Selling the start time


While the start of tonight’s Yankees-White Sox game will probably be delayed by rain, the game is scheduled to start at the odd time of 7:11 p.m. Why the odd choice of time instead of the usual 7:05 p.m. start? Because the White Sox are making money from 7-11. The South Siders are earning $500,000 a year to start their night home games at 7:11 p.m. as part of a promotional tie in. Baseball teams really do sell everything nowadays.

Categories : Asides


  1. Patrick says:

    That’s pretty awesome. I wish someone would pay me to go to bed at the same time every night or something.

  2. Joseph P. says:

    I’m with Patrick. That’s awesome. Don’t know why 7-11 would want to throw money away like that — their brand is already ubiquitous.

  3. Rich says:

    Phooey! The game doesn’t really start until it’s Okayed from the Lowe’s announcing booth.

  4. Mike Plugh says:

    Meanwhile, a 7-11 start in Chicago means a 9-11am start in Japan, which always makes me cringe to see. Funny how that number just jumps out at you when you see it these days….

  5. Marsha says:

    Now I’ve heard everything.

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