Selling the start timeBy
While the start of tonight’s Yankees-White Sox game will probably be delayed by rain, the game is scheduled to start at the odd time of 7:11 p.m. Why the odd choice of time instead of the usual 7:05 p.m. start? Because the White Sox are making money from 7-11. The South Siders are earning $500,000 a year to start their night home games at 7:11 p.m. as part of a promotional tie in. Baseball teams really do sell everything nowadays.