Tix Hits: Scalping, SRO prices, single-game ticketsBy
With Opening Day 35 days and 16 hours (as of midnight) away, tickets are on everyone’s mind. The Yankees are trying to fill up the new Stadium, and over the last few weeks, they’ve faced a lot of criticism for their ticket polices.
Most notable was the brouhaha last week over the relocation policies. Many long-time season-ticket holders have been feeling slighted by the team, and the Yanks faced some flak over the obstructed views in the bleachers as well. While the team hasn’t been able to placate the rightfully disgruntled season-ticket holders, the Yanks dropped the bleacher prices $5.
Today, we have a few more ticket stories. First, Neil deMause reports that the Yankees are charging $8 more for standing room only tickets than they are for bleacher seats. DeMause sees this as a clear sign of things to come for the bleacher creature.
“The reason, obviously,” he writes, “has to do with the fact the Yanks held bleacher ticket prices at $12 from last year for PR reasons, but have no problem with charging through the nose for standing room, since there were no standing-room seats at the old stadium to compare prices with. Take it as a sign that bleacher prices will likely rise fast to meet market levels in the next year or two.”
If — or when — the Yanks raise their bleacher prices, the Creature will not take kindly to it. But as is often the case, ticket prices are about market economy. If the Yanks feel they can charge $20 for bleacher sets and sell out, they will do so, fans’ feelings or not. Ross at New Stadium Insider has a different take: He likes to roam the ballpark and sees SRO ticketing as a different way to enjoy the Yankee Experience.
* * *
On the scalping front, WasWatching finds an analysis of the impact the high price of Yankee tickets may have on scalping.
Basically, Paul Mulshine at The Star-Ledger posits that because prices for many seats at the new Stadium are priced prohibitively expensive, scalpers won’t be able to turn a profit on them. The Yankees may then attempt to sell them through a so-called Dutch Auction on the day of game if they can’t package them to season-ticket buyers. That is, the Yanks will start the ticket off with a high price and lower it as the game draws closer. Scalpers can’t cash in if the seats are too expensive to sell.
It’s an interesting theory, but it doesn’t quite work that way. The high-priced tickets have earned headlines, but the vast majority of tickets in Yankee Stadium are closer to affordable. Scalpers will have no problem getting their hands on those tickets to sell at a significant mark-up this year.
Steve Lombardi does wonder though who’s really going to pay even $500 a ticket to see the Nationals face the Yanks in a Thursday day in June. That’s a good question.
* * *
Finally, while we don’t have a set date yet for single-game tickets, Ross is eying sometime around March 17 for the big day. The Yanks are going to be offering a single-game pre-sale to Scranton/Wilkes-Barre Yankees season-ticket holders that day, and the general public should get a crack at whatever remains a few days later. We’ll update this info as we get a more concrete sense of the date.