Archive for NYC Sports Media

Ed Murawinski's poster of Suzyn Waldman and John Sterling affectionately dubbed the pair Ma & Pa Pinstripe. (Murawinski/Daily News)

Few members of the Yankees’ extended family elicit more debate and dissension than John Sterling and his Yankees Radio Network compatriot Suzyn Waldman. We’ve gone on the record wondering if the Yanks could do better but recognize that we’ve been stuck with Sterling for better or worse. Some people love his histrionics and gregarious radio voice while others would prefer that Waldman and Sterling work on their descriptive abilities and call the game as its played instead of the game in their mind. According to one recent report, though, we may be nearing the end of the Sterling-and-Waldman Era.

Bob Raissman, the well-sourced sports media columnist for the Daily News, questioned the future of Ma & Pa Pinstripe in his column on Saturday morning. The team’s radio deal, estimated at an annual worth of $12 million, with WCBS AM 880 expires after the 2011 season, and so too do Sterling’s and Waldman’s employment contracts. As Raissman puts it, Hal Steinbrenner’s Yankees are in no rush to renew the deal if the finances aren’t just right, and the team may be willing to let its next radio partner pick the broadcast voices.

“The Yankees regime, led by Hal Steinbrenner, will be more concerned with obtaining maximum dollars in a new radio deal than who the broadcasters are,” Raissman says. “Loyalty ain’t even a factor here.”

It will be interesting to see how this storyline plays out. Sterling and Waldman were George’s people through and through. Steinbrenner loved Sterling’s personality and his campy approach to Yankee games, and Waldman has been an organizational favorite and a female trailblazer in sports media for nearly two decades. Compared to the stars they cover, they don’t earn large salaries, but if another station wants to build its own identity, it sounds as though the new generation of Steinbrenners would have little use for the old.

And what might that new station be? Raissman reports of a potential change and one that would not be welcomed by many Yankee fans. “Outside of WCBS, which probably wants to keep the Yankees, it’s highly likely ESPN will – if it hasn’t already – stick its beak into the mix. For ESPN-1050, the process of trying to chip away at WFAN, longtime Mets rights holder, has not been easy,” he reports. Adding Yankees radiocasts to the mix of Jets, Knicks and Rangers would help change the equation – drastically. But how much would ESPN be willing to pay for the radio rights to Yankees baseball? And would pinstripe honchos be satisfied having their games go out over ESPN-1050′s weak signal?”

WEPN 1050 AM has a notoriously weak signal in the New York area. While WCBS 880 AM is one of the FCC’s clear-channel class A stations that doesn’t face competition for signal strength in the eastern half of the United States, WEPN isn’t so lucky. This class B signal is limited by a station in Philadelphia at 1060 on the AM dial, and it must avoid pointing or powering up its signal to the southwest due to the clear-channel status of an AM station in Nuevo Leon, Mexico. Listeners near Boston and Washington, DC, can hear WCBS while residents in Monmouth County, New Jersey, have trouble with WEPN.

Right now, this contract status isn’t a very big issue. The team has another year left, and Sterling and Waldman will be around for it. How this is eventually resolved though will be an indicator of how things have changed business-wise for the Yanks after the passing of King George. Hal’s approach could be much, much different.

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The rumors have been bubbling for weeks, and Richard Sandomir of The Times has the scoop: After 20 years as the Worldwide Leader’s lead baseball team, Joe Morgan and Jon Miller are out at ESPN. Morgan’s contract has not been renewed, and Miller has been asked if he wants to stay on as the network’s radio voice for its baseball slate. Sandomir reports that Miller and Morgan will likely be replaced by Dan Shulman, Orel Hershiser and Bobby Valentine, if he’s not chosen to manage a Major League franchise.

“We’ve decided to make a change and introduce new voices and new perspective,” Norby Williamson, an ESPN executive vice president, said to The Times. “Twenty one years is an eternity in this business. And today is about acknowledging the contributions they made to the franchise.” I guess Ken Tremendous and Co. can rest easy now.

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Over the next week or two or three, we’re going to recap the season that was by looking at what went right as well as what went wrong for the 2010 Yankees.

The Yankees had many things go right this year despite the disappointing end result, but let’s kick off our series by looking at the improvements made to the medium that brings Yankee games to millions of fans: the YES Network. The network hasn’t made many cosmetic changes since launching in March 2002, at least not until this year. They overhauled the game broadcasts to make them fresh and modern, leading to a more enhanced and enjoyable broadcast.

Of course the biggest upgrade was the commercial you see above, which brought the power of RAB into the homes of countless fans in the Tri-State Area. Okay fine, that wasn’t much more than an afterthought, but it still rocked for us. Anyway, let’s break down the upgrades piece by piece…

New Graphics

We provided a sneak peek at YES’ new graphics right before the season started, and they delivered in every way. The old 2-D graphics that ruled the broadcast since the network’s inception were replaced with new ones featuring 3-D effects while retaining familiar elements like the traditional Yankee blue and white color scheme. Names would pop out of the lineup as the broadcasters talked about them and Yankee players jumped out at you when featured on a statistical leader board. They managed to be both easy on the eyes and attention grabbing, a pleasant combination.

The scoreboard overlay, batter’s line, and pitcher’s line all received makeovers, including more information that ever before. On-base percentage was added to each batter’s statistical line and pitcher’s splits between right and lefthanded batters would be featured where appropriate. We had to look that stuff up for ourselves before this season. Overall, the new graphics made for a much cleaner and more informative game broadcast.

Pitch Count & Radar Gun

Technically these two are part of new graphics, but they were so great they deserve their own section. The new pitch count feature, which kicked in after the Yankee starter threw his tenth pitch, stole the show at the start of the season. I often found myself looking for it on non-YES broadcasts, and it allowed us to become part of action by thinking ahead to bullpen moves and matchups pitch-by-pitch throughout the game. It was a small addition in the grand scheme of things, but one that made a world of difference.

In addition to the new pitch counter, the once-comical radar gun received a big-time upgrade. After years of what seemed like completely arbitrary pitch velocities, YES synced up with MLBAM’s PitchFX system to provide accurate radar readings. Gone were the days of 65 mph fastballs and 92 mph curveballs. It sounds simple enough, but being able to trust the information provided was a big improvement.

Jack Curry

(Photo Credit: www.yesnetwork.com)

YES has always featured a large cast of in-game analysts, but it wasn’t until this year that they added to their in-studio crew. Jack Curry, formerly of The New York Times, joined the network this season and provided analysis during the pre- and post-game shows in addition to some sideline reporting. Curry even made a one inning cameo in the broadcast booth this summer.

Two decades of experience with the Times allowed Curry to talk more about what others were seeing with the Yankees rather than his personal opinion, something the network already has plenty of people doing. His connections within the game enabled him to speak intelligently about trade rumors and scouting reports, giving fans “inside information” we weren’t getting before. He was refreshing voice of reason as well, offering a better and more reasonable perspective than anything the network had before.

* * *

YES (and My9) carry something like 150 games a year, and it was about time they made some significant changes to their broadcast. The dull tone of the old graphics were eliminated this year, and Curry’s insight and reason was more than welcome in the studio. We all love watching the Yankees, but this improvements made the games that much more enjoyable.

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Three billion dollars is no small amount to pay for the rights to baseball games. For any media entity, an investment of that magnitude requires a commitment to the cause, and when two competing media companies throw that much money into one pot as FOX and TBS did in 2006 for MLB rights, the product aired must be of a superb quality.

Last year, as the Yankees marched to their 27th World Series title, TBS’ coverages wasn’t all that. Chip Caray was pilloried in the press, and TBS brass eventually removed him from the broadcast booth. For a game long accustomed to the subpar stylings of Tim McCarver and Joe Buck, the TBS fiasco was just business as usual, and it seemed that baseball would be relegated to an afterthought on the national stage.

But TBS this year is taking its commitment to the game seriously. As I detailed yesterday on Second Ave. Sagas, TBS and MLB have engaged in a groundbreaking advertisement campaign in the New York City subways to promote TBS’ postseason coverage. One of the 42nd St. shuttle trains will be fully branded with baseball superstars, and in-car video screens will show highlights from playoff games and promotions for upcoming contests. While the dollar totals for the deal haven’t been announced, the shuttle branding combined with the display ads represent an aggressive push by TBS to get casual fans interested in their baseball coverage.

“Postseason in New York is always a big moment for sports fans, and this is an opportunity to excite the local fan base and launch a campaign that highlights iconic players in local markets,” Christina Miller, a Turner Sports senior vice president for strategy, marketing and promotion, said.

David Wells has become a reliable fixture on TBS' baseball coverage. (Photo by Lorenzo Bevilaqua/TBS)

Over at AOL’s Fanhouse, Andrew Johnson picks up on this theme as he explores how TBS is improving its October coverage. In its fourth season of playoff coverage and with Ernie Johnson’s replacing Chip Caray, TBS is striving to bring a better understanding and presentation of the game to the fans. “It’s really important that we know our roles,” Ron Darling said to AOL. “We’re really custodians of these great athletes and great teams that are gonna be chronicled forever and be on DVD forever, so we do feel a responsibility, with Turner doing these games, that we’re part of it. We’re part of history every year.”

Darling and John Smoltz will join Johnson in the booth. The color analysts in the studio will include David Wells, Cal Ripken and Dennis Eckersley. Their analysis might not stray into sabermetrics and advanced statistical viewpoints, but these are players who are both entertainers and baseball supporters. Eric Byrnes and Kevin Millar they are not.

This push by TBS to do better stands in stark contrast to FOX’s coverage which often seems begrudging at best and downright resentful at worst. FOX too has spent the billions, but they don’t listen to the loud groundswell of disgust for the quality of their broadcasts. They continue to turn to Buck and McCarver as the voices of baseball. They plug football nearly as often as they discuss baseball during the broadcasts, and they haven’t engaged in much advertising to promote their cause.

Baseball writing on the Internet has at times grown on the wings of Fire Joe Morgan, a site dedicated to, well, seeing the dismissal of ESPN’s lead baseball color commentary realized. We can’t bash on the bad coverage without giving a nod to the good, and while TBS still makes its mistakes, it’s doing more to promote the game than other outlets who pay the big bucks. As the Yanks will soon be appearing on TBS, we should sit back and appreciate.

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Seemingly in spite of themselves, John Sterling and Suzyn Waldman are reeling in the listeners. Arbitron, the radio ratings board, has released listener totals for the first half of the baseball season, and more fans tune in for Yankees games than for any other team. According to their estimates, from April 4 to June 23, an average of 441,000 listen to the Bombers. That figure eclipses the second-place Mets by 72,500 fans per game. The Cubs, Tigers and Angels round out the top five.

As for market share, though, neither the Yankees nor the Mets can crack the top 15. In baseball’s target demographic — men between the ages of 25 and 54 — nearly 25 percent of Cincinnatians listening to the radio at that time tune into Reds games. Because millions of people live in New York radio, the lofty listener totals just can’t catch up.

For the Yankees, these high figures mean one thing: More money. Armed with more precise data than ever before, the Yankees and WCBS will be able to milk more money out of the team’s radio broadcasts. “As advertisers look to capitalize on this year’s pennant race, professional baseball on the radio delivers large numbers of listeners for every game,” Arbitron Sports Manager Chris Meinhardt said in a statement. “Arbitron’s Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team.”

Now, if only the team would do something about the quality of their radio announcers. (A tip o’ the hat to Rob Iracane at Walkoff Walk.)

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My dad, a lifelong reader of The New York Times, emailed me a few weeks ago as the Yanks were amidst Spring Training. Did I, he asked, notice a decrease in the number of articles about March baseball in The Times Sports Section this year? Granted, The Times has never covered New York sports with the same vigor and thoroughness as the Daily News or The Post, but even by Times’ standards, coverage of baseball this spring seemed light.

At the time, I thought little of it. It was just another discussion point in the ongoing debate my family has over the future of print journalism vs. content and news delivered in real time on the Internet. If The Times didn’t see fit to saturate its Sports pages with Spring Training stories, so be it. Anyone interested in tales from the Grapefruit League could find plenty to read on numerous websites.

Apparently, though, my dad wasn’t alone in noted the decreased content out of Florida and Arizona. Over at Fangraphs yesterday, Marc Hulet surveyed the newspaper industry’s baseball coverage and found that coverage in his area was on the wane as well. Those who added their comments to the piece presented a mixed bag of viewpoints. Some felt that their local papers had ramped up coverage; others felt that print articles remained as they always did.

Upon closer inspection, though, nearly everyone agreed that the Internet is where the news now is. By and large, newspapers have expanded or maintained their sports coverage, but as newspapers decrease in size, that coverage remains online in the form of web-only features, blog posts or various other Internet-based analysis. Some larger sports outlets – ESPN, Fox Sports, Yahoo – are poaching local talent and providing them with a more maleable platform and a larger potential audience. Others – local newspapers – are pushing their writers to rely upon and use the Internet.

In New York, we’ve seen this paradigm shift unfold. Led by Peter Abraham in 2006, the New York papers ramped up their online presence. Today, Marc Carig, Mark Feinsand and the team at LoHud, among others, bring non-stop online coverage of Yankee news and analysis to the Internet long before their game-recap and news-capsule pieces appear in the next day’s print edition – that is, if the game ends early enough. If I happen upon a Daily News in the subway in the morning after a Yankee game, nothing in the sports section is news to me.

For us, the Internet has always been our primary medium, and although we complement beat writer coverage, we are, in a way, competing for the same eyeballs. We know that ESPN New York, for instance, is making a push to capture Internet-savvy sports fans. We know that New York’s cut-throat tabloids are putting more and more content up on their websites, and so we respond in turn.

This year, as our readers have noticed by now, we’ve changed the format of our game recaps. For decades, baseball game stories have followed a fairly static approach: Run through the chronology of the game, highlight the big plays, get a few rote quotes from the players, file story. Ours are trying to lend something more to the game and our understanding of it. We still highlight the big plays, but we are trying to do so with the assumption that anyone reading knows what happened.

With MLB.com’s replay offerings and numerous enhanced box scores and play-by-play applications prevalent online, fans know the minutiae of the game as it unfolds or soon after they arrive back at their computers. What we want to do is highlight aspects of the game that don’t always pop. A dramatic home run late in the game may appear to be the biggest play, but what of that key out earlier on? What of the two runs scored in the 1st? What of the run prevention in the sixth?

Beyond the results, we can look closely at the process as well. If a pitcher doesn’t have it, can we pinpoint what he was doing wrong? Was it pitch selection, poor scouting or a flat pitch? Player quotes add minimal amounts of context, and what we see at home with advanced pitch charting helps us bring you our reader a more nuanced and complete understanding of the game in context.

Baseball and the Internet have come together nicely over the last decade, and as I wrap up this meta blog post, I am optimistic that the next ten years will be just as productive. It’s an old sport long covered by traditional media adapting to a new and faster way to deliver information. That can only lead to positive developments for everyone involved.

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When the Yankees and the Red Sox face off in a few hours, those watching in the New York area will tune into the YES Network as the Yanks begin their title defense. Instead of the familiar YES graphics, however, we’ll see something new. For just the third time since its launch in 2002, the YES Network has overhauled its in-game graphics, and the network – RAB’s partner – gave us a sneak peak at the new look.

The new starting lineup graphic with an extrusion effect. (Click to enlarge)

Designed by the Venice, California-based design firm MFactor, the new graphics carry with them a more sophisticated look and incorporate 3-D effects. MFactor and YES worked together over the off-season to redesign the in-game presentation while retaining familiar elements, such as the Yanks’ colors, in the broadcasts. “We wanted to try to separate ourselves from the rest of the pack,” Jared Boshnack, a YES producer, told me.

The most obvious change in the interstitials will be the 3-D look. As the lineup at right shows, the names of highlighted players will now extrude as the announcers discuss these players. It’s a far cry from the two-dimensional focus of YES’ old graphics package. “The graphics,” Boshnack said, “essentially pop out at you.”

Another obvious change that viewers will notice right away are the changes to what those in the industry call the lower thirds. While the interstitials ? the lineup, the defense array, scouting reports ? are on the screen for 15-20 seconds, the lower thirds are either on the screen for much longer or just a few seconds, and as such, three-dimensional graphics would be both distracting and unnecessary. Instead, YES and MFactor have streamlined the score bar and batting line elements.

The image atop this post shows the new scaled-down score bar. Boshnack called it “totally sleek and much more efficient and streamlined.” It will no longer occupy the entire length of the non-HD broadcast and will instead be off to one side. It will also include a new “Pitches” category that will tally pitchers’ pitch counts after the tenth pitch. When the Yanks are up, the opposing team’s pitcher will have his count there; when the Yanks are in the field, the Bombers’ starter will be inch ever upward. As fans are more attuned to importance of pitch counts, this addition will enhance at-home viewing.

The hitter's stat line gets a new look. (Click to enlarge)

For the hitters, the batting line gets a refresh as well. It’s not nearly as drastic an overhaul as the score bar received, but it does offer a more condensed look. I’d like to see a players’ slugging percentage added to the line as well, but the presence of on-base percentage in TV broadcasts has been a step in the right direction.

Of course, as with any graphical overhaul, MFactor and YES, with Rick Deutschman managing the graphics team, considered the way sponsorships will be front and center in the look as well. Boshnack said the design teams asked, “How do we give them the exposure they’re looking for and integrate them into the look?” Such are the demands of baseball economics.

Overall, I think the graphics are an improvement. I’d love to see more information available during the broadcast, but I realize that I watch many games with the Internet at my fingertips. TV stations face a balancing act between a good look for their graphics and the right amount of information. After the jump, a few more screenshots. Click to enlarge. Read More→

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Feb
23

YES adds Curry to on-air staff

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In early December, long-time New York Times baseball writer Jack Curry took a buyout offer and departed from the Gray Lady. Today, we learn that Curry will join the YES Network as a Yankees studio analyst, YES program contributor and website columnist. “I look forward to this new chapter of my career, and am eager to contribute to YES on air and online,” Curry said in a statement. “I’m eager to provide insight and information to our television viewers and Web readers.”

Curry started at The Times in 1987 and began covering the Yanks in 1991. In 1998, he took over as the paper’s national baseball writer, and over the last 18 years, he has appeared on TV during Yankee pre-game shows on both MSG and the YES Network. Now, he’ll serve as Bob Lorenz’s sidekick. “He will be a tremendous addition to our Emmy Award-winning multi-platform Yankees coverage,” John Filippelli, YES’ president of production and programming said, “and will complement Bob Lorenz, our pre- and post-game host, extremely well in the studio.”

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Jan
03

Report: Cone out at YES

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A few weeks ago, in mid December, Phil Mushnick of The Post broke the news that David Cone may not return to the YES broadcast booth for the 2010 season. Today, Bob Klapisch’s sources tell him that Cone is a goner at YES. The former pitcher isn’t returning, reports Klapisch, “after a heated disagreement with network executives.”

Officially, YES says that Cone hasn’t reached a decision. A network spokesman told Klapisch, “David’s contract is up. We’d love to have him back, but he’s in the process of evaluating his various options.” It doesn’t, however, appear as though a return is likely. Three weeks ago, Mushnick speculated that Tino Martinez could be on the YES radar if Cone doesn’t return. For now, though, we just might be stuck with more John Flaherty.

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With just under a week left in the decade*, the lists have started flowing. The Daily News has four of them today: best New York athletes, worst New York athletes, best New York sports moments, and worst New York sports moments. We’ll check in on the Yankees from each list, but as will become evident almost immediately, this is more of a “our favorite New York athletes,” rather than a measure of athletic ability.

Alex Rodriguez checks in at No. 4 on the best athletes list, topped only by Martin Brodeur (who doesn’t play in the Big Apple), Mariano Rivera, and, of course, Derek Jeter. On the worst athletes list, Kei Igawa holds the No. 7 spot, worse than Jerome James, but not worse than Eddy Curry. The list features many Mets, but two Yankees rank worse than any players from New York’s second team. Kevin Brown rates the third worst athlete, while Carl Pavano rates second worst. Only the unassailable Stephon Marbury stands between Pavano and the top spot. Again, the list is more “athletes we hate” than “bad athletes.”

On the best sports moments list, Derek Jeter’s flip play ranks No. 8, the 2001 World Series miracles rank sixth, Aaron Boone’s walk-off ranks fourth, the 2009 series ranks third, and the 2000 Subway Series championship ranks second. That’s a pretty Yankees-heavy list, though they didn’t own the top spot. That deservingly belongs to the Giants for beating the Patriots in Super Bowl XLII. On the worst list, Clemens’s bat toss at Piazza rates the eighth worst moment, the 2001 Series ender rates sixth worst, and baseball’s steroids issue rates fifth worst. I won’t even make mention of the decade’s worst moment in New York sports. You all know what it is.

The lists are mostly for fun, but they do underscore just how much the Yankees own this city. They not only dominate the best of lists, but also the worst of lists. Hey, it’s tough to hate something if you don’t care. Also clear: the angst over the Knicks. But that’s a subject for another day, on another blog.

*No, there was no Year 0. If you want to go strictly by the calendar, the decade goes 2001-2010. But guess what? The year before Year 1 was…Year 1. We’ve come to celebrate decades from 0 through 9, so please, no decade bickering in the comments.

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