Apr
07

The unofficial guide to the Official Anything of the Yanks

By

Take a walk around the new Yankee Stadium, and you will be struck by the sponsors. Everything — every sign, every activity, every strike out (P.C. Richard), every stolen base (Modell’s) — has an official sponsor. In an effort to get to the bottom of this sponsorship glut, Darren Rovell has put together a guide to all of the Yanks’ (and Mets’) official sponsors.

After the jump, we’ve got the full list. The asterisks signify non-exclusive deals. The Yanks could have two Official Consumer Electronics Companies this year if they could find another one. While the Yanks’ marketing guys sure have been working overtime for this one, I’m particularly amused by the fact that the Mets’ Official Financial Services Provider is Citi. That’s aiming for the stars.

  • Official Carbonated Drink: Pepsi
  • Official Water: Poland Spring
  • Official Tire: Maxxis*
  • Official Consumer Electronics Company: Sony*
  • Official Luxury Vehicle: Audi
  • Official Hybrid: Toyota
  • Official Truck/SUV: Ford
  • Official Beer: Anheuser-Busch
  • Official Bank & Official Affinity Credit Card: Bank of America
  • Official Potato Chips: Utz
  • Official Hot Dog: Nathan’s*
  • Official Automobile Classified Company: Autotrader.com
  • Official Supermarket Retailer: Stop & Shop
  • Official Paint: Benjamin Moore
  • Official Hospital: New York Presbyterian
  • Official Health Insurance: Empire Blue Cross/Blue Shield
  • Official Rail Fare: Amtrak
  • Official Ice Cream: Turkey Hill*
  • Official Office Supply and Furniture Retailer: W.B. Mason
  • Official Coffee: Dunkin’ Donuts
  • Official Airline: Delta
  • Official Timepiece: Armitron*
  • Official Digital Camera, Copier, Printer: Canon
  • Official Rental Car: Avis
  • Official Deli Meat: Boar’s Head*
  • Official Life Insurance: Met Life
  • Official Gasoline & Convenience Store Retailer: Hess
  • Official Telecommunications Company: AT&T
  • Official Sporting Goods Retailer: Modell’s*
  • Official Payment Processor: Mastercard
  • Official National Jewelry Retailer: Zales
  • Official Tax Preparation Company: H&R Block
  • Official Cap: New Era
  • Official Secondary Ticketing: StubHub
Categories : Yankee Stadium
  • http://www.blueseatblogs.com Dave

    The Yankees need an official tax prep company?

    • http://mantisfists.files.wordpress.com/2008/10/julius-carry-aka-shonuff.jpg The Honorable Congressman Mondesi

      Yes.

      -Assemblyman Richard Brodsky

      (http://sadtrombone.com/)

      • http://www.riveraveblues.com Benjamin Kabak

        I was thinking more along the lines of:

        • Joey

          You’re just showing off now!

        • http://mantisfists.files.wordpress.com/2008/10/julius-carry-aka-shonuff.jpg The Honorable Congressman Mondesi

          Where do you get those wonderful toys?

  • http://mantisfists.files.wordpress.com/2008/10/julius-carry-aka-shonuff.jpg The Honorable Congressman Mondesi

    Official Rail Fare: Amtrak

    Hold on… Correct me if I’m wrong, but isn’t Amtrak the only, non commuter-rail, rail fare? Money well-spent, Amtrak.

    • Joey

      Hold on… Correct me if I’m wrong, but isn’t Amtrak the only, non commuter-rail, rail fare? Money well-spent, Official Rail Fair of the New York Yankees Amtrak.

      • http://mantisfists.files.wordpress.com/2008/10/julius-carry-aka-shonuff.jpg The Honorable Congressman Mondesi

        Joey, Joey, Joey… Love the effort… But don’t help next time.

        • Joey

          I’ll take an “A” for effort

          • http://mantisfists.files.wordpress.com/2008/10/julius-carry-aka-shonuff.jpg The Honorable Congressman Mondesi

            Heh… You’re the Grit Gritner of the RAB commenting ranks, friend. Bravo.

            • Yankeegirl49

              NY Super Fudge Chunk is my favorite ice cream ever!

              • Yankeegirl49

                wrong spot..sorry

    • A.D.

      And people wonder why they aren’t profitable.

  • Yankeegirl49

    I now know why I no longer get discounts tix thru work. I work for Verizon and thought it was just stopped cause of the demand at the new stadium. Now I see AT&T is the “official telecommunications” company.

    • http://dylankidd@earthlink.net dkidd

      verizon will hook you up with citifield tickets, if you enjoy watching k-rod point to the heavens

  • A.D.

    Official National Jewelry Retailer:

    Totally leaving the door open to have an “Official local/regional Jewelry Retailer”

  • pat

    Haagen Daaz would be a much better official ice cream. Turkey Hill just seems so…plebian

    • http://www.riveraveblues.com Benjamin Kabak

      I prefer the socialist Ben and Jerry’s but that’s for too hippie liberal for the New York Yankees.

      Ben and Jerry’s can be the Official Ice Cream of RAB.

      • pat

        Yea, it was actually supposed to be called Ben and Moussilini’s but a last second marketing meeting changed it to Jerry’s.

        • http://actyankee.blogspot.com Matt

          Wouldn’t it make more secne to say Ben and Mao’s or Ben and Lenin’s since, you know, Il Duce was a fascist and not a socialist? ;)

          • pat

            he started as a socialist.

            • pat

              But you’re right, I really don’t know my political ideologies.

              • http://actyankee.blogspot.com Matt

                That is why you fail.

              • http://www.riveraveblues.com Benjamin Kabak

                That’s ok, Pat. The guy who called us socialists doesn’t know his political ideologies either. You’re in good company.

                • pat

                  Hahah, the really sad part is I googled “Mussilini (spelled incorrectly), socialism” to make sure because I have made a similar mistake regarding communism and censorship. The 2nd hit of the search was MUSSOLINI WAS A SOCIALIST. Thought I was in the clear, apparently not.

  • Bill R

    Does anyone else find it hysterical that the Yankees have an Official Deli meat! hahahahaha

  • Bryan

    Should I drop Armando Galarraga or Johnny Cuto and pick up scott shields?

    • pat

      I have a feeling Cueto is gonna have a very very good year.

      • Bryan

        See thats what I think, but I have 10 SP and only 4 RP, 2 closers and two set up men

  • Drew

    Official weed dealer: Samson
    “I wanna talk to SAMSON!” abrakadabra

    • desus

      by the beach, mon.

  • shades

    ben, what do the * signify?

    • http://www.riveraveblues.com Benjamin Kabak

      Non-exclusive deals.

  • http://everythingbaseball.wordpress.com Aaron

    Official Sporting Goods Retailer: Modell’s

    Then explain the signs for The Sports Authority?

    Also, New Era is the official cap sponsor for all of MLB, not just the Yankees.

    • http://www.riveraveblues.com Benjamin Kabak

      Notice the asterisk next to Modell’s and the comment directly above this one? Modell’s has a non-exclusive deal. The Sports Authority can advertise all it wants because of that.

      As for New Era, the clubs get money from that deal too.

      • http://everythingbaseball.wordpress.com Aaron

        I hadn’t realized the clubs saw money from the New Era deal as well. I had thought the deal just paid directly to the league and the clubs only saw money from the merchandise sales.

  • Chris

    what about Johnnie Walker? State Farm?