Archive for Yankee Stadium
Ticketmaster now allows fans to pick their own seats
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On a tip via Twitter from Ross at NYY Stadium Insider comes some intriguing news about purchasing Yankee tickets online. As seats have become plentiful this spring and the secondary market already allowing fans to select their seats down to the row, Ticketmaster has unveiled an interactive seat map on Yankees.com that allows fans to pick out specific seats for games they want to attend. The screenshot above features a glimpse at seats in Sec. 417 available for tonight’s game against the Royals.
While this technology is new for fans turning to the team’s official site to pick out tickets, Ticketmaster has long been able to use it to sell seats for a variety of other events including concerts and other sporting events. It is, in my opinion, a change to the baseball ticket buying landscape that is long overdue. For years now, we’ve been able to choose our rows on StubHub, and allowing fans the opportunity to select seats makes the process more personal.
“This is a really important step in drawing people back in from the secondary market,” Ross said via Twitter this evening. “Having full control of seat choice is important.”
It’s interesting to take a scan around the ballpark with the new technology as well. As we can see from the overview below, numerous sections — those shaded in darker blue — have plenty of seats available.

Meanwhile, as the shine of the new park wears off, the Yanks are finding that thousands of seats — including some very expensive ones — remain open as game time approaches. Take a look at this screenshot from the Mohegan Sun seats and the batter’s eye tickets, both of which run upwards of $100 a pop.

Pricing aside, I’d say this is a very welcome addition to the way we can buy Yankee tickets online.
Runyon 5K at Yankee Stadium set for August
Posted by: | CommentsFor the third year in a row, the Damon Runyon Cancer Research Foundation will be hosting a fundraising race at Yankee Stadium in August. On Sunday, August 7, 4000 participants will gather at the stadium to run or walk the concourses and ramps, climb stairs between levels or take laps around the warning track to raise money for a charity with close and long-standing ties to the New York Yankees.
Last year’s race raised over $400,000 for the foundation, and the organization’s heads expect this year’s to be just as successful. “You can’t win the World Series without the best team, and we can’t strike out cancer without supporting the most brilliant minds of our time,” Lorraine W. Egan, Executive Director of the Damon Runyon Cancer Research Foundation, said. “This is a great opportunity for fans to enjoy the Stadium, and – most importantly – for every participant to make a real impact on cancer.” For more information and to register, check out the Runyon Center’s website.
Video of the Day: Destroying Yankee Stadium
Posted by: | CommentsEver wondered how the old Yankee Stadium bathrooms were cleaned and destroyed once the team moved across the street? Here’s your chance to see how. This upcoming Thursday, the National Geographic Channel will air “Break it Down: Yankee Stadium.” The show starts at 10 p.m. so Yankee fans can watch it after the team finishes up their evening affair with the Chicago White Sox.
After the jump, another clip from the program showing the seating sections from the old park coming down. A tip of the hat to Alex Belth at Bronx Banter for this one. Read More→
Did you go to last night’s game? You’ve got a free ticket coming to you
Posted by: | CommentsIf you braved the rain mist and sat through the Yankees and Orioles game last night, the Yankees have announced that you are entitled to a free Grandstand or Terrace level ticket for a future game this season (excluding Old Timer’s Day and series against the Mets or Red Sox). Obviously the tickets are subject to availability, and you have to bring your valid ticket from last night’s game to the ticket windows at the Stadium to redeem the offer. That’s one way to get people in the park, eh?
Yankees Attendance No Catastrophe
Posted by: | CommentsThe following post is written for commenter Ross in Jersey, who told me he would donate $1 for every Tex RBI to the RAB Pledge Drive if I wrote an entire article without periods or ending punctuation and still had it make sense, and I figured the flame comments I’d get from people lacking in reading comprehension were a small price to pay for helping inner city kids
One of the reasons the Yankees are such amazing winners is that they have the financial power to make up for a lacking farm or surround the farm talent with high-powered free agents like CC Sabathia, Alex Rodriguez, and Mark Teixeira, and one of the places that that virtually unlimited cash flow comes from are the droves and droves of fans that pour through the gates of Yankee stadium to see these people play – the “Yankee Universe,” as it’s been coined by the Yankees organization, is one of, if not the biggest fan following in professional sports, and plenty of fans are at home ready to shell out cash, hop on a subway, train, car or bus and head to the House that Ruth (or perhaps Jeter, nowadays) Built, and people take notice when the seats aren’t filled in the stadium in the Bronx – no matter what the reason is for that and regardless of the numbers that count or the rest of the stadiums around the country, and quite frankly, the attention that has been drawn to the record-setting lows in the new stadium (sounds scary now, huh?) is pretty absurd
The record-setting low that was set for attendance in Yankee Stadium 3 was 40,267 – only 40,267, really – and that seems like a decent number of fans to turn out for one game in any sport, in any organization, and keep in mind, it doesn’t matter to the Yankees how many people actually show up to a game, just how many people buy tickets, because even if you make the stadium look empty on TV (and on a cold day, Legends needs no help with that, zing), you’re still contributing to the massive Yankees cash flow, and honestly the bottom line is all that matters when we get down to the nitty gritty of the whole thing, because looking embarrasing on TV does not pay Mark Teixeira, but buying a season ticket package and deciding not to go to a game does
Those people with season tickets who decided not to come are not, by default, Yankee haters, nor does that make them terrible fans, especially because a usual April day in New York is chilly, with a cold breeze and often rain and the third game of the year has no leverage for people to brave the weather to show up, such as is the case during Opening Day – that record low was set on a cold (average 49°F, with a low of 41°F), rainy, windy day – just the kind of day no one wants to be outside for an extended period of time for, and if you have season tickets and don’t mind blowing the money, the perfect day to skip a ballgame or StubHub your tickets, and unless you’re desperate to see the Yankees, no one on StubHub is flying to pick up tickets for such a miserable day, and that’s really what it comes down to after all – people go to ballgames to have fun, after all, and sometimes the weather just makes having fun impossible, and so there’s no reason to show up
For a little perspective on the matter, a table:
Obviously, small sample size applies, but all of these teams have played two different teams at home, and I’m fairly sure that the oh-so-terrible showing of 40,267 fans will not lead the Yankees to become bottom feeders or force them to start shedding salary – what matters to the team’s wallet is how many tickets are sold, not how many people show up, and the wallet is the most important part of an organization that uses its massive financial might to help itself win
Moral of the story: no one likes going to a baseball game when it’s miserable out, even if your team is amazing, even fewer people are interested in low-leverage April games that happen to fall on those miserable days, and the Yankees, once again, have the power to make something that means absolutely nothing newsworthy
Actual subways to return to Subway Race tonight
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The Yanks' own subway trains are going the way of the dodo. (Photo by Benjamin Kabak)
The Great City Subway Race has been much on our minds lately. We were shocked when Opening Day brought about changes to the race, and with Yankee-themed trains replacing the MTA’s B, D and 4 lines, we learned how the Yankees and the MTA were at odds over the race’s sponsorship. For Yankee fans who enjoy the silliness of it all, this story has a happy ending.
As Mark Feinsand reported and MTA sources confirmed to me, the B, D and 4 trains will return to the scoreboard tonight. The Yankees and MTA have settled their differences, and the race will retain its sponsorship while featuring a public service announcement urging fans to take mass transit to and from the game. For its part, the MTA said it is “glad the B, D, and Jason Zillo’s beloved 4 train are back as part of the fan experience at Yankee Stadium. The Subway Race will continue to remind fans that taking the train to the game remains the quickest and least expensive way to get to the game.”
Thus ends our long national nightmare. RIP Road Gray, Pinstripe and Midnight Blue. We hardly knew ye.
Inside the changes to the Great City Subway Race
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The Yankees have replaced the B, D and 4 trains with their own subway colors. (Photo by Benjamin Kabak)
When Opening Day dawned at Yankee Stadium last week, fans watching the between-innings entertainment were in for a shock. The Yankees had changed the Great City Subway Race. Instead of featuring the MTA’s familiar 4, B and D trains, the subway cars were now labeled Road Gray, Midnight Blue and Pinstripes. Gone was the connection — albeit a tenuous one — to New York City.
In the ensuing days, fan response has been loud and negative. What started out on my part as an amusing look at the changes has turned into something personal for others. A group dedicated to bringing back the subway designations has popped up on Facebook and already has over 130 members. Others now find the subway race a shell of its former self. It’s just another part of the constant barrage of stadium noise.
Behind the scenes, rumors are flying. At first, it sounded as though the MTA had asked for licensing fees from the Yankees, but as I dug deeper into the behind-the-scenes goings-on, that story changed. In fact, this is a tale that has its origins in the original subway race at the new stadium.
When the Yankees first started the subway race, they asked the MTA for permission to use the transit agency’s intellectual property. The subway bullets, after all, are MTA trademarks, and the authority granted that permission, for free, as long as the Yankees did not attach a sponsor to the race. Here, the story gets a little fuzzy. The Yankees had long had Dunkin Donuts sponsoring the race; the 4 train was frequently slowed by a jelly donut in the tracks. The MTA though didn’t seem to notice a sponsor had signed on until last year when Subway took over.
Following the 2010 season, MTA sources tell me, the authority attempted to reach out to the Yankees to discuss the subway race sponsorship. At no point did the MTA ask the Yankees for money, and one person with whom I spoke said the MTA had no plans to do so. Rather, they were going to ask the Yankees to append a public service announcement to the subway race urging fans to take mass transit to the game. The Yankees though never returned the MTA’s calls, and the authority never had the chance to make this offer.
When reached for a comment, an MTA spokesperson was guarded. “The video race was considered a method to promote taking mass transit to games,” Kevin Ortiz said. ” We are disappointed the Yankees decided to change the look of the trains.” The Yankees had no comment.
So that’s where things stand right now with the subway race. I doubt we’ve heard the end of this, but the Yankees and the MTA appear to be at an impasse. I’m hoping the real subway bullets come back, but in the meantime, I think I’ll root for Pinstripes. It’s a classic look.
Touring the Yankees clubhouse, sorta
Posted by: | CommentsI haven’t had a chance to take a tour of the New Stadium yet, but if it’s anything like the tours of the Old Stadium, they take you into the clubhouse but you weren’t able to roam around. They roped you off close to the door and that was it. The new clubhouse is apparently gigantic, which isn’t surprising, and Marc Carig recently took us on a little tour of the place. The veterans get the prime real estate near the door to the player’s only lounge, etc., and Phil Hughes moved into Andy Pettitte‘s locker while Ivan Nova took Hughes’ old spot. If those two can fill those pair of shoes, it would be amazing. Anyway, check it out, gives you a nice little visual of the clubhouse.
Stadium parking rates set at $35 per car
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For the league's most transit-accessible ballpark, Yankee Stadium is surrounded by too many parking lots.
Throughout the last few years, I’ve followed the Yankee Stadium parking problems fairly closely. It fits in quite nicely with my urban planning hobby, and it also highlights the institutional problems with urban development planning in New York City. Essentially, the city added over 2500 parking spots in the South Bronx as the Yankees decreased stadium attendance and Metro-North opened a new station to serve the stadium. When the city’s Economic Development Corporation picked a company with a history of defaulting on its bond payments, well, nothing good could come of it.
As early as September, we first heard that Bronx Parking was in trouble. Their revenue stream fell far short of projections, and the company was, as recently as mid-March, in danger of defaulting on its bond payments. We had already reported in October that parking prices would increase 50 percent for 2011 with more rate hikes on the way.
Today, just a few short hours away from Opening Day and as fans from all over prepare to drive to the stadium, we know that parking prices at the Yankee Stadium lots will be $35 per car this year. That total could increase to $42 in 2013 and to $55 by 2015, Bloomberg News reported.
As the parking new percolates throughout those who rely on the garages for safe storage of their automobiles during the season, the good news for Bronx Parking and its bond holders is that the company will not default on its payment due tomorrow. For now, it can still dip into its reserve fund to meet its obligations. Still, Bronx Parking is changing the management of the garages, filing more detailed expense and revenue reports and working to improve signage along the Major Deegan to draw in more paying customers. As Juan Gonzalez of The Daily News noted, the city doesn’t expect to receive the $17 million in back rent any time soon.
For years, this parking issue has been on the minds of South Bronx residents and politicians. Those who do own cars — a small percentage of the area’s permanent residents are car-owning households — already bemoan the state of parking on game days. The city bars parking in a 10-block radius around the stadium, and while the Community Board is hoping to develop a residential parking permit plan, for now, residents must constantly move their cars during the season. It is far too expensive to park long term in the stadium lots.
Beyond those concerns though, most South Bronx residents wanted parks, not parking lots. They knew the stadium parking supply would far exceed demand and repeatedly asked the city to scale back its parking plans. Some folks think Bronx Parking should ask the Yankees to attempt to sell the spots, but with so many transit options, the number of spots is simply egregious. It was a bad planning decision five years ago, and one with which the city must live for the foreseeable future.
Stadium lot owners to default on bonds
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Too many parking lots surround Yankee Stadium.
The conundrum over the Yankee Stadium parking lots is one I’ve focused on frequently over the past few months. The corporation awarded the rights to run the lots has been struggling financially since early September, and despite looming rate hikes, the Bronx Parking Development Co. is about to default on its bonds.
As Crains New York’s Hilary Potkewitz reported yesterday, the company is in dire straits, and the neighbors aren’t happy. Many in the South Bronx had protested the parking lots surrounding the most transit-accessible stadium in the majors, and residents now aren’t happy. Potkewitz reports:
Bronx Parking Development Co., which runs the garages for the new stadium, faces an April 1 due date for a $6.8 million interest payment on bonds issued to fund construction of three facilities. The company had to dip into reserves to make a similar payment in October, and—barring a last-minute renegotiation—all signs point to a default this time.
A default could set up a seizure by bondholders and would leave the garages’ future in question. The property, which covers some 21 acres, was part of parkland taken over to make way for the current incarnation of Yankee Stadium.
The potential irony has some in the community seething. “Our community loves its parks, and we could always use more,” said Pastor Wenzell Jackson, chairman of Bronx Community Board 4, which includes the stadium and the surrounding area. “Now there’s just empty parking garages that are not benefiting the community.”
With that news in mind, there are of course many questions surrounding the lots. Chief among them is the why of it. Why are Bronx parking lots so empty? According to those who run the Bronx Parking Development Company, the answer is a mixture of supply and demand. The company claims that the lots were, at most, 60 percent full during game days, but those running it also claim that the Gateway Shopping Center has been siphoning off cars for far less.
To park in the stadium lots costs well over $20 a game while Gateway charges under $5. Officials claim that 800 cars per game are taking advantage of the price discrepancy, and thus, the company is raising rates to $35-$45 per car in 2011.
Furthermore, the Metro-North stop has been a hit as well. Bronx Parking executives claim that they are losing money as nearly 4000 fans per game take commuter rail to the stadium instead of their cars. From an urban policy perspective, I believe Metro-North provides a better route to the game than a car does.
So what’s next then? Ruben Diaz, Jr. wants to create artificial demand for the parking lots by building a hotel in the South Bronx. “We’ve been working diligently to bring a top-flight hotel to the area near Yankee Stadium,” the Bronx Borough President said in February. “As many of you have heard, the Yankee Stadium parking lots are facing severe financial problems, and we believe one of the garages could be used for the hotel development.”
Still, others would prefer to see the city cut bait on the parking lots entirely. “The first step should be to reconsider how they’re using these parking lots,” Lourdes Zapata, an official with the South Bronx Overall Economic Development Corp., said to Crains. “Looking at them exclusively for parking is a shortsighted way of looking at development in this area.”
Of course, New York City’s approach to development around Yankee Stadium has always been shortsighted. The city treated the ballpark as though it were in the suburbs and not amidst three subway lines, a ferry and commuter rail with little need for parking. Now, we’ll all pay the price in reduced public space and much higher parking rates. The lots should go, but for now, the prices will just continue to spike ever upward as fewer drive to the stadium.




