A flavorful guacamole, I find, is one of the easiest things to make. Grab a ripe avocado, a little bit of red onion and tomato, some jalapeno and garlic, a touch of salt, a few cilantro sprigs, a dash of cumin and lime juice. Voila, guacamole. For some, though, this simple bit of dicing and mashing requires too much effort, and when the urge for guacamole strikes, the supermarket should have Wholly Guacamole in a bag from Fresherized Foods. The things I didn’t know we needed…

Anyway, this week, Wholly Guacamole and the Yankees announced a parternship. The “Wholly” line of dips are now the Official Dips of the Yankees, a title I thought belonged to John Sterling. The guacamole is the Official Guacamole of the team, and the Wholly Salsa and Wholly Queso are the official salsa and queso dip of the Yanks, respectively.

According to a report on the deal, the sponsorship agreement is valued in the “low six figures,” and Wholly will market its products in the New York area with Yankee branding. At this point, is there anything for which the Yanks don’t have an official sponsor?