Marakovits previously worked as an anchor for SNY and covered the Yankees for 1050 ESPN Radio in 2010. She’s also been a sideline reporter for the Philadelphia 76ers, covered the Phillies as a beat writer for 950 ESPN Radio, and contributed to WFAN in the past. You can follow her on Twitter at @M_Marakovits.
Via Neil Best, Kim Jones will not be back as the YES Network’s clubhouse/sideline reporter in 2012. They offered her a contract, but she’s decided to pursue other opportunities after seven seasons on the job. I enjoyed Kim’s reporting and wish her the best, but I sure hope this means a lot more Jack Curry.
For the ninth year in a row, the YES Network was the most-watched regional sports network in the country in terms of total day delivery in its home market. That’s a fancy way of saying more New Yorkers watched YES every day in 2011 than any other city watched its regional network(s). You can click through for all the stats, but I’ll save you time by saying they basically blew everyone out of the water. They were first overall by a wide margin.
And just for the record, we are taking full credit for that 52% increase in YESNetwork.com traffic. What’d you think that banner up there was for, aesthetics?
Report: Lou Piniella set to join YES Network team
An old familiar face is getting ready to return to the Yankee family. One-time Yankee player and manager Lou Piniella will be rejoining the Yankees as a spring training instructor and YES Network analyst, Bob Raissman of The Daily News reported yesterday. Piniella, who served as a San Francisco Giants’ consultant last year, wanted to stay in baseball but also wanted to be close to his home in Tampa. The Yanks were the perfect fit.
According to Raissman’s report, Piniella will do “a limited number of appearances” on YES. The News scribe expects the former skipper to be in the booth come Opening Day in the Trop, and he’ll do a handful of other series throughout the season. The Piniella deal isn’t final yet, but a YES Network spokesperson confirmed to Bryan Hoch that the two sides were working toward a contract. It’ll be good to hear Sweet Lou, who served in the MSG broadcast booth in 1989, back on TV.
Rule tweaks dominate new MLB Basic Agreement
Later this week, the MLB Owners will ratify the new Major League Baseball Basic Agreement, and as the Players Association approved it today, it will become the law of the baseball land. We’ve heard a lot about the changes to the luxury tax, the amateur draft and international spending. Now, courtesy of the Associated Press, we learn about the myriad minor rule changes as well.
Many of these rule changes are common-sense. The Yankees, who should have played the Wild Card Rays this year in the playoffs but did not, would under a rule that allows teams from the same division to meet in the Division Series. MLB, as was reported earlier this fall, will expand instant replay to include “trapped” catches and some more fair/foul calls. The All Star Break will now be four days, and the game may move to Wednesday beginning in 2013 as well.
For players, MLB has banned tattoos with corporate logos and obscene nicknames written on equipment that may be visible to fans at the stadium or at home. Furthermore, David Ortiz will no longer be allowed to whine about his RBI total as players are banned from requesting scoring changes from the official scorer. Only MLB may hear an appeal now.
My favorite new rule change concerns uniforms though. Here’s how the AP describes it:
Quick uniform number switches will be a thing of the past. Players must tell the commissioner’s office by July 31 of the preceding year if they want a new jersey. That is, unless “the player (or someone on his behalf) purchases the existing finished goods inventory of apparel containing the player’s jersey number.” As in, every replica jersey, jacket, T-shirt, mug and anything else with a number that’s anywhere in stock.
How utterly vindictive.
Finally, one popular team practice has been eliminated as well: Clubs may no longer summon Minor Leaguers to the Majors without activating them. In other words, no more will top prospects be allowed to watch the rest of the regular season unfold in late September from the bench. The Yanks have done this in the past with their youngsters ranging from Derek Jeter to Jesus Montero and beyond. All told, though, these rule changes seem fairly reasonable to me.
As YES and DirecTV continue to negotiate a renewal deal, the Yankees’ network will not pull its signal from DirecTV until at least Thursday, the YES Network announced this morning. While the package deal expired yesterday, the two sides have agreed to extend their negotiating deadline until Thursday, April 7. The YES Network, a RAB partner, said it granted the extension “in order to continue negotiating with the goal of reaching a new agreement.” Today’s game is on FOX but the next five games are on YES. We will continue to follow this story.
The YES Network has done wonders for the Yankees’ bottom line, and it’s showing off the field as well. The Yanks’ TV station, the most watched regional sports network in the country last year, has garnered 46 Emmy nominations for its baseball, basketball and sports media programming. The network, a content partner of ours, has already won 49 Emmy’s in its short existence.
“This record number of nominations for YES is a testament to the hard work, tremendous energy and total team effort exhibited by everyone at YES,” John Filippelli, president of production and programming, said in a statement. “We are especially pleased with the breadth of programming and productions recognized by the Academy, along with the fact that the efforts of so many individuals – both on-camera and behind the scenes – have been validated.”
On the Yanks’ side of things, Paul O’Neill and John Flaherty were both nominated in the sports analyst category for on-air talent, and Bob Lorenz too garnered a nod as an anchor. Off the field, the network’s coverage of George Steinbrenner‘s death in July and HOPE Week as well as their Yankeeography episodes earned recognition as well. The YES Network’s new in-game graphics are up for an award, but unfortunately, our commercial is not.
In other YES news, the year-end ratings for 2010 came out, and they show a network still growing. The network is averaging 72,000 viewers per day in the primetime slot — more than MSG and SportsNet NY combined. Their Yankee broadcasts ranked number one in the New York area on 39 of 45 straight nights among the following demos: Men 18+, Men 18-49, Men 25-54, Adults 18-49 and Adults 25-54. In lay terms, that’s great for ad rates.
The Yankees have a good thing going on with the YES Network right now, and if — or when — the team is ever put up for sale, YES will be a valuable part of that package.
Joel Sherman is at the BAT dinner tonight, and he ran into the Yanks’ old pal David Cone who shared some good news with The Post reporter. Coney will be returning to the YES booth for 25 games this season. We don’t yet know which member of the Yanks’ broadcast team Cone will be replacing, but my money’s on Tino taking his talents elsewhere. I’ve always enjoyed Cone’s contributions to the telecasts, and it’ll be good to hear him on the air again. I wonder if he’s finally figured out his dance yet.