From the obvious news department: ticket sales receive the highest bump in games started by Masahiro Tanaka than any other pitcher in baseball, according to Brian Costa. Data released by StubHub says sales on the secondary market increase 73% when Tanaka is on the mound. Justin Verlander (69%) is second and Jeff Samardzija (68%) is third. The drop-off to the fourth place pitcher is pretty big — Chris Sale is at 29%.
When the Yankees signed Tanaka over the winter, it was obvious his appeal extended beyond his on-field impact. The Yankees know firsthand how marketable and profitable international players can be, especially Japanese players after having megastars like Hideki Matsui and Ichiro Suzuki spent time in the Bronx. Just how much extra cash they make due to these players is unknown but I’m sure it’s substantial. That 73% bump in ticket sales is just a piece of the revenue-generating Tanaka pie.
