Mar
30

Pimping the RAB Tickets/TiqIQ partnership

By

TiqIQ presents the average Opening Day ticket prices on the secondary market. Click to enlarge.

As Opening Day dawns, I’d like to take a moment of your time to talk about RAB Tickets, our secondary ticket market partnership with start-up TiqIQ. Every year, hundreds of thousands of fans find their ways to sports events via the secondary market. For non-season ticket holders, it’s too hard to get seats on a single-game basis, and day-of sales are nearly nonexistent these days. Thus, sites such as StubHub, eBay and TicketsNow have become a popular destination for ticket purchases.

Last year, we entered into a partnership with TiqIQ. The company has developed a platform that aggregates ticket listings across all major secondary markets and presents the options in an easy-to-use display that shows seat location and ticket prices. Every time someone purchases a ticket using our co-branded site at RABTickets.com, we earn a small commission. TiqIQ can hook you up with tickets while you support your favorite Yankees site. (You can also find Rangers and Knicks tickets on the new landing page. We’re hoping to expand that to all NYC-area sports team.)

Over the course of the season, we’ll use some space on site to promote our partnership. TiqIQ supplies us with pricing graphics — such as the one at right — that shows how Yankee ticket prices are trending. Secondary ticket prices for Opening Day, for instance, have declined precipitously over the past few days as the weather forecast has worsened. If you’re buying tickets this week or next month, keep us mind. You can also find RAB Tickets right here on Facebook. Give the page a “like,” and be ready for contests and special announcements throughout the season.

For Opening Day, navigate to this page where as of this writing there are 3687 tickets for sale. The cheapest are some obstructed-view bleacher seats for $18 each, but there are plenty of decent seats left for under $30 a pop. And there you have it.

Categories : Self-Promotion
  • http://twitter.com/cephster Ross in Jersey

    My 2 cents: I used this multiple times last year and I think it was a huge success. Way easier to navigate than Stubhub and you occasionally find some really great deals.

  • king of fruitless hypotheticals

    If I buy tickets to Rockies, Stros and Dodgers do you get paid too?

    • http://www.secondavenuesagas.com Benjamin Kabak

      If you buy tickets for Yankee away games, we get our commission. Sometime in mid-season, we should have the ability to sell tickets for other non-Yankee teams as well.

  • YankeesJunkie

    How much money do you guys get when I click on your advertisements or buy tickets? I want to do my part in making RAB writers financially better off.

    • http://www.secondavenuesagas.com Benjamin Kabak

      We get a small commission on sales for TiqIQ. The other RAB ads pay per impression and clicks.

  • NC Saint

    Does TiqIQ do anything SeatGeek doesn’t, or is it just a straight knock-off?

    • http://www.secondavenuesagas.com Benjamin Kabak

      I’m not familiar with the ins and outs of SeatGeek. I know both came around at the same time. We also have a revenue-generating partnership with one and not the other.

    • Sayid J.

      Just because two services have similar functions does not mean one is a knock-off of the other.

  • LarryM.,Fl.

    Ben,

    I get to NY about 2 times a year for long weekends. With this info, I will use your suggestion for tickets to support my favorite team since ’55 (old guy but young at heart) and my favorite Yankee blog.

  • i_miss_bernie

    i dont mind you guys getting a cut but i wonder what this tixiq actually brings to the table. you say they have a combined 3600 opening day tix, but stubhub lists 3277, so all these other people combined have scratched up a total of 400 seats? why not just go to stub hub?

    • http://www.secondavenuesagas.com Benjamin Kabak

      To be perfectly blunt, because if you just go to StubHub, you’re not supporting RAB and because this close to gametime, fewer sites still have tickets available. You’re not paying any additional premium to use RAB Tickets that you don’t pay to use StubHub, and you get a wider array of ticket options. Your call though.

  • i_miss_bernie

    i just did a test run, checked tix on stubhub then went to the tixiq site and they were the same (actually 5 cents more) on tix. its a little wierd, though b/c tixiq send you to another server to actually buy the tickets, and that group apparently buys them off of stub hub, so its a little strange. but if the price is the same and the tickets are guarenteed, i’ll buy them through tixiq so you guys get a slice of it.