When Yuri Foreman and Miguel Cotto take centerstage at Yankee Stadium this Saturday evening for the highly anticipated Stadium Slugest, Under Armour’s presence will dominate the ring. As CNBC’s Darren Rovell reported this afternoon, the sports apparel company has signed on to sponsor the title bout. The company will get signage throughout the ring and will air a commercial on the stadium’s giant jumbotron.
“We liked the opportunity of being part of the first fight in new Yankee Stadium and being live on HBO,” the company’s senior VP of brand Steve Battista said to Rovell. “We’re also focused on our current campaign of combine training and boxers go through a level of combine training that is levels above anything else.”
In other fight news, Todd DuBoef, president of Top Rank, the company promoting the fight, said that sales have been going “very well.” The stadium will be configured to seat 30,000 on Saturday night, and the coverage of games on YES has been inundated with ads for the bout.