Costa: Yankees lost $58M in ticket revenue from 2012-2013

Update: Yankees agree to one-year deal with Kelly Johnson
Brian McCann, Jacoby Ellsbury, and increasing value of a win

Via Brian Costa: The Yankees lost approximately $58M in ticket revenue this past season according to publicly available financial documents the team must file with the city as part of the bonds agreement for the construction of the new Yankee Stadium. Ticket sales and suite licenses totaled $295M in 2013, down from $353M in 2012, $377M in 2011, and $384M in 2010. The team attributes the revenue drop solely to missing the postseason.

“What this clearly shows is that the Yankees’ whole financial equation is built around winning. If you take that away, they become mere mortals from a financial standpoint,” said Vince Gennaro, president of SABR and consultant to MLB teams. That $58M, which doesn’t include lost concession revenue, is greater than what the club would reportedly save by getting under the luxury tax threshold in a given year. That might explain why the team has suddenly reversed course and gone on a spending spree after talking about getting under the threshold (and making moves to make it possible) for the last two years.

Update: Yankees agree to one-year deal with Kelly Johnson
Brian McCann, Jacoby Ellsbury, and increasing value of a win
  • Need Pitching & Hitting

    I’m still not convinced they’ve abandoned the $189M plan.
    Clearly it’s not happening with ARod, but a full (or mostly full) season suspension for ARod and they still may do it.

    • Fin

      Yep, if Arod is suspended I think they will stay just under the cap. IF hes not I think they will just blow way past it. I don’t think its possible to fill out the roster with a championship caliber team at this point and stay under if arod isn’t suspended for the year.

      • Need Pitching & Hitting

        I’m not sure it’s possible even if ARod is suspended for the year.
        Still a lot of big holes to fill…

        • Fin

          Agree, even with arod gone for the year a “championship” caliber team may not happen, but a playoff team certainly could. Which will give them a shot at it.

          • Need Pitching & Hitting

            I think even a playoff team would be very difficult.
            Not impossible, but I think they’d need a lot to go well (Tex, Jeter, and CC bouncebacks, significant injury avoidance, big contributions from some young pitchers, etc).

            • Fin

              Ehh, they need bounce back from CC and Tex no matter what they spend. Everyone needs significant injury avoidance. I don’t think they can build a championship caliber staff without a lot of luck no matter what they spend, the pitchers aren’t out there. They have to have a bounce back from, Nova to pitch well all year ect… Even without all those things going right, I think they can have enough offense and just enough pitching to make the playoffs and still stay under $189 if Arod is gone for the year.

              • OldYanksFan

                This x 100!
                And it’s almost always true, for every team, every year.

            • Poconos Adam

              Currently they are at the mercy of too many bounce-backs.

              …..agree that there are too many “ifs” right now.

  • bonestock94

    Well, I welcome the return of the evil, free-spending Yankees if that’s the case. Here we are on the “wrong” side of a lot of big contracts, and the picture is getting rosier by the day. The cure is more spending.

    • Need Pitching & Hitting

      The cure is developing more players from within. Spending on free agents doesn’t necessarily prevent that (though they will lose draft picks in the process).

      They need to keep winning for business to be good.
      They don’t have the cheap players to make that happen.

      • Now Batting

        I liken developing from within to a miracle vaccine more than a cure. You have to develop, nurture, and invest in players. You need phenomenal people working with them. Even with all that you still need incredible luck. Once you succeed the players eventually degrade and you have to start again with a new vaccine or have more in the pipeline.

        Free agency is a cure. You have an illness that is suddenly fixed. It costs a lot but you hope the rewards make it worth it. Even then it’s not as long-lasting as a vaccine.

        • qwerty

          Free agency is a lot more like slapping a couple of bandaids on a festering wound without first addressing it with antibiotics or rubbing alchohol and then stitching it up to make certain it heals properly. It’s a temporary solution at best. Organizations that use free agency to build an entire team are doomed to failure the majority of the time.

      • WhittakerWalt

        “Developing players from within” is one of those things that sounds more noble (not to mention effective) than it actually is.

  • Mykey

    God I hope the $189 million plan is out the window. But how did this kind of thing not cross their mind before hand?

    • RetroRob

      It did. They believed they could build a winning team while also getting under $189M. They’re not wrong, but injuries and the farm system messed up part of their plans. Conditions changed, so they are altering their plans. They still may get under 189 in A-Rod is suspended, but I don’t think there is any doubt they will exceed it to put a winning team on the field.

    • OldYanksFan

      $295M in 2013, $353M in 2012, $377M in 2011, and $384M in 2010.
      That’s about a 25% drop in 3 years, starting after they Won the WS!

      I don’t think they anticipated the ‘ARod situation’, and such big declines from CC and Teix. That’s a lot of housepower right there. They (and nobody) could have anticipated the ‘injury parade’ of 2013. And my guess is the hoped for a little more from the farm.

      They took a shot, based on the current, soon to expire CBA.
      Too much went wrong, and they lost.
      It’s easy to look back and blame, but the $189m plan had some solid reasoning behind it.

      Here’s my Mantra, that I remind people of when they second guess a decision.
      Sometimes, really good decisions work out poorly.
      Sometimes, really poor decisions work out well.

      Like Baseball, a lot of Life is random.

      The only real question for the Yankees is will they react correctly to the current situation and go back to Winning as the priority?

  • Dutch Donkey

    So this may be off-topic, but how is it fair in any way that the Yankees would get to delete any contract payments from luxury tax calculations in the event that he is suspended? They signed him to the long-term deal, and it should count against them either way.

    By this logic, why don’t the Angels just persuade Pujols to get on juice and then get that albatross contract off the books? It is insane that the Yankees get to spend this extra money if he is suspended.

    • will

      Are you dumb? He’s not getting paid, if he loses his case because he violated the rules and his contact. And idiot would know that, and wtf would pujols do ped’s to save the angels some dollars, are you an idiot?

      • Dutch Donkey

        Plain and simple, because the Yankees agreed to the contract with A-rod and it should count on the books and they should have to live with it.

        Why should the team benefit, because he cheated? It makes absolutely no sense. Like I said, since this is how the system works, why don’t Angels get Pujols to take juice, Texas get Prince Fielder on juice, etc.? It will get them out of all the big contracts so they can spend on free agents like the Yankees are doing.

        • Need Pitching & Hitting

          Why would Pujols or Fielder forfeit millions of dollars?
          Why wouldn’t the Angels just get Pujols to retire.
          Why should a team be taxed on salary that isn’t paid?
          The Yankees presumably weren’t aware of ARod’s PED use at the time of the contract. Why should they be punished for his cheating?
          The Yankees are still on the hook for the remainder of ARod’s contract left after any suspension.

    • Get Phelps Up (looking for a new name)

      And how would Pujols be pursued to forfeit millions of dollars just because his team gave him that stupid contract?

      • Get Phelps Up (looking for a new name)


    • nsalem

      Off topic, illogical and stupid. You deserve a donkey punch.

    • vin

      Alex, is that you?

    • I’m a looser baby so why don’t you kill me?

      Oak. Tag.

    • mcgatman

      No matter what happens with the Yanks next year, Mets are still gonna suck.

      Go weep quietly into your game-used David Wright jersey.

  • Legend of 23

    When are we going to hear from Levine that the decline was due to Stub Hub, looks like the Ticket Exchange didn’t really help.

  • RetroRob

    That’s just ticket sales. Add in lost advertising revenue due to decreasing dollars, decreased concession sales, etc. and a less-than-inspiring Yankee team that doesn’t make the playoffs easily can cost the Yankees $100+M in a given season.

    The $189M payroll was built on a couple of assumptions, such as Pineda and Banuelos becoming key pitchers in 2014. That and the overall stagnation of the Yankees farm system is forcing the Yankees to alter their plans, which is a good thing.

    Winning and making the postseason trumps the $189M plan by a substantial margin. It also is why paying Ellsbury and McCann and who knows who else makes great sense in the Yankees universe. Worrying about their decline phase is pointless. The Yankees will cycle in new players when they decline to maintain winning. It makes great financial sense for them, while for other teams it does not.

    • RetroRob

      …due to decreasing *ratings*…

    • nsalem

      This and I also believe they thought that either Heathcott, Tyler or Williams would be contributing to the parent club by 2014. I think with or without A-Rod that 189 is out the window and they will be aggressivelly puruse Cano within reason and still plan to go after after another top tier FA on top of that. i tihink they were embarrased by the lack of attendance last year. Though they claim they thier attendance may have been around 3 million last year I think atleast part of that were freebies issued to corporate sponers. I’m looking foward to a much brighter 2014 and hopefully by 2015 maybe some of those prospects we were counting on will be contributing.

      • RetroRob

        Yes, I do think one or more of those OFers were part of the plan, even if it was later in 2014. Their down 2013 and the poor free agent market for OFers next year had to be part of the decision-making process.

        Of course, I’d like to look at the glass half full. Banuelos will be back in AAA next year, Heathcott finished strong, and Austin is a good rebound candidate after his first year in AA. Hopefully a year from now we can look back at a stronger farm system and a winning MLB club.

  • Nathan

    The frugality of the Yankees came back to bite them in the butt. Good.

    Shows the Yankees that they need to spend money to make money. Fans aren’t going to spend their hard-earned dollars for a inferior product.

    • Nathan

      The whole $189M self-imposed limit was a stupid handicap. What sets the Yankees apart from other teams? The history, the legends, the stadium? No…the ability to outbid and spend.

      • D

        Yeah Ruth, DiMaggio, Mantle, Ford, who were those guys? And who cares about that dump down the street, too?

        The Yanks didn’t outbid and spend 1996, 1998-2000.

        The Yanks existed before 1996 just sayin’.

        • MartinRanger

          The Yankees’ dynasty lasted as long as it did because the Yankees had the financial muscle to -never- allow their top players to leave via free agency. Jeter, Williams, Pettitte Mo, Posada – they kept them as long as they did because they could afford to pay the money.

          So yeah. It wasn’t just about developing homegrown talent. It was about -retaining- that talent.

        • Cool Lester Smooth

          They absolutely did outbid and outspend during that time, that’s how they managed to keep their core.

          The Yankees are the Yankees because they don’t let their stars leave in free agency.

        • JCK

          Ruth was bought. DiMaggio, Mantle and Ford were all signed as free agents before the existence of the first year player draft. And in the late 80s and early 90s, the Yankees had a bunch of years of top 10 picks in a row and no restrictions on international free agents.

          Your comparing wildly different time periods with different sets of rules.

          Right now, the advantage the Yankees have is their wallet. Sure they could go into a full rebuild and suck for half a decade to restock the farm system with top 10 talent and the best international players, but I doubt most fans would be happy about that since there appears to be another way to stay competitive (i.e., outspending for free agents and taking chances on amateurs at the margins).

  • Fin

    If the Yankees keep going at the pace they have this offseason, there should be huge fan turnout next year. Not only will it be a very exciting offensive team but there will be all new shiny toys to root for. Many people suspected that the way the Yankees went about trying to get under the cap would cost them more money than it would save them, and it seems to have worked out that way.

    • I’m a looser baby so why don’t you kill me?

      Yeah I remember well the palpable excitement during the OS we traded for ARod, right after Boston lost him. It felt then like the next wave of the dynasty was upon us. (Oops)

  • Pseudoyanks

    Interesting, and add $15-20 Million in concessions and Parking Revenue.

  • Mike

    And add in lower YES ratings….. And they are painfully aware that some of the attendance and viewership was because of the Mo/Andy farewell tour, as well as the smoke-and-mirrors winning they did in the late springtime.

    This very easily could have been a 75 win team, despite spending almost $230mm on payroll last year

    The calculus for the Yanks is not the profit on a yr/yr basis, it’s the actual value of the asset represented by the winning franchise with the greatest continuing history in the biggest media/sports market in the world. Key is the “winning”- and I think the ownership ( and maybe the banks/investors on the board) just realized you can’t try to save $20mm if your $3bn asset loses $100mm when they play only average baseball

  • MartinRanger

    Music to my ears. Also reassuring given the unexpected splurging on Ellsbury.

    • I’m a looser baby so why don’t you kill me?

      Also probably music to JZ’s and Cano’s ears!

  • Dan

    Honestly, they deserved to get fucked for not making the play smarter. $189m is doable (even this year, even with Cano and a couple of SPs), but they needed to spend way smarter the past couple years, including with getting a big FA last year or the year before instead of paying $6.5m for Ichiro and then having to make it up with McCann and Elsburry. Don’t get me wrong, I”m happy they signed them, but they could have gotten Martin and Greinke instead and still have saved money for Cano, another outfielder and another SP.

    Bottom line is they should have spent smarter the past few years.

  • Farewell Mo

    Great news. That should give Hal and Hank some more incentive to make sure they put a championship caliber team on the field instead of that crap they ran out there last season.

  • mustang

    “What this clearly shows is that the Yankees’ whole financial equation is built around winning. If you take that away, they become mere mortals from a financial standpoint,”

    NO SHIT!!!!!!!!!

    Seriously all those suits on the Yankees couldn’t figure this out?
    Wow just Wow!!

    Sometimes it amazes me how stupid smart people can be.

  • Stuckey

    Someone explain to me why the NY Yankees are uniquely dependent on having $225m payrolls to draw fans? The 4 teams that outdrew them didn’t have to. Two of them had about half of the Yankees 2013 payroll.

    Yankees contended this year.

    I think an alternative version of this issue should be examined.

    Perhaps the fans are exhibiting some fatigue for this model of roster building?

    Yes, Tex and Jeter were hurt, and Arod was Arod, but WHAT in baseball is more deflating, more enthusiasm-sapping then HUGELY priced players sitting on the DL and/or underperforming.

    Overdogs are fine and well so long as they’re performing at an elite level. Throw some adversity at overdogs and its easy to see why a pall falls over the fanbase.

    I think there is MORE going on here than just the team not being on pace to win 98 games all year.

    These Yanks are no longer the team that is finally returning to glory, which begat the Dynasty, which begat the Evil Empire. These Yanks are the almost inevitable byproduct of the latter.

    I think regardless of whether they’re rocking a .600 winning % all year that McCann, Ellbury, Tanaka and the retention of Cano and Kuroda are going to re-energize the fanbase just like that.

    There was a chemistry involved in 1996 to 2010 that isn’t just replicated by expenditure, and I think the 4-YEAR decline in revenue is a testament to that.

    • MartinRanger

      The average fans in the ballpark don’t give a damn about home-grown versus free agent. They just want results and names to get excited about.

      • mustang

        THANK YOU!!!

        Can I get get AMEN!

      • Stuckey

        Not a proponent of any argument reliant on the “average fan knows less than I are are impressed by bring shiny objects” theory.

        This team has an image/perception issue 98 wins, 50 Ellsbury stolen bases and 28 McCann HRs isn’t a wholesale cure for.

        • MartinRanger

          And a world series title? How does that contribute to their image/perception?

          Maybe the fact that they’ve priced half their fanbase out of tickets during a recession might also have something to do with it.

          Like I loved the homegrown dynasty Yankees but the team was making a killing between 2002-2009 relying on aging stars and free agent acquisitions.

          • mustang

            Go on brother keep preaching the good word.

          • Stuckey

            “And a world series title? How does that contribute to their image/perception?”


            “Maybe the fact that they’ve priced half their fanbase out of tickets during a recession might also have something to do with it.”

            Fair enough. I’ll then add I’m not sure + McCann/Ellsbury/Tanaka, – Rivera, Pettitte makes up for that.

            “Like I loved the homegrown dynasty Yankees but the team was making a killing between 2002-2009 relying on aging stars and free agent acquisitions.”

            But the argument was fans don’t care about homegrown players. How do we KNOW that when few of us have ever truly witnessed a successful Yankees team without them?

            Understand a whole generation of fans who are now in their prime spending years LITERALLY grew up with Jeter/Mo/Andy/Jorge/Bernie and non-homegrown by almost honorary homegrown players like O’Neil, along with the high-priced mercenaries that came and went and help keep them at the top.

            How do we know their UNPRECEDENTED longevity and VOLUME (two all-time first ballor HoFers, three borderline ish HOFers all at the same time) wasn’t an INTEGRAL part of that chemistry?

            • Havok9120

              So because at least a couple major homegrown guys were always on the roster for the last two decades or so, any example from the Yanks over that time period that says fans don’t care about homegrown vs. FAs is out the window?

              By that logic, what consistently winning/drawing team would ever provide evidence against you? Almost everyone has at least one well contributing homegrown guy.

              I will say that the Dodgers led baseball in attendance and it’s hard to argue that their core and most of their hype came from anything but mercenaries. It is equally hard to make that argument about the 2009-2012 Yankees. Even arguing it for the 2005-2008 teams is pretty difficult.

            • Robinson Tilapia

              And an even bigger generation has been watching this team since before the Core Four.

              There was nothing like the late 90’s. If that’s the benchmark for future success, though, you’re in deep doodoo.

              The next successful formula will look little like that. You keep on reinventing yourself based on your strengths. Who knows what the McCann/Ellsbury/whoever else era winds up being defined by.

    • Wheels

      Agreed, Stuckey. True excitement and goodwill generates organically.

  • TWTR

    Spending does pay for itself, but they also need to develop from within, which is as important as spending.

  • Stuckey

    “Ticket sales and suite licenses totaled $295M in 2013, down from $353M in 2012, $377M in 2011, and $384M in 2010.”

    I the only one that read this?

    There is more going on here than missing the postseason by a few games in the final week.

    • TWTR

      Yeah, they weren’t a particularly compelling team to watch.

      • Stuckey

        Were they a less compelling team in 2011 compared to 2010, and then again in 2012 compared to 2011 and then again in 2013 compared to 2012?

        That’s a trend worth examining.

        • TWTR

          Oh…I would like to see the comparable figures from other MLB teams to understand the context.

          • Stuckey


            Baseball revenue rose in 2012, after being essentially status in 2011 and 2010.

            I believe revenue was a little shy of $8b in 2013.

            So the Yankees apparently are trending in inverse proportion to the league overall.

            • TWTR

              Thanks, although a team-by-team breakdown would be preferable (e.g., is growth coming more from the bottom ranks than from the teams who have been at the top; or are a couple of teams skewing the aggregate total).

              Having said that, my guess is that fans identify with a core group of players (it doesn’t have to be that many), who they have watched develop and flourish over time, and their continued growth offers some of the compelling story-lines I referenced above.

              Those story-lines have been waning over the last few years, and there haven’t been many new ones to supplant them.

              There could, however, be other factors, like ticket prices, or a lack of a appeal of the new stadium.

              I don’t know.

              • I’m a looser baby so why don’t you kill me?

                I think it’s also YSIII fatigue, made worse with the recession. Yes, in many enormous ways it’s a much better place and experience than YSII, and yes, you can (sorta) go on the cheap. They got a bump the first year it opened which is only natural. But on the whole it is way more expensive, antiseptic, classist, and, well, just feels to me more like a Disney-esque recreation of something as opposed to the thing itself. Then you also throw in the steady decline and loss of dynasty-era players and here we are.

        • OldYanksFan

          Obviously, abandoning the Old Yankee Stadium, and creating so much of the New Yankee Stadium catering to the elite, had something to do with it.

  • Batsman

    IMO, Bad analysis. Yankee attendance has been going down ever since the new stadium was built. That’s a fact.

    Let’s not also forget, this past season (around May) the Yankees were in first place.

    The problem is not winning. The problem is ticket prices.

    • stuckey

      “A look at Yankees viewership since 2007 shows a troubling trend that did not start with this year’s disappointing finish. There were 454,000 viewers six years ago, but 210,000 — nearly half — have since departed.

      “Part of that drop might be attributable to fans being bored with winning and the empire slowly fraying. Some fans might have switched to watching on laptops and mobile devices; that use is not measured by Nielsen. There could be a quirk in the way Nielsen measures television viewing. Or fans might be watching less of each game, which reduces viewership.

      “Mike Axisa, the editor in chief of the Yankees blog River Avenue Blues, said: “My generation of fans, when I was 11 or 12, when the Yankees started getting really good, were easy to hook on to and a lot of fans jumped on the bandwagon. Now, the interest just isn’t there.”

      Again, there is more going on here that reupping Cano and Kuroda and signing McCann/Ellsbury/Tanaka is going to address.

      • Havok9120

        Even assuming that that’s the case, there’s little they can do about it in the immediate. And everything available tells us that big splashes still have an impact on attendance.

        • I’m a looser baby so why don’t you kill me?

          Well, they could lower (some) ticket prices, at least selectively and experimentally, to see what happens. Flash sales, tie ins, whatever. Upgrades ala airlines. Even lotteries for people in meh seats to get moved past the moat into unused seats every game. Not claiming this would help, but it might. Obviously wouldn’t impact tv ratings.

  • brianC.

    The more I think about it ….. I’m not sure there ever really was a plan for 189mil … the whole plan was to provide leverage against Cano … but now they have to prove that they are serious to prove worthy to attract the best FA ala the “we are going to do what it takes to win”. And sell tickets:) Unless someone COMPLETELY blows away the Yankees, I see know reason why he take only a little more money to reside in mediocrity.

    • Robinson Tilapia

      I sincerely doubt any franchise in sports would play with fire like that over one player. Just no way.

  • Chris Z

    Yesterday on WFAN Francessa had someone on (not a random caller but I forgot who it actually way) and they pointed out that the 189 isn’t just in 2014, that it’s anytime during the CBA. Is this true?

    Could the 189 be canned for this season and return in a few? Could this be why the yanks suddenly don’t care about it (so we think) because they don’t actually need to get to it this year?

    • Hardy

      It is true, 189 is the magic number each year from 2014-16.
      But the Yankees won’t get below the threshold in any year. For 2016, they have already committed more than 110m to five players (Rodriguez, Sabathia, Teixeira, Ellsbury, McCann). Even with optimistic projections for prospects, they won’t be able to field a competitive team with less than 225m in salary cap dollars.

    • Robinson Tilapia

      I actually think the article above might say a lot as to their thinking. The losses due to attendance, etc., are worse than the tax, and they’re choosing to make a connection between that and being TEH YANKEES.

      I think those that cite reasons other than winning 85 games and Lyle Overbay as reasons for attendance are right, but this is the simplest line to draw.

      • I’m a looser baby so why don’t you kill me?

        This realization alone, that under the current CBA it’s *still* better for the Yankees to be Teh Yankeez, may be enough to move me from a 4 to a 5!

        That said, my Fear of the Day (FotD)™ is therefore that the next CBA will undo this and make the penalties so punitive that even Teh Yankees have to pull back. Hopefully by that time we’ll have begun to see more meaningful contributions from the farm.

        • Robinson Tilapia

          There’s a point of no return, though. Like it or not, everyone is better off when the Yankees are TEH YANKEES.

  • Munson

    The Yankees business model depends on fielding a winning team? Who knew?

  • LiterallyFigurative

    I think there are 3 main factors that affect 3 groups of fans.

    1 ticket prices are high and the novelty of the new park is wearing off for some fans.

    2 the end of the core has changed fan interest in the team. Say what you want, but some fans do root for the guys IN the laundry.

    3 the lack of shiny new toys/ marketable stars. Star power (at least in a publicity TMZ sense) matters yo some.

    I think all 3 factors, when mixed together are leading to lower attendance.

    • Robinson Tilapia

      The prices really are too high, though, and this is coming from someone who really can afford a not-so-great ticket several times a season, and perhaps a decent non-elite one once or twice a season.

      I also am too conditioned to deal with the secondary market first, and not straight from, or whatever, first, and not on game day, so I wind up paying abve face value for bleacher seats too often.

      Those folks who don’t take the train to the game……that’s just insane what they do on parking unless you’re parking ten blocks away.

      It’s tough.

      Team excitement IS a factor. It’s just not the only factor. It’s the best PR factor to utilize, though.

    • Colorado – Ralph

      The novelty of the new stadium was gone after 15 minutes. I grew up 15 minutes away from the stadium and have no connection to the new one. I honestly do not like, and have no pull towards it. (Just to clarify I moved out to Colorado recently)

      I agree with 2 & 3 as well. Not that it should be like that but it is for many.

  • RetroRob

    This line makes no sense: “The team attributes the revenue drop solely to missing the postseason.”

    The Yankees attendance dropped just about 300K during the regular season, 2012 to 2013. It’s down about 500K since 2010. I think that’s going to have quite a hit on overall revenue based on ticket sales, concessions and the like, none of which has to do with the postseason.

    • I’m a looser baby so why don’t you kill me?

      I agree. It’s hard to imagine that overall revenues stayed steady in the face of that degree of decline in regular season attendance.

      I get how the playoffs really matter in an outsized way, but I can’t believe that losing hundreds of thousands of paid attendance every year during the season doesn’t also matter.

    • Robinson Tilapia

      It’s the easiest straight line to draw, though, and look at the comments here: It’s what a lot of fans believe.

      No matter what the actual reason here is, saying you’re spending ebcause you feel their pain is much better PR than pulling out a bunch of graphs.

      I’d take the graphs, FWIW.

  • Frank

    Drop ticket prices 25% across the board. I’m betting that would change things significantly.

    • LiterallyFigurative

      How would charging 25% less increase revenue?

      Attendance didnlt drop 25%.

      I assume you are being a little bombastic with the rate, but a slight price correction is needed.

      • Robinson Tilapia

        You could always institute a “sit on each other’s lap” policy.

  • King of Fruitless Hypotheticals

    I wish my clients let me get away with BS like this:

    “The team attributes the revenue drop solely to missing the postseason.”

    How do they explain the 50%-sized drop the year before? We all KNEW they would miss the post-season the next year???

  • qwerty

    I can’t wait to see attendance drop to 5,000 to 10,000 a game. :D