The unofficial guide to the Official Anything of the Yanks
ByTake a walk around the new Yankee Stadium, and you will be struck by the sponsors. Everything — every sign, every activity, every strike out (P.C. Richard), every stolen base (Modell’s) — has an official sponsor. In an effort to get to the bottom of this sponsorship glut, Darren Rovell has put together a guide to all of the Yanks’ (and Mets’) official sponsors.
After the jump, we’ve got the full list. The asterisks signify non-exclusive deals. The Yanks could have two Official Consumer Electronics Companies this year if they could find another one. While the Yanks’ marketing guys sure have been working overtime for this one, I’m particularly amused by the fact that the Mets’ Official Financial Services Provider is Citi. That’s aiming for the stars.
- Official Carbonated Drink: Pepsi
- Official Water: Poland Spring
- Official Tire: Maxxis*
- Official Consumer Electronics Company: Sony*
- Official Luxury Vehicle: Audi
- Official Hybrid: Toyota
- Official Truck/SUV: Ford
- Official Beer: Anheuser-Busch
- Official Bank & Official Affinity Credit Card: Bank of America
- Official Potato Chips: Utz
- Official Hot Dog: Nathan’s*
- Official Automobile Classified Company: Autotrader.com
- Official Supermarket Retailer: Stop & Shop
- Official Paint: Benjamin Moore
- Official Hospital: New York Presbyterian
- Official Health Insurance: Empire Blue Cross/Blue Shield
- Official Rail Fare: Amtrak
- Official Ice Cream: Turkey Hill*
- Official Office Supply and Furniture Retailer: W.B. Mason
- Official Coffee: Dunkin’ Donuts
- Official Airline: Delta
- Official Timepiece: Armitron*
- Official Digital Camera, Copier, Printer: Canon
- Official Rental Car: Avis
- Official Deli Meat: Boar’s Head*
- Official Life Insurance: Met Life
- Official Gasoline & Convenience Store Retailer: Hess
- Official Telecommunications Company: AT&T
- Official Sporting Goods Retailer: Modell’s*
- Official Payment Processor: Mastercard
- Official National Jewelry Retailer: Zales
- Official Tax Preparation Company: H&R Block
- Official Cap: New Era
- Official Secondary Ticketing: StubHub
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The Mason Williams Watch
The Yankees need an official tax prep company?
Yes.
-Assemblyman Richard Brodsky
(http://sadtrombone.com/)
I was thinking more along the lines of:
You’re just showing off now!
Where do you get those wonderful toys?
Official Rail Fare: Amtrak
Hold on… Correct me if I’m wrong, but isn’t Amtrak the only, non commuter-rail, rail fare? Money well-spent, Amtrak.
Hold on… Correct me if I’m wrong, but isn’t Amtrak the only, non commuter-rail, rail fare? Money well-spent, Official Rail Fair of the New York Yankees Amtrak.
Joey, Joey, Joey… Love the effort… But don’t help next time.
I’ll take an “A” for effort
Heh… You’re the Grit Gritner of the RAB commenting ranks, friend. Bravo.
NY Super Fudge Chunk is my favorite ice cream ever!
wrong spot..sorry
And people wonder why they aren’t profitable.
I now know why I no longer get discounts tix thru work. I work for Verizon and thought it was just stopped cause of the demand at the new stadium. Now I see AT&T is the “official telecommunications” company.
verizon will hook you up with citifield tickets, if you enjoy watching k-rod point to the heavens
Official National Jewelry Retailer:
Totally leaving the door open to have an “Official local/regional Jewelry Retailer”
Haagen Daaz would be a much better official ice cream. Turkey Hill just seems so…plebian
I prefer the socialist Ben and Jerry’s but that’s for too hippie liberal for the New York Yankees.
Ben and Jerry’s can be the Official Ice Cream of RAB.
Yea, it was actually supposed to be called Ben and Moussilini’s but a last second marketing meeting changed it to Jerry’s.
Wouldn’t it make more secne to say Ben and Mao’s or Ben and Lenin’s since, you know, Il Duce was a fascist and not a socialist?
he started as a socialist.
But you’re right, I really don’t know my political ideologies.
That is why you fail.
That’s ok, Pat. The guy who called us socialists doesn’t know his political ideologies either. You’re in good company.
Hahah, the really sad part is I googled “Mussilini (spelled incorrectly), socialism” to make sure because I have made a similar mistake regarding communism and censorship. The 2nd hit of the search was MUSSOLINI WAS A SOCIALIST. Thought I was in the clear, apparently not.
Does anyone else find it hysterical that the Yankees have an Official Deli meat! hahahahaha
Should I drop Armando Galarraga or Johnny Cuto and pick up scott shields?
I have a feeling Cueto is gonna have a very very good year.
See thats what I think, but I have 10 SP and only 4 RP, 2 closers and two set up men
Cough cough open thread cough cough.
I really need to get that looked at by a doctor.
damn, I put it in the wrong thread
http://2020proof.files.wordpre.....ricola.jpg
Official weed dealer: Samson
“I wanna talk to SAMSON!” abrakadabra
by the beach, mon.
ben, what do the * signify?
Non-exclusive deals.
Official Sporting Goods Retailer: Modell’s
Then explain the signs for The Sports Authority?
Also, New Era is the official cap sponsor for all of MLB, not just the Yankees.
Notice the asterisk next to Modell’s and the comment directly above this one? Modell’s has a non-exclusive deal. The Sports Authority can advertise all it wants because of that.
As for New Era, the clubs get money from that deal too.
I hadn’t realized the clubs saw money from the New Era deal as well. I had thought the deal just paid directly to the league and the clubs only saw money from the merchandise sales.
what about Johnnie Walker? State Farm?