Yankee Stadium is getting more stylish this summer as Donna Karan and the Yanks have announced a three-year sponsorship deal for the DKNY line. The New York lifestyle line will become the team’s first fashion sponsor, and the deal will include in-stadium signage, sponsorship of the right field Dugout Lounge and an outfield billboard, according to SportsProMedia.com.
“Donna Karan created DKNY to capture the spirit of New York and the people who live here, including the most successful baseball team in history: the Yankees,” DKNY Chair and CEO Mark Weber said.” This unique sponsorship gives DKNY a direct way to reach the consumer and also provides enormous visibility among the loyal, passionate audience, and the millions of fans who visit Yankee Stadium each year, and the many millions who watch Yankees games on television.”
Terms of the deal have not been announced, but it is believed to be in the seven-figure range and will run through the 2013 season.
Photo above courtesy of DKNY.