Introducing the RAB PaywallBy
Since late February in 2007, long before Mark Teixeira and CC Sabathia were Yankees, long before we knew about Manuel Banuelos or the power of Kevin Long, Joe, Mike and I began RAB as an experiment in blogging. We had been writing for various other outlets and thought we could do a better job on our own site. Since then, we’ve followed four baseball seasons, penned over 11,200 posts, received 950,000 comments and see 1.2 million of you reload the site every month.
For years, RAB has been a labor of love. We earned some money off of advertising, but it’s not enough to run the site full time. Mike has worked as an engineer and writer for MLB Trade Rumors and FanGraphs; Joe has a day job as a tech/mobile phone writer and also contributes to FanGraphs; I’m in law school and recently picked up a gig at Baseball Prospectus. Still, we’d love to focus on River Ave. Blues as a full-time venture, and so we announce today a trailblazing path in baseball blogging: The RAB paywall.
Drawing inspiration from The New York Times’ recent foray into charging for web content, we’ll be doing the same. After all, while free content is a nice benefit of the Internet, those who produce the content need to be adequately compensated for their time and energy.
So how will this work? First, the good part: Some of our articles will be free. You can still enjoy game threads and open threads as well as the numerous asides we post. Those aren’t going anywhere. But long-form pieces and recaps will fall behind the paywall. Our readers too can access a certain number of free posts per month. Here’s how it works:
- 27 free articles per month. After 27, you can buy a monthly subscription for $3.14.
- 42 free comments per year. After exceeding that total, commenters can purchase an annual unlimited account for $19.23.
Of course, we’ll also offer some bonuses as The Times is doing. Those of you who find their way to RAB via our @RABFeed Twitter account or Facebook page won’t be docked for article views. We still want to make RAB as accessible as possible while working toward drawing in enough revenue to make the site sustainable.
We know many of you might not be happy about this news, but we hope it will lead to better and more thorough coverage. With the added revenue, we’re going to upgrade our offerings, post more frequently and provide more in depth coverage. Over the next few months, you’ll see some changes to the site that aren’t quite ready for prime time, and by next April Fools Day, the paywall will be live.