Spectacular ratings for an All Star spectacleBy
The numbers are in, and this week’s 15-inning All Star marathon at Yankee Stadium was a huge ratings hit. As Maury Brown at the Biz of Baseball reports, an estimated 14.54 million viewers watched the game, the most viewers of the Mid-Summer Classic in the last six years. Brown also notes that Monday’s Home Run Derby was the highest rated cable TV broadcast of the year and that merchandise sales — including the popular Statues on Parade — and FanFest attendance reached record highs as well. Brown does offer up an interesting question to ponder: How can MLB top this year’s Yankee Stadium send-off next year and in years to come?