Back in 2000, as part of a charity auction, cows decorated by people from all over adorned the streets of New York as part of the Cow Parade. This year, with the All Star Game in town, MLB is releasing its own version of the cow parade: baseball-themed replicas of the Statue of Liberty.
Throughout the city starting today, observant New Yorkers can find 42 different Statues celebrating the 30 teams, the Brooklyn Dodgers and various other New York City baseball related designs.
I like this idea. While it’s clearly a bit gimmicky, it’s a nice way of honoring the city while marketing baseball, and if it’s one thing we’ve learned over the last few years, it’s that baseball needs to find a few feel-good marketing campaigns to run. Much like they did with the cows, fans will hunt down these statues for photo ops, and the casual person happening upon one of these statues will stop and notice it.
Per the press release, find the statues here, among other places:
|All-Star Game||MLB, 245 Park Avenue|
|American League||Statue of Liberty|
|National League||Ellis Island|
|Brooklyn Dodgers||Topps, One Whitehall Street|
|New York Giants||Toys “R” Us, Times Square,1514 Broadway|
|New York Mets||Penn Station, 2 Penn Plaza|
|Yankee Stadium tribute||Yankee Stadium|
|Atlanta Braves||World Financial Center Plaza|
|Boston Red Sox||Sports Museum of America, 26 Broadway|
|Chicago Cubs||20 Broad Street, near N.Y. Stock Exchange|
|Pittsburgh Pirates||888 7th Avenue, near Carnegie Hall|
|St. Louis Cardinals||1290 Ave. of the Americas, near Radio City|
|Tampa Bay Rays||Champs, 5 Times Square|