Archive for TiqIQ
A guest post from Dan Groob at TiqIQ.
It’s no secret the New York Yankees have struggled to fill the new Yankee Stadium since it opened its doors for the 2009 season. What many folks on the couch don’t realize however is that the Yankees haven’t had a problem selling tickets in the slightest — they’ve just had a really big problem selling the extremely high-priced seats you see while watching a game on television.
Many of the empty seats behind home plate at Yankee Stadium carry face values of over $2,000 dollars. Generally speaking, such seats tend to belong to season ticket holders who typically do not attend every game. However, in the post-2008 economy, it has been near impossible for anyone to resell these tickets on the secondary market at anything close to what was paid for them. As a result, fans have begun to give up their season tickets to those seats while nobody has stepped in to replace them. Thus they remain vacant.
Though the Yankees have always sold out the rest of the stadium, the higher-priced ticket sales are largely responsible for driving the team’s average ticket price figure. This is particularly true on the secondary market. Because more fans have given up these seats every year, fewer have hit the secondary market, while fewer still have sold. As a result, the Yankees average ticket price has declined steadily in each of the past three years. According to TiqIQ, the average seat at Yankee Stadium in 2010 came in at $85 dollars on the secondary market. In 2011, this declined to $81 dollars. Last year, you could find a ticket on the secondary market at an average price of just $75 dollars.
Currently, New York Yankees tickets in the Bronx for the 2013 season run about $114 dollars on average. While this figure seems promising on the surface and indicative of a rebound in demand for Yankees tickets, the underlying details actually seem to suggest a further decline in Yankees ticket prices. Typically, the market exhibits some downward pressure on ticket prices between the beginning of Spring Training and the start of the season. At this time last year, the average ticket ran about $135 dollars — an 18% premium to where they are now — before settling at the average of $75 dollars once the season began.
Of course these are still the Yankees, and certain games will carry elevated demand for any and all seats. Most notably, three of the top five highest-priced series of the season include a common opponent — the Boston Red Sox. Although this could be one of those rare seasons when the AL East does not come down to New York and Boston in the final month, the September 5-8 series against the Sox is the most expensive of the season, with an average ticket price of $171 dollars and a get-in price of $39. The Red Sox are also responsible for the season’s second highest priced series on May 31-June 2, also at an average of $171.
The third most expensive series of the season will be the Subway Series against the New York Mets on May 29-30. These tickets are going for an average of $157 dollars, and $41 bucks just to get in the stadium. Following the Mets, the fourth most expensive series will be another interleague matchup, this one against the defending World Series Champion San Francisco Giants. This September 20-22 series against a Giants team, which formerly resided a subway ride away from Yankee Stadium, holds an average ticket price of $149, with a get-in price of $29 dollars.
Rounding out the top five most expensive series of the 2013 season will be the opening series against the Boston Red Sox on April 1-4. While this series checks in at an average price of $144 dollars, it actually contains the single highest-priced individual game of the season. This is of course the Opening Day afternoon game, which currently prices at a whopping $279 dollars serving well to exemplify how high a game average can go at Yankee Stadium when the home plate seats are selling.
Just missing the cut for the top five most expensive Yankees series? A two-game interleague series against the Los Angeles Dodgers on June 18 and 19. These two teams have met in the World Series a ridiculous eleven times, more than any two teams in baseball history.
However, this certainly isn’t your grandfather’s skip school to snag an Ebbets Field bleacher seat for a nickel game — a ticket to this series will put a little dent into grandpa’s pension at an average cost of $142 dollars. If your grandpa is an old Dodgers fan, do right by the man and take him to the ballgame. Just don’t tell him how much the tickets cost if you don’t feel like getting an earful on inflation and the good old days.
Well, if there’s one unfortunate thing about the Yankees playing the Orioles in the ALDS, it’s that the ticket prices are a bit higher than if they would have been playing the Rangers. Then again, the travel is a whole lot easier if you’re commuting from New York. Anyway, if you want to catch any of the games this series, use RAB Tickets to get the best possible deals.
As Derek Jeter slowly inches his way toward his inevitable 3000th hit, River Ave. Blues and our partner TiqIQ are hosting a contest to celebrate the milestone. The winner will get two tickets to a sporting event of their choice courtesy of TiqIQ.
So how to enter: First, readers will have to head on over to Facebook and “like” RAB Tickets. Then, post on the RAB Tickets Facebook wall a guess for Jeter’s 3000th hit that includes the date, the inning and the count of the at-bat on which Jeter will reach that milestone. If more than one person guesses correctly, winner will be decided by a pitch count tiebreaker. If there is still a tie, winner will be picked based on order of submission.
If you’d like to get a sense of how the secondary ticket market is responding to Jeter’s quest, take a look at this graphic. It looks like most buyers think Jeter will reach 3000 at home this weekend on either Friday or Saturday. Personally, I’m betting on Friday, but that’s because Joe, Mike and I are all going to be at the stadium that evening.
As will happen frequently over the course of the season, TiqIQ, our RAB TIckets partner, has passed along a graphic about the Yanks’ looming homestand. Even as the weather warms up in New York, tickets on the secondary market are still dirt cheap for the Yanks’ homestand. Prices spike a bit for this weekend’s series against the Blue Jays, but for those who want to see the White Sox early this week, tickets are available for well below face value. In fact, some seats are selling for under $5 right now.
As always, you can find tickets to the upcoming homestand right here on RAB Tickets. Take a trip up to the Bronx for a game or two and support RAB in the process.
As Opening Day dawns, I’d like to take a moment of your time to talk about RAB Tickets, our secondary ticket market partnership with start-up TiqIQ. Every year, hundreds of thousands of fans find their ways to sports events via the secondary market. For non-season ticket holders, it’s too hard to get seats on a single-game basis, and day-of sales are nearly nonexistent these days. Thus, sites such as StubHub, eBay and TicketsNow have become a popular destination for ticket purchases.
Last year, we entered into a partnership with TiqIQ. The company has developed a platform that aggregates ticket listings across all major secondary markets and presents the options in an easy-to-use display that shows seat location and ticket prices. Every time someone purchases a ticket using our co-branded site at RABTickets.com, we earn a small commission. TiqIQ can hook you up with tickets while you support your favorite Yankees site. (You can also find Rangers and Knicks tickets on the new landing page. We’re hoping to expand that to all NYC-area sports team.)
Over the course of the season, we’ll use some space on site to promote our partnership. TiqIQ supplies us with pricing graphics — such as the one at right — that shows how Yankee ticket prices are trending. Secondary ticket prices for Opening Day, for instance, have declined precipitously over the past few days as the weather forecast has worsened. If you’re buying tickets this week or next month, keep us mind. You can also find RAB Tickets right here on Facebook. Give the page a “like,” and be ready for contests and special announcements throughout the season.
For Opening Day, navigate to this page where as of this writing there are 3687 tickets for sale. The cheapest are some obstructed-view bleacher seats for $18 each, but there are plenty of decent seats left for under $30 a pop. And there you have it.
Yankee Stadium hosts a sporting event this weekend as the Notre Dame Fighting Irish take on the Army Black Knights in the new stadium’s inaugural football game. For the Yanks, this is a key moment for the House that George Built because they need this non-baseball events to be successful to help offset the costs of building the new facility, and early indications are that this game will have more than 51,000 fans in attendance.
If you’re still looking for tickets or thinking about going at the spur of the moment, our partners at TiqIQ have over 360 tickets available, and their numbers show that the game at Yankee Stadium is outpacing the game Notre Dame played against Navy at the new Meadowlands Stadium last month.
Meanwhile, for those bound for the stadium, Metro-North will be running extra trains through the Yankee Stadium stop both before and after the game. The full details for train service are right here.
Our partners at TiqIQ comes an update on ALCS ticket prices. As the graph above shows, over the last five days, prices for the tickets at Yankee Stadium have gone down significantly.
I believe we’re seeing the impact of a long series coupled with what I call the A.J. Effect and the reality of a weekday day game. I’m surprised that the Cliff Lee/Andy Pettitte tickets are showing such a decline, but I know Yankee fans aren’t keen on seeing A.J. throw a pivotal Game 4. With Game 5′s 4:00 p.m. start time, too many fans with tickets can’t take off from work.
As always, we have plenty of seats at RAB Tickets. Check it out if you’re trying to get to the Stadium.
Our partners at TiqIQ have some graphs — and tickets — for the upcoming American League Championship Series. The above graph came out before Major League Baseball announced that Game 5 would be an afternoon affair, but as you can see, tickets start out expensive and get even more so as the series progresses. Notably, TiqIQ says that over the five days prior to Game 3 of the ALDS, ticket prices shot up by more than 60 percent. If it looks like the Yanks are going to clinch or if the series is tight, tickets will be in higher demand.
While the gist of the graph below is that bleacher seats are still cheaper than the rest of the park, even sitting behind the outfield walls will cost a pretty penny for the postseason. Average resale prices for the bleachers is in excess of $200 a seat, but it’s well worth the experience. I saw Game 2 of the 1998 ALCS from the bleachers at old Yankee Stadium, and the crowd erupted when Chuck Knoblauch’s mental error cost the Yanks the game.
As always, we have a wide array of tickets available for these games at RAB Tickets, and despite the high average prices, bleacher seats can be hard for around $100-$120 a pop right now. We’re also running a promo for the week. If you make a purchase of $500 or more on Ticket Network only — basically the equivalent of two tickets for one game — put in the code rab28 for a 5 percent discount. Finally, if you’re interested in tickets in Texas for Games 1 or 2, we have those available as well. You can find ALCS Game 1 seats right here and ALCS Game 2 seats here.
After the Yanks grabbed the first two games of their best-of-five set from the Twins this week, the action returns to the Bronx tomorrow night as the Yanks have two cracks at home to wrap up this ALDS. Not surprisingly, ticket prices are on the rise. Our patterns at TiqIQ provided us the above graph, and we can break it down.
As the playoffs have progressed the average price of tickets on the secondary market for Game 3, the first potential clincher, have shot up markedly. Between October 6th and earlier today, over 1000 tickets moved on the secondary market as the average price went from $283 to $384. Some of that movement was due to cheaper tickets coming off the board, but a few hundred have been added since. The extra inventory has pushed the price up around $10 on average, and it’s clear that people are paying with the hopes of seeing a clincher.
Meanwhile, Game 4, right now, is on the downswing. With the Yanks on the verge of an ALCS berth, the secondary market seems wary of a potential Game 4. I’d say snap up those Game 4 tickets now because if it looks as though the game will be played, the prices will shoot way up after Game 3. If the game isn’t played, StubHub’s FanProtect Guarantee will cover the price.
For those looking to buy tickets for Game 3, RAB Tickets has you covered, and we get a small cut of the sales to help power this site. Don’t forget, as well, to join the RAB Tickets Facebook page. After the ALDS is over, we’ll select one fan at random to win a Yankee cap.
Now that the Yankees know when and where they’ll be playing their ALDS games, our partners at TiqIQ have put together a series preview graphic for us. Tickets, as you might imagine, are selling for top dollar for this best-of-five set. We have the dual combination of the first playoff series at Target Field plus a weekend in the Bronx fueling ticket prices. Not unsurprisingly, the Saturday night game in the Bronx and a potential Game 5 are the most expensive tickets of the set, and you can find a full breakdown and seats at Yankee Stadium for sale at RAB Tickets.
In other ticket-related news, RAB Tickets now has a Facebook page that we’ll be using for more ticket-related news. We’ll post some graphs that don’t make it to the RAB main page and host an informal ticket exchange. You can find it right here, and we’re running a contest to promote it. Anyone who “likes” RAB Tickets on Facebook during the ALDS will automatically be entered into a drawing for a Yankee hat. We were thinking we’d go with the 2010 Playoffs cap, but we might be convinced to splurge for the authentic 59Fifty on-field hat instead.