Seemingly in spite of themselves, John Sterling and Suzyn Waldman are reeling in the listeners. Arbitron, the radio ratings board, has released listener totals for the first half of the baseball season, and more fans tune in for Yankees games than for any other team. According to their estimates, from April 4 to June 23, an average of 441,000 listen to the Bombers. That figure eclipses the second-place Mets by 72,500 fans per game. The Cubs, Tigers and Angels round out the top five.
As for market share, though, neither the Yankees nor the Mets can crack the top 15. In baseball’s target demographic — men between the ages of 25 and 54 — nearly 25 percent of Cincinnatians listening to the radio at that time tune into Reds games. Because millions of people live in New York radio, the lofty listener totals just can’t catch up.
For the Yankees, these high figures mean one thing: More money. Armed with more precise data than ever before, the Yankees and WCBS will be able to milk more money out of the team’s radio broadcasts. “As advertisers look to capitalize on this year’s pennant race, professional baseball on the radio delivers large numbers of listeners for every game,” Arbitron Sports Manager Chris Meinhardt said in a statement. “Arbitron’s Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team.”
Now, if only the team would do something about the quality of their radio announcers. (A tip o’ the hat to Rob Iracane at Walkoff Walk.)