Business Notes: Derek Jeter, Joe Girardi

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Sherman: Yankees planning to add Mitchell, Greene to 40-man roster
(Patrick Smith/Getty)
(Patrick Smith/Getty)

Got a pair of non-baseball business notes involving two prominent Yankees to pass along, so let’s dive in:

Derek Jeter: Book Publisher

According to Julie Bosman, Derek Jeter announced this week that he will start Jeter Publishing, a publishing imprint that is partnered with Simon & Schuster and Wicked Cow Entertainment. He admitted to thinking about life after baseball while hurt for much of this past season. “I’ve had a lot of time to myself to think. The whole last year has been sort of a blur. Being away from it for so long gave me the opportunity to think about what the future may hold after baseball” said the Cap’n. “I think this sort of sets the blueprint for post-career. This is a great way to start.”

Jeter’s first books will be released sometime next year. They’re expected to include nonfiction books for adults, children’s picture books, elementary grade fiction, and books for children who are learning to read. The project could lead to film and television publications. “You never know where this may go. You look at all the opportunities that come with content in general — I mean, there might be a compelling story that someone has that turns into a film or a TV show,” he added. “If I put my name on something, I’m going to be involved. I’m not just going to put my name on it and not pay attention.”

You could have given me roughly a million guesses, and I would have never guessed Jeter would get into book publishing after his playing days are over. That’s pretty cool though, congrats to him for getting this off the ground and figuring out what he wants to do once he hangs up his cleats. Still, book publishing? Never would have guessed it.

(Jim McIsaac/Getty)
(Jim McIsaac/Getty)

Joe Girardi: Mobile App Engineer

Dan Barbarisi reports Joe Girardi has developed a new mobile app with Appetizer Mobile that is scheduled to launch early next year. This isn’t some branded app that got the okay to use Girardi’s name and likeness at the last minute, he’s been working on it for the last year. “I see my children on apps — and ordering apps, on many occasions — and I just thought it would be kind of fun to create an app that I felt was appropriate for them,” he said. “I think that’s what you worry about all the time, for me, as a parent with kids.”

Girardi declined to reveal the specifics of the app, but it’s a “sports-related multiplayer-capable game utilizing ‘augmented reality technology,’ which supplements real-world environments with computerized input,” according to Barbarisi. That’s a mouthful. Appetizer Mobile CEO Jordan Edelson said it will be “kid-friendly but targeted to baseball fans and adults as well.” The app will be free to download but there will be in-game purchases. Girardi’s cut is going to charity.

“It’s a different side of me, because I think people are always used to seeing me at the ballpark, and not having this type of creativity. It’s not something that I do a lot of, but when I do put my heart and soul into something, it’s important to me,” added the skipper. This isn’t an unexpected as Jeter getting into book publishing, but I can’t say Girardi struck me as the type of guy who was big on technology or anything. Good for him. Sounds like he was very involved in the process and put a lot of work in.

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  • CountryClub

    My guess is that Jeter will end up like Magic Johnson. He’ll dip his toe in a lot of different businesses before getting involved as an owner somewhere.

  • EndlessJose

    Well at least Jeter has something to retire too.I was worried as most players like MO and Pettitte have a reason to retire as they have families to go to at least Jeter has something else to do.

    • steve (different one)

      I was worried how he would support himself.

  • vin

    The Girardi app sounds pretty interesting… whatever it is. I’ll keep an eye out for it.

  • hogsmog

    My favorite Girardi expression.

  • RetroRob

    The Jeter story was a total surprise. Then again, the Captain does not reveal much about his personal life so that makes it hard to guess what he’ll do. I suspect that while Derek will be heavily involved, I’m guessing that this is partially a branding situation where the publisher came to him.

    As for Joe, just as long as he does go all Curt Schilling and believe he can actually run and fund a software development company. Keep your money!

    • RetroRob

      does *not* go…

  • Andy in Sunny Daytona

    Jeter Publishing first children’s book:

    “Mommy Got A Gift Basket and I Got A Baby Brother”

    • Steve (different one)

      “Derek and the Centaur”

    • Robinson Tilapia

      “Let’s Bend Down and Touch Our Fee…..OUCH!”

  • http://comcast.net ohn

    Jack, Do you have anything to talk about besides Derek the book writer and Joker Joey?????????????????? I thought you had your hand on the pulse of the Yanks off season. Who really cares if Jeter is writing kids books?? I hope you start filling the Yank Fans in on what they’re doing in the FA market and what us fans can expect. Please instead of this book author B.S. PLEASE!!!!!!!! P.S. Jeter is also in ADS to sell FORDS. WOWSIE. Give us your thoughts if Jeter is worth a pay raise to 12.5 million after playing in 17 games for his 10 million in 13. Will he be an asset in 14 or just taking up a roster spot. That what most Yankees fans want to know!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    • jjyank

      …where do you think you are right now?

      Clearly not on RAB, where nobody named Jack writes. And you clearly don’t realize that it’s mid-November either.

      Stay in school, kid.

  • Kiko Jones

    This isn’t an unexpected as Jeter getting into book publishing, but I can’t say Girardi struck me as the type of guy who was big on technology or anything.

    Who, iPad Joe? Wasn’t expecting this but definitely not surprised.