Coming in 2009: More Delta commercials than we ever wantedBy
Delta Airlines and the Yanks announced a major sponsorship deal yesterday afternoon. The Atlanta-based airline will now become the Official Airlines of the New York Yankees. In return, Delta gets extensive signage throughout the new stadium, a fancy luxury suite behind home plate and advertising in Yankee publications and on the game broadcasts. Terms of the deal were not announced, and I’m sure John Sterling is already practicing his Delta commercials as we speak.