We already know that 2008 All Star Game tickets are going to be the most expensive ever. Today, we can see just how much the Yanks, MLB and the various businesses involved are going to capitalize on New York’s Mid-Summer Classic. Maury Brown’s Biz of Baseball site notes that the 2008 ASG will be the largest revenue-making All Star Game in baseball history. Ticket prices are off the charts for everything from the Fan Fest to the Derby to the game itself; the networks are selling out their ad inventory for levels rarely seen in baseball; and a recent StubHub deal saw field level seats go for $14,500 each. Somewhere, the U.S. economy is struggling, but baseball in New York is doing some brisk business.
It’s the All Star Game ticketing information we’ve all been waiting for. Too bad few — if any of us — will get or even afford the tickets for the game.
Anthony Rieber has all the details:
A ticket to the 79th Midsummer Classic on July 15 will set you back at least $150 and as much as $725 – up from the $75-$285 charged for last season’s game in San Francisco. And you have to buy two. Tickets were $10-$15 for box and reserved seats the last time the All-Star Game was at Yankee Stadium, in 1977…
Tickets for the general public will be on sale only through an online drawing. Fans can register now for the chance to buy two tickets at MLB.com or Yankees.com until 10 p.m. on June 15. The online drawing will take place the next day. Tickets will be sold on June 23.
Yankees’ full and partial season-ticket holders will be given an opportunity to buy tickets, subject to availability, on Yankees.com.
MLB president Bob DuPuy said “70 percent” of tickets would be available to “existing Yankees fans.”…
The game itself is not the only event that will cost fans big money. Tickets for the Home Run Derby, always a fan favorite, and workout day on July 14 are $100-$650, an increase from $50-$225 last year. Tickets for the Futures game on July 13 are $50-$225, up from $22.50-$125 last year.
Fifty bucks for the bleachers for the Futures Game?! Yikes.
I really want to go to the All Star Game. I’m practically willing to give up an extraneous appendage for it, and it seems like that’s going to be the going rate.
While DuPuy can promise the world to 70 percent of Yankee tickets, you can bet that scalpers will drive up the prices of these tickets to astronomical levels. The All Star Game should really be about the fans enjoying that spectacle. Instead, it’s going to be all about the money and ticket prices as Yankee Stadium goes out with a bang. What a shame. What a shame.
Unless you’re willing to sacrifice a kidney or your first-born, getting into the All Star Game will be neigh impossible. The Yankees however are looking for All Star Game volunteers. Be a part of the New York welcoming committee; man the DHL All Star Game Fan Fest; register for the “opportunity to win All-Star Game tickets.” The team needs 2000 volunteers, and that commemorative shirt, cap, lanyard, and fanny pack may be as close to the game as most of us will get this summer.
Major League Baseball teams love their commemorative patches. By pretending to honor something meaningful, teams create marketing campaigns during which obsessed
suckers collectors will buy every new hat or t-shirt with a patch.
Well, with history inevitably heading our way in 2008, the Yankees’ uniforms – but not their hats – will be adorned with patches. The patch shown on the left in the image above will commemorate the rich history and final season of Yankee Stadium. The team will wear that patch on their left sleeves.
The patch on the right will adorn the right arm of the Yankee uniforms from the start of All Star balloting in late April through the All Star Game in July. You can bet that the All Star Game will bring with it a whole slew of merchandising opportunities as well. In fact, you can already buy some All Star Game merchandise, and it’s still just 2007.
So keep those wallets ready. It’s marketing time around the Bombers.
A few hours after the press caught a glimpse the 2008 All Star logo, the Yankees held another unveiling ceremony for the 53,958 fans in attendance at last night’s game. While the fireworks would come later in the form of a whopping eight home runs by the Yanks, the logo unveiling was pretty cool.
As I had a great view of the unveiling sitting in Tier Reserve Section 1, I snapped a whole bunch of photos of the event. The slideshow below shows the pomp and circumstance or you can just check out this album on Picasa.
In the middle of the trade deadline countdown, the Yanks held a press conference today to unveil the 2008 All Star Game logo. The team also announced that they will try to seat fans in the black bleachers section for the home run derby. That might mess around with the batter’s eye, but those would be awesome seats for the derby.
Here’s the logo as it now appears above the façade in center field at the Stadium. It’s a classy one. I’ll try to get a better picture at the game tonight.
Here’s the logo as it appears on the Yanks’ website.
And because it’s never too early, you can now start buying All Star Game 2008 merchandise.
The All-Star Game is just a little over 2 weeks away, so I figured it was finally time to cast my ballot for the starters. I try toÂ make a conscience effort to vote for guys who actually belong in the game, and not just vote for everyone on the Yankees. However, sometimes my personal biases do come into play.
You can cast your vote by clicking here. Friends don’t let friends vote for their team’s players over and over again. Vote responsibly.