Apr
07

The unofficial guide to the Official Anything of the Yanks

By

Take a walk around the new Yankee Stadium, and you will be struck by the sponsors. Everything — every sign, every activity, every strike out (P.C. Richard), every stolen base (Modell’s) — has an official sponsor. In an effort to get to the bottom of this sponsorship glut, Darren Rovell has put together a guide to all of the Yanks’ (and Mets’) official sponsors.

After the jump, we’ve got the full list. The asterisks signify non-exclusive deals. The Yanks could have two Official Consumer Electronics Companies this year if they could find another one. While the Yanks’ marketing guys sure have been working overtime for this one, I’m particularly amused by the fact that the Mets’ Official Financial Services Provider is Citi. That’s aiming for the stars.

  • Official Carbonated Drink: Pepsi
  • Official Water: Poland Spring
  • Official Tire: Maxxis*
  • Official Consumer Electronics Company: Sony*
  • Official Luxury Vehicle: Audi
  • Official Hybrid: Toyota
  • Official Truck/SUV: Ford
  • Official Beer: Anheuser-Busch
  • Official Bank & Official Affinity Credit Card: Bank of America
  • Official Potato Chips: Utz
  • Official Hot Dog: Nathan’s*
  • Official Automobile Classified Company: Autotrader.com
  • Official Supermarket Retailer: Stop & Shop
  • Official Paint: Benjamin Moore
  • Official Hospital: New York Presbyterian
  • Official Health Insurance: Empire Blue Cross/Blue Shield
  • Official Rail Fare: Amtrak
  • Official Ice Cream: Turkey Hill*
  • Official Office Supply and Furniture Retailer: W.B. Mason
  • Official Coffee: Dunkin’ Donuts
  • Official Airline: Delta
  • Official Timepiece: Armitron*
  • Official Digital Camera, Copier, Printer: Canon
  • Official Rental Car: Avis
  • Official Deli Meat: Boar’s Head*
  • Official Life Insurance: Met Life
  • Official Gasoline & Convenience Store Retailer: Hess
  • Official Telecommunications Company: AT&T
  • Official Sporting Goods Retailer: Modell’s*
  • Official Payment Processor: Mastercard
  • Official National Jewelry Retailer: Zales
  • Official Tax Preparation Company: H&R Block
  • Official Cap: New Era
  • Official Secondary Ticketing: StubHub
Categories : Yankee Stadium

40 Comments»

  1. Dave says:

    The Yankees need an official tax prep company?

  2. Official Rail Fare: Amtrak

    Hold on… Correct me if I’m wrong, but isn’t Amtrak the only, non commuter-rail, rail fare? Money well-spent, Amtrak.

  3. Yankeegirl49 says:

    I now know why I no longer get discounts tix thru work. I work for Verizon and thought it was just stopped cause of the demand at the new stadium. Now I see AT&T is the “official telecommunications” company.

  4. A.D. says:

    Official National Jewelry Retailer:

    Totally leaving the door open to have an “Official local/regional Jewelry Retailer”

  5. pat says:

    Haagen Daaz would be a much better official ice cream. Turkey Hill just seems so…plebian

  6. Bill R says:

    Does anyone else find it hysterical that the Yankees have an Official Deli meat! hahahahaha

  7. Bryan says:

    Should I drop Armando Galarraga or Johnny Cuto and pick up scott shields?

  8. Drew says:

    Official weed dealer: Samson
    “I wanna talk to SAMSON!” abrakadabra

  9. shades says:

    ben, what do the * signify?

  10. Aaron says:

    Official Sporting Goods Retailer: Modell’s

    Then explain the signs for The Sports Authority?

    Also, New Era is the official cap sponsor for all of MLB, not just the Yankees.

    • Notice the asterisk next to Modell’s and the comment directly above this one? Modell’s has a non-exclusive deal. The Sports Authority can advertise all it wants because of that.

      As for New Era, the clubs get money from that deal too.

      • Aaron says:

        I hadn’t realized the clubs saw money from the New Era deal as well. I had thought the deal just paid directly to the league and the clubs only saw money from the merchandise sales.

  11. Chris says:

    what about Johnnie Walker? State Farm?

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