Take a walk around the new Yankee Stadium, and you will be struck by the sponsors. Everything — every sign, every activity, every strike out (P.C. Richard), every stolen base (Modell’s) — has an official sponsor. In an effort to get to the bottom of this sponsorship glut, Darren Rovell has put together a guide to all of the Yanks’ (and Mets’) official sponsors.
After the jump, we’ve got the full list. The asterisks signify non-exclusive deals. The Yanks could have two Official Consumer Electronics Companies this year if they could find another one. While the Yanks’ marketing guys sure have been working overtime for this one, I’m particularly amused by the fact that the Mets’ Official Financial Services Provider is Citi. That’s aiming for the stars.
- Official Carbonated Drink: Pepsi
- Official Water: Poland Spring
- Official Tire: Maxxis*
- Official Consumer Electronics Company: Sony*
- Official Luxury Vehicle: Audi
- Official Hybrid: Toyota
- Official Truck/SUV: Ford
- Official Beer: Anheuser-Busch
- Official Bank & Official Affinity Credit Card: Bank of America
- Official Potato Chips: Utz
- Official Hot Dog: Nathan’s*
- Official Automobile Classified Company: Autotrader.com
- Official Supermarket Retailer: Stop & Shop
- Official Paint: Benjamin Moore
- Official Hospital: New York Presbyterian
- Official Health Insurance: Empire Blue Cross/Blue Shield
- Official Rail Fare: Amtrak
- Official Ice Cream: Turkey Hill*
- Official Office Supply and Furniture Retailer: W.B. Mason
- Official Coffee: Dunkin’ Donuts
- Official Airline: Delta
- Official Timepiece: Armitron*
- Official Digital Camera, Copier, Printer: Canon
- Official Rental Car: Avis
- Official Deli Meat: Boar’s Head*
- Official Life Insurance: Met Life
- Official Gasoline & Convenience Store Retailer: Hess
- Official Telecommunications Company: AT&T
- Official Sporting Goods Retailer: Modell’s*
- Official Payment Processor: Mastercard
- Official National Jewelry Retailer: Zales
- Official Tax Preparation Company: H&R Block
- Official Cap: New Era
- Official Secondary Ticketing: StubHub
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