They currently sit 7 ½ games behind the first-place Boston Red Sox, who show no signs of slowing as the summer approaches. For that to happen however, the bats will need to awaken to support a staff that has had brief flashes of greatness over the first two months. With a favorable schedule on the docket for June, expect the Bombers to return to form and quickly close the cellar door on their way up the standings.

TiqIQ: Yankees Host First-Place White Sox This Weekend, Tickets Start From Just $17 on Primary Market

The Yankees have been the latest beneficiaries of the Royals’ supposed World Series hangover, taking the first two games in a four-game stint at the Stadium this week. While the starting pitching has been less-than stellar in the series, emphasized by Masahiro Tanaka and Michael Pineda’s respective six-earned-run outings, the bats have woken up to give the Bombers an edge over the defending champions.

With a series win over the Royals on the horizon, they’ll need to keep the offense alive as they welcome the red-hot White Sox to the Bronx this weekend. It will be a telling series for the Yankees, who continue to climb the stairs out of the basement of the A.L. East. Navigating around the pitching tandem of Chris Sale and Jose Quintana will be no easy task, but with momentum slowly building, there is hope that the wins will continue to come this weekend.

And for fans heading out to the ballpark this weekend, relatively inexpensive Yankees tickets on Ticketmaster will keep the wallet fluffed to provide extra sitting support at the game. The opening game of the series on Friday night will feature the struggling Luis Severino against Chris Sale, and tickets start from just $17 in the outfield bleachers. Sale has recorded seven wins over his first seven starts of the season and owns a 1.79 ERA. Severino has posted polar opposite numbers; he sits at 0-5 with a 6.12 ERA.

Ivan Nova gets the nod for the Yankees on Saturday against the streaking Quintana, who has won in each of his previous four starts. The matinee game will also feature outfield bleacher tickets starting from $17 while upper deck outfield seats can be found from $21. Nova enters Saturday’s game at 1-1 on the season and gave up just one run in 4.2 innings in his last start against the Royals on Monday.

Sunday afternoon’s finale will see Tanaka take the mound against the White Sox’s Miguel Gonzalez. Tickets are still available in the outfield bleachers for $17 with upper echelon seating starting from $21. Tanaka looks to recover after being tossed around by the Royals on Tuesday, where he allowed three home runs and six runs in seven innings. He sits at just 1-0 with a 3.11 ERA on the season. Gonzalez makes his third start for the White Sox and is in search of his first win of the season.

Should the Yankees continue their hot-hitting ways, their weekend series with the White Sox will be the latest checkmark in their quest to flee from the divisional cellar. The true test will be getting to Sale and Quintana, however, as the two aces have produced All-Star-caliber results through the first month of the season.

TiqIQ: Fresh Off Series Sweep, Yankees Look to Avoid Brooms Against Red Sox Again This Weekend

The downward spiral continued for the New York Yankees on Tuesday, as they dropped their sixth straight game, and will crawl to the end of a nine-game road stint in Baltimore on Thursday. The Bombers will return to the Bronx for a ten-game stretch of their own beginning this Friday, hoping to jump start the homestand with a big weekend against the red-hot Boston Red Sox.

Sure, there are more desirable teams the Yankees would rather face given their sluggish start, but the basement dwellers have a chance to right the ship with a good showing at the Stadium this weekend. And for fans who remain optimistic about the team’s early-season woes, plenty of deals still exist for Yankees tickets for this weekend’s series.

The Red Sox make the first of three trips to Yankee Stadium this season looking to regain the divisional lead in the AL East. They did so last week after sweeping the Yankees at Fenway Park, where they decimated Yankees pitching and scored 20 runs during the three-game series. Friday night’s series opener will see Michael Pineda start for the Yankees against Red Sox pitcher Rick Porcello. While the bleacher sections are sold out, upper deck seating starts from just $21.

On Saturday, Nathan Eovaldi will take the mound in search of his second win of the season against newly-signed Red Sox ace David Price. Price has been hit early and often this season but a formidable offense has allowed him to start the season 4-0 despite his 6.14 ERA. There is limited ticket inventory available for the matinee game, however, and the cheapest seats are listed from $53 in Section 231.

ESPN’s Baseball Tonight will broadcast the final game of the series on Sunday night. Luis Severino will be in search of his first win of the year after starting the season 0-4. The Braves will give the nod to Steven Wright, who sits at 2-3 and is coming off a loss against the Chicago White Sox. It will be the cheapest game of the series, with outfield bleacher seats starting from just $17.

While the Yankees have struggled to find any sense of balance through the first month of play, there is plenty of excitement surrounding Aroldis Chapman’s debut in pinstripes next week. Chapman is nearing the end of a 30-game suspension and will provide a boost to a bullpen that already features Dellin Betances and Andrew Miller. Miller has been sensational thus far, allowing just four hits in 10 innings of work. However, the Miller-Chapman tandem can only go as far the offense takes them, and the bats will need to wake up beginning this weekend if the Yankees hope to curb a streaking Red Sox team.

TiqIQ: Last-Place Yankees Bring Cold Bats Into May, But Plenty To Look Forward To At Yankee Stadium

If there are any signs of life in the Yankees clubhouse, Wednesday’s game against the Texas Rangers saw two of the team’s oldest players picking up the slack. CC Sabathia’s strong performance and a home run from Alex Rodriguez weren’t enough to give the Yankees a much-needed victory, however, and the Bombers continued their downward spiral in the cellar of the AL East.

While it is unfamiliar territory for the Yankees, who took their 2015 season into the Wild Card Game against the Houston Astros, there is hope that the aging group will return to playoff form sooner rather than later. They’ll aim to do so during the month of May, where 13 home games are on tap against the Boston Red Sox, Kansas City Royals, Chicago White Sox and Toronto Blue Jays. For fans looking to take in the action in the Bronx all month long, plenty of deals exist for Yankees tickets on the primary market.

The Red Sox will be in town for a three-game series between May 6 and 8. Their first of three visits to Yankee Stadium this season will be a must for any fan to attend as David Ortiz makes one of his final stops in the Bronx. Big Papi will certainly play a key role in the series, and bleacher seating starts from just $18 for all three games on Ticketmaster. The Red Sox have dreams of first place in mind, however, as they head to the Stadium in a proverbial headlock with the Baltimore Orioles atop the division.

Perhaps the most intriguing games in the Bronx this month will come between May 9 and 12, when the defending World Series champion Kansas City Royals head to Yankee Stadium for a four-game stint. It will be the first and final time the Royals travel to Yankee Stadium this season, with the teams meeting just once more in Kansas City in August. With four night games on the ledger, fans can find bleacher and grandstand seating starting from $18. Terrace and main seating across the four-game series range from $32 and $55. Tuesday’s game on May 10 is a MasterCard preferred pricing night with tickets starting at just $5 and discounted pricing in a variety of other sections throughout the ballpark.

While the Royals have again found success early this season, the White Sox have surprised the league with their red-hot start. The team’s spring training controversy surrounding former player Adam LaRoche has seemed to be a non-factor in the clubhouse, and their 16-7 record is second best in the Majors behind the 16-5 Chicago Cubs. Their three-game series with the Yankees between May 13 and 15 offers the same ticket prices as the previous series against the Red Sox and Royals, but when playoff-caliber teams are on the docket, there may be more incentive for fans to attend.

The final series in the Bronx during the month of May will be a three-game stretch with the Toronto Blue Jays from May 24 to 26. Like the Yankees, the Jays have struggled to start the season and currently sit three games under .500.  Still, the big names on the Blue Jays roster are guaranteed to bring fans to the ballpark, and the reigning AL East champions will likely come equipped with the long ball in the small confines of Yankee Stadium.

If the Yankees hope to break out of the funk that’s sent them on a ride to the bottom of the East, their favorable schedule at home against quality teams in May will be the time to do so. It will be a financially rewarding stretch for fans, too, as welcoming ticket prices greet them at the gates on E 161st Street.

TiqIQ: Yankees Tickets Serving Up Excellent Value Through Remainder of April

After dropping two of three to the Blue Jays in Toronto this week, the Yankees will hope to right the ship with three straight series at home over the next 10 days. The Bombers set to host the Mariners, Athletics and Rays through April 25, and for those thinking of making the trip to the Stadium over the next three home series, plenty of deals are available for Yankees tickets on the primary market.

Robinson Cano will make his latest return to the Bronx when the Mariners visit the Bronx this weekend for a three-game set. Friday night and Saturday afternoon’s games will offer the best price points for fans looking to sit closer to the action, as 100-level seating for both games starts from $117.20 on Ticketmaster. Saturday afternoon’s game lists the cheapest 100-level seat for $133.50.

Friday’s game will offer the best price points for lower-level seating. According to resale aggregator TiqIQ, the get-in price for secondary market Yankees tickets in 100-level seating is $184 – 57% more expensive than on the primary market. If looking just to get in, the cheapest ticket during all three games with the Mariners is $27.80 on Ticketmaster.

The Yankees welcome the Athletics for three games between Tuesday, April 19 and Thursday, April 21. Unlike the preceding series against the Mariners, however, the secondary market will have the best ticket prices for all three games. Yankees tickets on TiqIQ start from just $5 in the 400-level section for Wednesday’s game, making it the cheapest game of the season at Yankee Stadium. 100-level tickets start from $86 on the secondary market across the entire three-game series.

Yankee Stadium will host its final series in April against the Rays between Friday, April 22, and Sunday, April 24. The three-game series will be highlighted by Babe Ruth bobblehead day on Saturday, where the first 18,000 fans will receive a miniature replica of the Sultan of Swat. 100-level seating for the matinee game will be cheaper on the secondary market, with the get-in price starting from $117.20. 100-level tickets on the secondary market start from $131 for Saturday’s game.

With a disappointing road trip now in the rearview, the Yankees will look to regain their footing over their next nine games in the Bronx. They managed to take two games from the Astros in their opening series last week, and did so in rather convincing fashion. The team’s first win of the season came in a 16-6 victory over Astros pitcher Collin McHugh and was quickly followed by an 8-5 win the following night.

Perhaps the Yankees’ greatest advantage over the next 10 days is the welcoming of similarly struggling teams. The Mariners, Athletics and Rays have combined for just a 10-18 record over the first two weeks of play. Whether the Yankees can take advantage of those slow starts remains to be seen, but one things remains clear – fans can find considerable deals for tickets to upcoming games through the end of the month both on the primary and secondary market.

TiqIQ: The Yankees new ticketing policy is certainly good for the team. Could it also be good for fans?

The following is from Jesse Lawrence of TiqIQ.

When the Yankees announced that they’d be eliminating print-at-home tickets entirely last month, the media jumped on the story as the latest example of greed in big sports. Beyond the click-driving headlines, however, the real story is as much about the shift toward mobile buying as it is a dollar grab. It’s also a change that has the potential to benefit consumers in meaningful ways.

In full disclosure, my company, TiqIQ, has a horse in this race. In fact, we have two. In the pursuit of providing fans full market transparency, we analyze and sell tickets from primary platforms like Ticketmaster, Eventbrite and Spectra, as well as from the secondary market. Our secondary market includes feeds directly from brokers as well as other sources, including the Yankees Ticket Exchange. Over the last five years, that focus on both sides of the marketplace has given us a unique perspective across thousands of events and millions of tickets.  While each league and event has it’s own unique primary-secondary dynamic, on the whole we’ve found that the primary and secondary markets have the best deals roughly in equal measure. For the Yankees, and most of baseball, however, it’s a slightly different picture.

Last year none of the 30 Major League teams sold out of their season.  While the Yankees ranked 4th in the league attendance, they only filled up Yankee stadium at 80% of capacity over the course of the season. For baseball, that’s like hitting .300, but it still equates to about 10,000 unsold tickets…for every game.  This compares to the approximately 5,000 secondary market tickets available for each Yankees home game. For the 2015 season, we analyzed 51 games, one-month ahead of the game.  We looked at games that we felt were a representative sample of all demand profiles across four price categories—100s, 200s, 300s and 400s. The data showed that, overall, primary was cheaper 59.5% of the time. For 300 level seats, primary was cheaper in 39 of the 51 games. For 100-level seats, the Secondary market had a better deal 51% of the time. The full analysis with 2015 and 2016 can be viewed here.

For this season, we’re again tracking the difference between the primary and secondary market for Yankees tickets across 51 games. This year, we expanded to five price tiers for some more granularity. So far, the secondary market has a slight edge, and is cheaper 53% the time. For higher demand games against teams like the Red Sox, Mets, Giants and Dodgers, though, primary has the better deal in almost twice as often as the secondary market. For the two Red Sox Series we tracked, primary has a better deal 89% of time. That will likely change as the events get closer in date, as the secondary market almost always drops in the days and week leading up to the event. May is a good example of that, as the primary market is cheaper only 36% of the time. For young and old ticket buyers alike, however, that’s not information that is or has been readily accessible in the buying process.  A search in Google for ‘Yankees Tickets’ returns 16 results on the coveted first page of results. The Yankees or Major League Baseball power six of those sites. Simple math says that the team is completely absent from more than half of the ticket buying options in at least one prominent buying ecosystem.  In the context of apps, the picture is even worse for teams. A search for ‘Yankees tickets’ in Apple’s app store returns 9 results, eight of which have nothing to do with the team itself or their primary inventory.

Over the last two decades years, that kind of under-representation in the market has been driven by a combination of bad technology and bad business decisions. Sixteen years after Stubhub was founded, that may be beginning to change. Last week, Ticketmaster launched their checkout into another app for the first time. Their partner, Bands in Town, has between five and ten million app installs in Google Play alone and ranks second for a search on ‘music tickets’ in the App store. In the months and years to come, this distributed model will find it’s way into sports. From a marketplace perspective, that could be a very good thing for buyers, as it has the opportunity to reduce purchase friction for the 40% of primary inventory that goes unsold every year.

Over the last five years at TiqIQ, we’ve seen traffic go from 70% desktop to 70% mobile and app. It’s a trend that is only picking up velocity and when the marketplace speaks that loudly, businesses have no choice but to respond.  As they did in 2013 with their secondary ticket exchange, the Yankees have responded first and loudly in an effort to move things away from the status quo. They’ll suffer first-mover criticism, but others will follow their lead. Regardless of those lashings, the Boss would surely take some pleasure in knowing that the rival Red Sox are launching their own ticket exchange this season, three years after the Yankees did the same.

Regardless of the pace at which teams move, in the long run, it seems to be only a matter of when and how, not if, they’ll regain control of their ticket buying ecosystem. The recent dismissal of Stubhub’s lawsuit against Ticketmaster and the Golden State Warriors is further evidence of that inevitability. As that happens, it’s critical that teams don’t abuse their rediscovered power. If managed properly, though, the Yankees decision and the shift it represents may usher in a much-needed simplification of the ticket market. In addition to the opportunity for a more complete view of the marketplace, it also has the potential to turn ticketing into something it’s hasn’t been since the Cubs last won a world series: a product that works well enough for fans to give it almost no thought at all.