Mar
12
On subway station names and new stadiums
ByWith a newly named stadium opening in Queens and a new Metro-North stop opening the Bronx, the MTA is attempting rechristen one stop and name another. Over at Second Ave. Sagas today, I looked at how the MTA is not embracing the CitiField moniker and what the agency plans to call the Metro-North stop near Yankee Stadium. Check it out.
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Does this get tagged as “Better than the Mets”?
There is a corporate name UNDER the words Yankee Stadium at the new Stadium. I can’t remember which one but when I went by the other day I thought, “That’s just wrong.” There should be NO corporate “stuff” on the outside of Yankee Stadium. Are they going to sell billboard space all around the facade and still claim they’ve preserved the purity of the Stadium?
Considering how the stadium looks inside and out — advertisement, TV screens, martini bars — it’s hard to claim they’ve preserved any sort of purity.
Are they going to sell billboard space all around the facade and still claim they’ve preserved the purity of the Stadium?
No. In order to not be tempted to sell billboard space along the facade, they tried to maximize the revenue streams from other parts of the stadium by doing things like putting corporate names under the words Yankee Stadium.
You should be happy that the Yankees are maximizing their revenue streams, it gives them money to go get more Sabathias and Teixeiras without raising your ticket prices even more than they already are.
There is a corporate name UNDER the words Yankee Stadium at the new Stadium. I can’t remember which one but when I went by the other day I thought, “That’s just wrong.”
I believe you’re speaking of Bank of America. They were the main corporate sponsor of the new Stadium, and as such, they had the main sub-name attached to the Stadium.
Under pressure from stupid legislators (from both sides of the aisle), BoA backed out of the naming deal, so now there’s no sub-naming agreement.
Hmmm, something about the site layout design at Second Ave. Sagas (and even the name structure itself) seems eerily familiar.
Can’t quite put my finger on it…
That was actually one of our guinea pigs for the RAB redesign. Don’t tell anyone.
I saw nothing.
So THAT was the test site you were talking about.
Nah. The test site I was talking about was another super-secret RAB-only test site. But I used SAS for this theme to test it live.