MLB’s All Star Statues debuting today

Back in 2000, as part of a charity auction, cows decorated by people from all over adorned the streets of New York as part of the Cow Parade. This year, with the All Star Game in town, MLB is releasing its own version of the cow parade: baseball-themed replicas of the Statue of Liberty.

Throughout the city starting today, observant New Yorkers can find 42 different Statues celebrating the 30 teams, the Brooklyn Dodgers and various other New York City baseball related designs.

I like this idea. While it’s clearly a bit gimmicky, it’s a nice way of honoring the city while marketing baseball, and if it’s one thing we’ve learned over the last few years, it’s that baseball needs to find a few feel-good marketing campaigns to run. Much like they did with the cows, fans will hunt down these statues for photo ops, and the casual person happening upon one of these statues will stop and notice it.

Per the press release, find the statues here, among other places:

Of course, you can also buy replicas online as well. The one commemorating the last season in Yankee Stadium is pretty neat.