Canon reups Yankee sponsorship

While many sports franchises are having trouble securing sponsorships in today’s economy, the Yankees seem to be doing okay for themselves. Today, Canon announced that they will renew their Yankee sponsorship for the next three years. Canon will now be the Official Digital Camera, Copier, SLR Camera and Printer of the Yanks and will receive signage on the left field wall and on the rotation ad block behind home plate. The company will sponsor a promotional day in May as well at which the first 18,000 fans will receive a cap with the Canon and Yankees logos. While that hat sounds like an instant collector’s item, the quote from Jack Suzuki, a Canon official, was even better: “We hope to see many Yankees home runs hit over our sign throughout the season