Ticketmaster now allows fans to pick their own seats

On a tip via Twitter from Ross at NYY Stadium Insider comes some intriguing news about purchasing Yankee tickets online. As seats have become plentiful this spring and the secondary market already allowing fans to select their seats down to the row, Ticketmaster has unveiled an interactive seat map on Yankees.com that allows fans to pick out specific seats for games they want to attend. The screenshot above features a glimpse at seats in Sec. 417 available for tonight’s game against the Royals.

While this technology is new for fans turning to the team’s official site to pick out tickets, Ticketmaster has long been able to use it to sell seats for a variety of other events including concerts and other sporting events. It is, in my opinion, a change to the baseball ticket buying landscape that is long overdue. For years now, we’ve been able to choose our rows on StubHub, and allowing fans the opportunity to select seats makes the process more personal.

“This is a really important step in drawing people back in from the secondary market,” Ross said via Twitter this evening. “Having full control of seat choice is important.”

It’s interesting to take a scan around the ballpark with the new technology as well. As we can see from the overview below, numerous sections — those shaded in darker blue — have plenty of seats available.

Meanwhile, as the shine of the new park wears off, the Yanks are finding that thousands of seats — including some very expensive ones — remain open as game time approaches. Take a look at this screenshot from the Mohegan Sun seats and the batter’s eye tickets, both of which run upwards of $100 a pop.

Pricing aside, I’d say this is a very welcome addition to the way we can buy Yankee tickets online.

JoVa & Maxwell power SWB to win

Apparently Alan Horne is ahead of schedule as he comes back from his latest shoulder ailment, and will face live hitters for the first time tomorrow. I wish him luck, but it’s hard to think that he’ll contribute much if anything at this point. In much more interesting news, Mike Ashmore says Damon Sublett has been throwing side sessions. Yes, the same Damon Sublett that’s played second base and some outfield since being drafted in 2007. Sublett played second and closed at Wichita State (31.2 IP, 11 H, 3 R, 0 ER, 16 BB, 54 K before not pitching much as a junior), and I actually thought he was a better prospect as a pitcher than a hitter at the time of the draft. He was 91-94 with a curve back then, not sure what he has now though.

Triple-A Scranton (6-2 win over Buffalo)
Dan Brewer, DH: 1 for 4, 1 BB, 2 K, 1 CS – nine game hitting streak
Chris Dickerson, CF: 0 for 4, 1 RBI, 1 BB, 3 K
Jesus Montero, C: 0 for 5, 1 K, 1 PB – sad face
Jorge Vazquez, 1B: 2 for 4, 2 R, 2 HR, 2 RBI, 1 K – up to eleven homers
Justin Maxwell, LF: 1 for 4, 1 R, 1 HR, 1 RBI, 1 K – that’s a dozen for him
Brandon Laird, 3B: 2 for 4, 1 R
Jordan Parraz, RF: 2 for 4, 2 R, 1 K – quietly raking, but it’s easy to fly under the radar in his lineup
Luis Nunez, 2B: 0 for 4, 1 K
Doug Bernier, SS: 0 for 3, 1 BB, 2 K
D.J. Mitchell, RHP: 7 IP, 5 H, 2 R, 1 ER, 0 BB, 2 K, 12-4 GB/FB, 1 E (missed catch) – 54 of 87 pitches were strikes (62.1%) … one earned run or less in three of his five starts
Jess Todd, RHP: 1 IP, 0 H, 0 R, 0 ER, 1 BB, 0 K - just four of his ten pitches were strikes … the command, it doesn’t come naturally for this one
Kevin Whelan, RHP: 1 IP, 1 H, 0 R, 0 ER, 2 BB, 1 K, 1-0 GB/FB - ten of 19 pitches were strikes

[Read more…]

The Boss Files: George Steinbrenner, FBI informant

Updated (Tuesday, 12:51 a.m.): In order to gain a pardon for his 1974 conviction stemming from illegal political campaign contributions, George Steinbrenner helped the FBI on “certain highly confidential national security and criminal justice matters” throughout the 1970s and 1980s, documents released today show. As the Wall Street Journal and Associated Press reported, the documents were released in response to a FOIA request at the time of Steinbrenner’s death, and they highlight how Steinbrenner worked with the Bureau and NYPD over the span of 11 years to help clear his reputation. Anyone interested can read them all right here.

One of the more intriguing files released was a memo from a discussion Steinbrenner had with the FBI about his conviction. Steinbrenner in the late 1970s, blamed his lawyers for “advising him to make the illegal campaign contributions.” He thus tried to secure the pardon for business purposes. He wrote in a letter that his felony record “has adversely affected my business and professional activities [and] limited my participation in civic, charitable and community affairs. A pardon would, I believe, substantially reduce or eliminate that effect and would permit me to contribute more of my services to my community.” The Yankees had no comment on the documents.

Open Thread: Melky’s on his way

(AP Photo/Orlin Wagner)

It’s amazing how much better an off day feels after the Yankees win, especially a win like yesterday’s. We’re waiting for the Royals to come to town tomorrow, which will be the first time Melky Cabrera will play in the Bronx as a visiting player. Melky was a fan favorite and occasionally productive, and although I wasn’t exactly his biggest fan, I will certainly give him a round of applause*. If you’re part of a World Series Yankees team, you’re cool with me. Rock on, Melky.

Anyway, here is tonight’s open thread. You can watch the Twins predictably lose to the Red Sox on ESPN (Blackburn vs. Beckett) or the Mets and Rockies on SNY a little later on (Capuano vs. Chacin). There’s also NHL and NBA playoff action going on as well, I’m sure of it. Talk about whatever your heart desire, so have at it.

Note: A reader by the name of Bethany emailed to let us know that her she** and her boyfriend signed up for the Runyon 5K at Yankee Stadium this summer, and they’ve placed a little wager on the results of their pledges. She’s a Yankees fan and he’s a Mets fan, and if she wins he has to run in a Yankees hat, if he wins, she has to run in a Mets hat. Simple enough. Anyway, you can help her out and pledge here.

* Assuming I was actually going to the game, of course.

** Grammar nazi’d. Refund check’s in the mail.

New design added to the RAB Shop

Does stranding runners in scoring position suck? Yes. Is hitting a lot of homeruns awesome? Also yes. Show some support for your homer happy Yankees and your favorite homer-loving Yankees blog with the new design you see above, now available at The RAB Shop. Tyler Wilkinson put it together for us, and you can buy it on shirts, hoodies, a clock, tons of stuff. ‘Cause there’s nothing like having a runner in scoring position when the bases are empty.